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Art and form: Dancer Hope Boykin explores freedom with AirPods

Art and form: Dancer Hope Boykin explores freedom with AirPods
In her own words, Hope Boykin is a creator. She's an educator, a mover and a motivator. And she's also a bit of a techie.
A self-proclaimed early adopter, Boykin laughs at her sometimes extreme lengths to get the latest iPhone, or strategically enlisting fellow company members to pick up AirPods for her while she was traveling in 2016.
"I knew they were going to change everything," Boykin says.
At rehearsal, colleagues grilled her about whether they would like them, using Boykin as their own personal gadget reviewer. Boykin even relies on her AirPods to drown out the world during her physical therapy (PT), putting herself in a bubble, from the PT table to her subway ride home. Today, AirPods are the world's most popular wireless headphone. "When I'm on the train and I look down the line of the subway, everyone has AirPods in," she says.
A dancer performing with the Alvin Ailey American Dance Theater (AAADT) for 19 years, Boykin has been moving since she was 3 years old, and dancing professionally for the past 26 years.
"I've been choreographing since maybe 4," Boykin says. "I also was asked to choreograph 'Willy Wonka and the Chocolate Factory' when I was in the fourth grade."
Next month, Boykin rejoins AAADT after an ankle injury last December. Before stepping back out on stage, she will have choreographed several works in various artistic worlds. She's now worked in theater, choreographing a new musical at the Public Studio in New York. She's working with a BFA student at The Ailey School, creating her solo performance for an upcoming benefit show. Her latest project: choreographing soul singer Andra Day's performance of her soulful song "Rise Up" at the Hudson Yards opening ceremony on March 15, 2019. "It seems like every time I get hurt, I find a new medium to express myself," she says. "It just reminds me that I don't have limits."
When Boykin was asked to choreograph the Hudson Yards performance, she buried herself in Andra Day's music, wearing her AirPods wherever, whenever. "I listened to it so much it was frustrating," she says. "On the subway, leaving the house, when I got home. When you know every [inhale] she's going to do, or [exhale], then you can put that in the movement. So there's that surrounding of yourself in the music."
"I can turn and jump and leap, and they do not come out of my ear. You are untethered, but you're still free."
At The Ailey School, Boykin revels in her ability to move freely, floating across the studio, getting lost in her own world. "Oftentimes I feel like the design of something was designed for me," she says. "I can turn and jump and leap, and they do not come out of my ear. You are untethered, but you're still free."
Boykin recalls her days with Philadanco in the '90s, when dancers would learn repertory by watching performance footage on VHS on a television. "You'd watch it and you'd rewind it, and then you'd rewind it so much that you ruined the tape, that you got clear tape and you closed it up."
Since then, Boykin has embraced every technology available to her. From an early cassette camcorder to her AirPods and collection of iPhones that she rigs up in the studio alongside a DJI Osmo camera to record her rehearsals from every angle, Boykin is obsessed with the art of capture. She produced her own book, "Moments," a collection of her words, musings and imagery of herself. She has a series of videos (shot and edited - by her - in Final Cut Pro) that she uses to express herself in her "off time." Her students are her latest medium.
"I have my AirPods in so I can make sure my work sounds the way it should sound," Boykin says. "But I don't always let them hear what we're working on. It leaves the dancers feeling a raw feeling. They aren't trying to marry themselves to one line, or one chord, or one note. I could give them notes about how they should feel, before they hear the music."
"It helps to be in the zone and for us to be kind of like a canvas for her," says Martina Viadana, a student at The Ailey School and who Boykin refers to as her "body" to articulate her choreography before she is cleared to fully move again herself. "She's really like the painter in that sense."
While technology might seem like the antithesis of dance, it has transformed the experience, enabling students the freedom to move and learn in their own way, at their own speed. For Boykin, it's allowed her the freedom to create, regardless of her ability to move.
"Freedom is a lot of things," Boykin says. "As a performer, I can pretend. I can smile with a tear falling, or perform after the death of my father, or feel unworthy and still be able to share something, but it's nice to be able to get lost in your space at times."
"When I can be in a room with several other people, have my phone in my bag and my AirPods in my ears," she says, "and I can lose myself in that space, I'm not tied to a cord, I'm not tied to someone's opinion, I'm not tied to judgement, it's just me, and then I can be as free as I can possibly be."
Press Contacts
Fana Yohannes,Apple,fyohannes@apple.com,(408) 974-2246
Alex Kirschner,Apple,alexkirschner@apple.com ,(408) 974-2479
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Highlights from Apple's keynote event

Highlights from Apple's keynote event
Press Contact
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple unveils Apple TV+, the new home for the world's most creative storytellers

Apple unveils Apple TV+, the new home for the world's most creative storytellers
's Original Video Subscription Service in the All-New Apple TV App will Give Users Access to Exclusive Original Shows, Movies and Documentaries
Cupertino, California - Apple today announced TV+ , the new home for the world's most creative storytellers featuring exclusive original shows, movies and documentaries, coming this fall. Apple TV+, Apple's original video subscription service, will feature a brand new slate of programming from the world's most celebrated creative artists, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more. On the Apple TV app, subscribers will enjoy inspiring and authentic stories with emotional depth and compelling characters from all walks of life, ad-free and on demand.
"We're honored that the absolute best lineup of storytellers in the world - both in front of and behind the camera - are coming to Apple TV+," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "We're thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet."
Additionally, Apple debuted the all-new TV app and Apple TV channels coming in May 2019. The all-new Apple TV app brings together the different ways to discover and watch shows, movies, sports, news and more in one app across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices. Users can subscribe to and watch new Apple TV channels - paying for only services they want, like HBO, SHOWTIME and Starz - all on demand, available on and offline, with incredible picture quality and sound; enjoy sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes movies and TV shows all within the new, personalized Apple TV app.
Beginning in May, customers can subscribe to Apple TV channels à la carte and watch them in the Apple TV app, with no additional apps, accounts or passwords required. Apple TV channels include popular services such as HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services like MTV Hits, with more to be added over time around the world.
The new Apple TV app personalizes what viewers love to watch across their existing apps and services while developing a secure and comprehensive understanding of users' viewing interests. The app will offer suggestions for shows and movies from over 150 streaming apps, including Amazon Prime and Hulu, as well as pay-TV services such as Canal+, Charter Spectrum, DIRECTV NOW and PlayStation Vue. Optimum and Suddenlink from Altice will be added later this year. 1
Additionally, the Apple TV app will become the new home to the hundreds of thousands of movies and TV shows currently available for purchase or rent in the iTunes Store.
Availability
  • Pricing and availability for the Apple TV+ video subscription service will be announced later this fall.

  • The all-new TV app is coming to iPhone, iPad and Apple TV customers in over 100 countries with a free software update this May, and to Mac this fall.

  • Through Family Sharing, users can share Apple TV+ and subscriptions to Apple TV channels.

  • The Apple TV app will be available on Samsung smart TVs beginning this spring and on Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future.

  • Later this year, customers with eligible VIZIO, Samsung, LG and Sony smart TVs will be able to effortlessly play videos and other content from their iPhone or iPad directly to their smart TVs with AirPlay 2 support.

revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 Network and streaming app availability may vary by country.
Press Contacts
Christine Monaghan,Apple, cmonaghan@apple.com ,(408) 974-8850
Rita Cooper Lee,Apple,rcooperlee@apple.com,(424) 326-4515
Media Helpline,media.help@apple.com,(408) 974-2042

Apple introduces Apple Arcade - the world's first game subscription service for mobile, desktop and the living room

Apple introduces Apple Arcade - the world's first game subscription service for mobile, desktop and the living room
Arcade will Feature Brand New, Original Games from Acclaimed Indie Developers, Major Studios and Legendary Creators Hironobu Sakaguchi, Ken Wong and Will Wright
Cupertino, California - Apple today announced  Arcade , a game subscription service that will feature over 100 new and exclusive games, including original releases from renowned creators Hironobu Sakaguchi, Ken Wong, Will Wright and dozens more. Apple Arcade games will redefine games and be curated based on originality, quality, creativity, fun and their appeal to players of all ages. Apple Arcade will give customers the freedom to try any game from its handpicked collection of titles that are all-you-can-play, have no ads, ad tracking or additional purchases, and respect user privacy. 
The App Store is the world's most successful and vibrant gaming platform with nearly 300,000 free and paid games. Free games, supported by advertising or in-app purchases, are enjoyed by hundreds of millions of players around the world. Paid games are often critically acclaimed and beloved by the people who play them, but competing with free is hard, so even the best of these games have only reached a smaller audience. With the simplicity of a single subscription, Apple Arcade will bring games like these to the App Store's more than 1 billion gaming customers. Apple Arcade is the perfect complement to the already enormously popular catalog of free games on the App Store, making iOS the premier gaming platform for players of all ages.
is not just handpicking the games in Apple Arcade, but also contributing to the development costs and working closely with creators to bring the games to life. Made by some of the most critically acclaimed game developers in the world, Apple Arcade games will entertain customers with incredibly fun gameplay and immersive stories, while capturing imaginations with original art and music. The service will feature games from Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman, ustwo games and dozens more.
"The App Store is the world's biggest and most successful game platform. Now we are going to take games even further with Apple Arcade, the first game subscription service for mobile, desktop and the living room," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "We are working with some of the most innovative game developers in the world to create over 100 new and exclusive games to play across iPhone, iPad, Mac and Apple TV. Apple Arcade games will be great for families, respect user privacy and will not have ads or require any additional purchases. We think players of all ages are going to love Apple Arcade."
Arcade will introduce an innovative way to access a collection of brand new games that will not be available on any other mobile platform or in any other subscription service. Rather than pay up front for each game, a subscription to Apple Arcade will give players the opportunity to try any game in the service without risk. Since every game includes access to the full experience, including all game features, content and future updates, no additional purchases will be required. Every game will be playable offline, and many games will offer support for game controllers. Because subscribers can play Apple Arcade games across iPhone, iPad, Mac and Apple TV, they can pick up where they left off in a game, even if they switch devices. New games will be added to the service on a regular basis.
Arcade will launch in fall 2019 in more than 150 countries from a new tab on the App Store across iOS, macOS and tvOS. Developers interested in being considered for Apple Arcade should visit developer.apple.com/apple-arcade .
With the App Store, Apple ignited a worldwide app phenomenon that has revolutionized the way people work, connect, learn and play. The App Store drives the app economy and has earned $120 billion for developers worldwide. Today, the App Store is the world's safest and most vibrant app marketplace, with over half a billion people visiting each week. Privacy, security, quality and curation are fundamental to the App Store. Every app must meet and maintain Apple's strict guidelines to launch and remain on the App Store. For enhanced discoverability, experts create rich editorial content and curated collections of the best apps every day. The App Store is the single best place to explore the world of apps, and is available on iPhone, iPad, Mac, Apple Watch, Apple TV and iMessage.
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Tammy Levine,Apple,tammy_levine@apple.com,(408) 862-8600
Stephanie Saffer,Apple, ssaffer@apple.com ,(408) 974-5160
Media Helpline,media.help@apple.com,(408) 974-2042

Introducing Apple Card, a new kind of credit card created by Apple

Introducing Apple Card, a new kind of credit card created by Apple
Built on Simplicity, Transparency and Privacy, and Designed to Help Customers Lead a Healthier Financial Life
Cupertino, California - Apple today announced Apple Card , an innovative, new kind of credit card created by Apple and designed to help customers lead a healthier financial life. Apple Card is built into the Apple Wallet app on iPhone, offering customers a familiar experience with Apple Pay and the ability to manage their card right on iPhone. Apple Card transforms the entire credit card experience by simplifying the application process, eliminating fees, encouraging customers to pay less interest and providing a new level of privacy and security. Available in the US this summer, Apple Card also offers a clearer and more compelling rewards program than other credit cards with Daily Cash, which gives back a percentage of every purchase as cash on customers' Apple Cash card each day.
"Apple Card builds on the tremendous success of Apple Pay and delivers new experiences only possible with the power of iPhone," said Jennifer Bailey, Apple's vice president of Apple Pay. "Apple Card is designed to help customers lead a healthier financial life, which starts with a better understanding of their spending so they can make smarter choices with their money, transparency to help them understand how much it will cost if they want to pay over time and ways to help them pay down their balance."
A Credit Card Designed for iPhone
Customers can sign up for Apple Card in the Wallet app on their iPhone in minutes and start using it with Apple Pay right away in stores, in apps or online worldwide. Apple Card gives customers easy-to-understand, real-time views of their latest transactions and balance right in Wallet, and Apple Card support is available 24/7 by simply sending a text from Messages.
Easy-to-Understand Spending
Apple Card uses machine learning and Apple Maps to clearly label transactions with merchant names and locations. Purchases are automatically totaled and organized by color-coded categories such as Food and Drinks, Shopping and Entertainment. To help customers better understand their spending, Apple Card provides weekly and monthly spending summaries.
Receive Daily Cash
Customers will receive a percentage of every Apple Card purchase amount back as Daily Cash. Unlike other cash back rewards, Daily Cash is added to customers' Apple Cash card each day and can be used right away for purchases using Apple Pay, to put toward their Apple Card balance or send to friends and family in Messages. Every time customers use Apple Card with Apple Pay, they will receive 2 percent Daily Cash. Customers will also get 3 percent Daily Cash on all purchases made directly with Apple, including at Apple Stores, on the App Store and for Apple services.
No Fees and Lower Interest
There are no fees associated with Apple Card: no annual, late, international or over-the-limit fees. Apple Card's goal is to provide interest rates that are among the lowest in the industry and if a customer misses a payment, they will not be charged a penalty rate. 1
To help customers make informed choices, Apple Card shows a range of payment options and calculates the interest cost on different payment amounts in real time. As a way to pay less interest, Apple Card will also suggest paying a bit more every month and offers the flexibility to schedule more frequent payments.
A New Level of Privacy and Security
A unique card number is created on iPhone for Apple Card and stored safely in the device's Secure Element, a special security chip used by Apple Pay. Every purchase is secure because it is authorized with Face ID or Touch ID and a one-time unique dynamic security code. The unique security and privacy architecture created for Apple Card means Apple doesn't know where a customer shopped, what they bought or how much they paid.
Goldman Sachs and Mastercard
Apple is partnering with Goldman Sachs and Mastercard to provide the support of an issuing bank and global payments network. As a newcomer to consumer financial services, Goldman Sachs is creating a different credit card experience centered around the customer, which includes never sharing or selling data to third parties for marketing and advertising. Mastercard will provide cardholders the ability to shop at merchants around the globe.
"Simplicity, transparency and privacy are at the core of our consumer product development philosophy," said David M. Solomon, chairman and CEO of Goldman Sachs. "We're thrilled to partner with Apple on Apple Card, which helps customers take control of their financial lives."
"We are excited to be the global payments network for Apple Card, providing customers with fast and secure transactions around the world," said Ajay Banga, president and CEO of Mastercard.
A Beautiful Titanium Card
Apple has also designed a titanium Apple Card for shopping at locations where Apple Pay is not accepted yet. With no card number, CVV security code, expiration date or signature on the card, Apple Card is more secure than any other physical credit card. All this information is easily accessible in Wallet to use in apps and on websites. For purchases made with the titanium Apple Card, customers will get 1 percent Daily Cash.
Availability
US customers can now sign up for the latest news about Apple Card on apple.com/apple-card . Apple Card will be available to qualified customers in the US this summer.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 Late or missed payments will result in additional interest accumulating toward the customer's balance.
Press Contacts
Hannah Wong,Apple,hannahw@apple.com,(408) 974-7077
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple launches Apple News+, an immersive magazine and news reading experience

Apple launches Apple News+, an immersive magazine and news reading experience
Subscribers to Enjoy Personalized, Comprehensive Access to Over 300 Publications Within Apple News
Cupertino, California - Apple today announced News+ , a new subscription service that brings together over 300 popular magazines, leading newspapers and digital publishers into a beautiful, convenient and curated experience within the Apple News app. Available in the US and Canada, Apple News+ presents the best and most relevant articles to meet any range of interests from renowned publications such as Vogue, National Geographic Magazine, People, ELLE, The Wall Street Journal and Los Angeles Times. 
News+ adds an even more expansive collection of high-quality stories to the free experience of Apple News, which is the No. 1 news app and delivers current events coverage from trusted sources. 1 All Apple News users in the US, Canada, UK and Australia can continue to enjoy the free news experience within the app on iPhone, iPad and Mac, including access to Top Stories, Trending Stories and a personalized feed of articles.
"We're committed to supporting quality journalism, and with Apple News+, we want to celebrate the great work being done by magazines and news outlets," said Lauren Kern, editor-in-chief of Apple News. "We think the breadth and quality of publications within Apple News+ will encourage more people to discover stories and titles they may never have come across before."
News+ subscribers can access current and past issues and individual articles from magazines such as The Atlantic, Better Homes & Gardens, Bon Appétit, Condé Nast Traveler, ELLE, Entertainment Weekly, ESPN The Magazine, Esquire, Food & Wine, Good Housekeeping, GQ, Health, InStyle, Martha Stewart Living, National Geographic, New York Magazine, The New Yorker, O, The Oprah Magazine, Parents, People, Real Simple, Rolling Stone, Runner's World, Sports Illustrated, TIME, Travel + Leisure, Vanity Fair, Vogue, WIRED and Woman's Day. 2
In addition, Apple News+ includes The Wall Street Journal, Los Angeles Times and Toronto Star, Canada's largest daily newspaper. Apple News+ also provides access to premium online publications such as theSkimm, The Highlight by Vox, New York Magazine's sites Vulture, The Cut and Grub Street, and Extra Crunch from Verizon Media's TechCrunch. 3
News+ showcases magazines in richly designed layouts, featuring animated covers, vivid photography and bold typography optimized for iPhone, iPad and Mac. It makes reading articles even more fun, immersive and convenient. In the Today and News+ tabs, subscribers will be presented with individual article and issue recommendations based on both editorial curation and personalized suggestions that maintain user privacy.
"Apple News+ validates the power of premium content from great and trusted brands, and being a part of it makes good business sense," said Tom Harty, president and CEO of Meredith. "Apple News+ will be an extremely valuable mass platform to attract new paid subscribers to our titles."
"At Hearst Magazines, we are hyperfocused on creating consumer value through our storied brands, high-quality content and great experiences," said Troy Young, president of Hearst Magazines. "Apple News+ amplifies our ability to do this in a premium environment with a key audience, elevating the digital magazine experience for millions of iPhone, iPad and Mac users."
"We're constantly innovating how we connect with our audiences and bring them the content they crave on the platforms they use every day," said Bob Sauerberg, president and CEO of Condé Nast. "Apple News+ represents an exciting opportunity to bring a premium experience to millions more readers, so they can enjoy the conversation-shifting journalism, influential points of view and unparalleled visual storytelling they've come to expect from our brands."
"We are proud to work with Apple, a company that believes in the profound importance of journalism and journalists," said Robert Thomson, chief executive of News Corp. "The Wall Street Journal is certainly the most trusted newspaper in the US and its coverage of politics, business, economics, national news and lifestyle issues is nonpareil. We expect through the Apple platform, our journalism will reach and inform many more millions of readers, viewers and listeners around the country and the world." 
"Apple News+ provides a perfect platform for our expanded coverage of news, analysis and opinion," said Norman Pearlstine, executive editor of Los Angeles Times. "We share a world vision that is informed by our California roots and by our common commitment to innovation and excellence."
Pricing and Availability
News+ is available today in the US for $9.99 a month and in Canada for $12.99 a month. Customers can sign up for a free one-month trial, and the plan automatically renews after the trial ends. To sign up for Apple News+, customers must update to iOS 12.2 or macOS 10.14.4. Through Family Sharing, up to six family members can share one Apple News+ subscription. Apple News+ will be available in the UK and Australia later this year.
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 Based on Comscore data in the US and UK.
2 Availability in Apple News Format begins upon service availability.
3 Title availability varies by country.
Press Contacts
Bernadette Simpao,Apple,bsimpao@apple.com,(669) 227-9273
Christine Monaghan,Apple, cmonaghan@apple.com ,(408) 974-8850
Media Helpline,media.help@apple.com,(408) 974-2042

AirPods, the world's most popular wireless headphones, are getting even better

AirPods, the world's most popular wireless headphones, are getting even better
New AirPods Are Powered by the New H1 Chip and Feature 50 Percent More Talk Time, Hands-Free "Hey Siri" and the Option of a Wireless Charging Case
Cupertino, California - Apple today announced new ds , the second generation of the world's most popular wireless headphones. AirPods revolutionized the wireless audio experience with a breakthrough design and the new AirPods build on the magical experience customers love. The new Apple-designed H1 chip, developed specifically for headphones, delivers performance efficiencies, faster connect times, more talk time and the convenience of hands-free "Hey Siri." AirPods come with either a standard charging case or a new Wireless Charging Case for convenient charging at home and on the go. The new AirPods and AirPods with Wireless Charging Case are available to order on apple.com and the Apple Store app starting today, and in Apple Stores beginning next week.
"AirPods delivered a magical wireless experience and have become one of the most beloved products we've ever made. They connect easily with all of your devices, and provide crystal clear sound and intuitive, innovative control of your music and audio," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "The world's best wireless headphones just got even better with the new AirPods. They are powered by the new Apple-designed H1 chip which brings an extra hour of talk time, faster connections, hands-free 'Hey Siri' and the convenience of a new wireless battery case."
The new Apple-designed H1 chip features custom audio architecture to create a revolutionary audio experience and improved synchronization. H1 allows AirPods to deliver up to 50 percent more talk time compared to first generation AirPods. Switching between devices while listening to music on iPhone, Apple Watch or iPad is more seamless than ever with two times faster connect times. For the first time, AirPods now feature the convenience of "Hey Siri" making it easier to change songs, make a call, adjust the volume or get directions simply by saying, "Hey Siri." 
The new AirPods come with either the standard charging case or the new Wireless Charging Case. Each case holds additional charges for more than 24 hours of total listening time, ensuring AirPods are charged and ready to go whenever you are. The Wireless Charging Case is designed to offer the freedom of wireless charging with Qi-compatible charging solutions. An LED light indicator located on the front of the case conveniently shows the charge status with just a glance. Existing AirPods customers can purchase the standalone Wireless Charging Case.
Pricing and Availability
  • ds with standard charging case will be available for $159 (US) and are available to order on apple.com and the Apple Store app starting today, and in Apple Stores starting next week.

  • ds with Wireless Charging Case will be available for $199 (US) and are available to order on apple.com and the Apple Store app starting today, and in Apple Stores starting next week.

  • Customers can order the standalone Wireless Charging Case for $79 (US) on apple.com and the Apple Store app starting today, and in Apple Stores starting next week.

  • New for AirPods, customers can add a personal engraving to the AirPods with standard charging case and AirPods with Wireless Charging Case for free during checkout on apple.com and the Apple Store app.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Fana Yohannes,Apple,fyohannes@apple.com,(408) 974-2246
Alex Kirschner,Apple,alexkirschner@apple.com ,(408) 974-2479
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple teams with media literacy programs in the US and Europe

Apple teams with media literacy programs in the US and Europe
New Initiative to Encourage Critical Thinking and Empower Students to be Better Informed
Cupertino, California - Apple today announced a new initiative in support of leading nonprofit organizations in the US and Europe that offer nonpartisan, independent media literacy programs. The News Literacy Project (NLP) and Common Sense in the US and Osservatorio Permanente Giovani-Editori in Italy will each receive support from Apple to advance their efforts in empowering young people with the critical thinking skills necessary in today's digital age.
"News literacy is vital to sustaining a free press and thriving democracy, and we are proud to be collaborating with organizations on the front lines of this effort," said Tim Cook, Apple's CEO. "We've been impressed by the important work being done by the News Literacy Project, Common Sense and Osservatorio, empowering young people to be active and engaged citizens."
"Apple News is committed to presenting quality journalism from trusted sources," said Lauren Kern, editor-in-chief of Apple News. "We're thrilled that Apple is supporting these important organizations to train the next generation on how to seek out accurate and reliable information amid an increasingly complicated news landscape."
"We are grateful for Apple's commitment to fighting misinformation and sustaining quality journalism," said Alan C. Miller, founder and CEO of NLP. "NLP is committed to equipping the next generation with the critical thinking skills to discern what news and other information to trust and the tools to become informed and engaged participants in our country's democracy. We welcome this timely initiative to help achieve our vision of seeing news literacy embedded in the American educational experience."
"The lack of young people's news literacy skills is a growing problem for our country. Revelations about the manipulation of news and the resulting impact on society have shed light on both the importance and scale of the issue," said James P. Steyer, founder and CEO of Common Sense. "We need to help our students not just seek out legitimate news, but also think critically about the broader world of media and ideas. Apple shares in our mission to raise a generation of children who will thrive as learners, leaders and citizens in the digital age, and Common Sense is delighted to be part of this important effort."
"Our mission is to help young people develop critical thinking skills by comparing different sources of quality information," said Andrea Ceccherini, founder and CEO of Osservatorio Permanente Giovani-Editori. "At a time when fake news is spreading, we cannot give in to the idea that third-party fact-checking services are the only way to assess the reliability of news sources. We can exercise our own minds, and be masters of our own destiny. Our ambition is to help form more citizens, increasingly opening our society to a culture of civilized debate and confrontation, which is the basis of every healthy democracy."
The News Literacy Project
The News Literacy Project (NLP), a nonpartisan national education nonprofit, empowers educators to teach middle school and high school students the skills they need to become smart, active consumers of news and other information and engaged, informed participants in our democracy. Since NLP's signature education platform, the Checkology virtual classroom, was released in May 2016, more than 17,800 educators in all 50 states, the District of Columbia, three US territories and 104 other countries have registered to use it, and more than 124,000 students have benefited from its lessons. Students have told NLP that as a result of what they have learned in Checkology, they are more confident in their ability to discern and create credible information, have a greater appreciation of the role of a free press in a democracy, and are more likely to become civically engaged by voting when eligible to do so or by becoming politically active. NLP's vision is to see news literacy - a critical life skill - embedded in the American educational experience.
Common Sense
Common Sense is the leading nonprofit organization dedicated to helping kids and families thrive in the digital age. Common Sense Education supports K-12 schools with everything educators need to empower the next generation of digital citizens. The organization's innovative, award-winning Digital Citizenship Curriculum prepares students with lifelong habits and skills, supports teachers with training and recognition, and engages families and communities with helpful tips and tools. To help young people navigate today's news landscape with sharp and open minds, Common Sense aims to help students not just seek out legitimate news, but also think critically about the broader world of media and ideas. The Common Sense news literacy initiative will provide timely content and resources for parents, educators and teens with the goal of improving news literacy among young people. Common Sense Digital Citizenship Curriculum is taught in more than half the schools in the United States, by more than 700,000 educators.
Osservatorio Permanente Giovani-Editori
Osservatorio Permanente Giovani-Editori is Italy's leading independent organization in citizenship education focused on media literacy projects. For over 18 years, Osservatorio's mission has been to help today's young people become citizens of tomorrow, participate more in our democracy and develop critical thinking that sets them free. Osservatorio operates in education by training high school teachers, who then bring Osservatorio's media literacy projects into their classrooms with the goal of increasing student curiosity, thirst for knowledge and critical thinking. As students compare different quality news sources, they learn to distinguish between reliable journalism and fake news.
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Bernadette Simpao,Apple,bsimpao@apple.com,(669) 227-9273
Media Helpline,media.help@apple.com,(408) 974-2042

iMac gets a 2x performance boost

iMac gets a 2x performance boost
Cupertino, California - Apple today updated its iMac line with up to 8-core Intel 9th-generation processors for the first time and powerful Vega graphics options, delivering dramatic increases in both compute and graphics performance. From consumers to pros alike, users will notice their iMac is faster for everyday tasks all the way up to the most demanding pro workloads. This boost in performance, combined with its gorgeous Retina display, sleek all-in-one design, quiet operation, fast storage and memory, modern connectivity and macOS Mojave, makes iMac the world's best desktop.
"Customers are going to love the huge boost in iMac performance. With up to 8-core processors and powerful Vega graphics, the iMac lineup is stronger than ever," said Tom Boger, Apple's senior director of Mac Product Marketing. "With its stunning Retina display, amazing design, twice the performance, and macOS Mojave that our customers love, iMac is by far the best desktop in the world."
Up to 8-Core Intel 9th-Generation Processors
With updated processors across the line, customers will experience dramatically faster performance for a wide range of everyday computing tasks, from editing photos to playing demanding games, composing music or even creating a feature film.
  • The 21.5-inch iMac now features 8th-generation quad-core, and for the first time 6-core processors, delivering up to 60 percent faster performance. 1

  • The 27-inch iMac now for the first time features up to 9th-generation 6-core and 8-core processors, delivering up to 2.4 times faster performance. 1

Radeon Pro Vega Graphics Come to iMac for the First Time
Radeon Pro Vega graphics come to the 21.5-inch iMac, delivering up to 80 percent faster graphics performance. The 27-inch iMac with Radeon Pro Vega now delivers up to 50 percent faster graphics performance, ideal for pros with graphics-intensive workloads, such as developing 3D content, editing videos with complex effects or designing high-resolution games. 2
Industry's Best 4K and 5K Retina Displays
With up to 14.7 million pixels, 1 billion colors, 500 nits of brightness, P3 wide color gamut and an incredible viewing angle, iMac's Retina display delivers an immersive front-of-screen experience. All these pixels result in text that looks like a printed page, sharper photos with more detail, and the ability to edit 4K video at full resolution.
Unrivaled All-in-One Design Elevates Any Space
With its sleek aluminum and glass enclosure, 5 millimeter-thin profile and beautiful matching keyboard and mouse, iMac delivers a clean and uncluttered desktop experience that allows users to focus more on their content. With everything they need and nothing they don't, customers love how iMac fits seamlessly into so many different environments, from the home, to businesses of all sizes, or even a pro studio.
macOS Mojave
All new Macs come with macOS Mojave, the latest version of the world's most advanced desktop operating system, with features inspired by pros but designed for everyone. In macOS Mojave, Dark Mode transforms the desktop with a dramatic new look that puts the focus on user content, Stacks organizes messy desktops by automatically stacking files into neat groups and FaceTime supports group calling. macOS Mojave also brings iOS apps, including News, Stocks, Voice Memos and Home to the Mac and features a redesigned Mac App Store with rich editorial content and the addition of apps from top developers, including Microsoft and Adobe.
Pricing and Availability
The new 21.5-inch iMac with Retina 4K display starts at $1,299 (US) and the new 27-inch iMac with Retina 5K display starts at $1,799 (US). Both are available to order starting today from apple.com and the Apple Store App, and in Apple Stores and through Apple Authorized Resellers next week. The non-Retina display iMac configuration continues to be available for $1,099 (US). Additional technical specifications, configure-to-order options and accessories are available online at apple.com/mac .
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 Testing conducted by Apple in February 2019 using preproduction 3.2GHz 6-core Intel Core i7-based 21.5-inch iMac systems with 32GB of RAM, and preproduction 3.6GHz 8-core Intel Core i9-based 27-inch iMac systems with 64GB of RAM; and shipping 3.6GHz quad-core Intel Core i7-based 21.5-inch iMac systems with 32GB of RAM, as well as shipping 4.2GHz quad-core Intel Core i7-based 27-inch iMac systems with 64GB of RAM. Autodesk Maya 2019 tested using a 399.6MB scene. Performance tests are conducted using specific computer systems and reflect the approximate performance of iMac.
2 Testing conducted by Apple in February 2019 using preproduction 3.2GHz 6-core Intel Core i7-based 21.5-inch iMac systems with Radeon Pro Vega 20 graphics with 4GB of VRAM and 32GB of RAM, as well as preproduction 3.6GHz 8-core Intel Core i9-based 27-inch iMac systems with Radeon Pro Vega 48 graphics with 8GB VRAM and 64GB of RAM; and shipping 3.6GHz quad-core Intel Core i7-based 21.5-inch iMac systems with Radeon Pro 560 graphics with 4GB VRAM and 32GB of RAM, as well as shipping 4.2GHz quad-core Intel Core i7-based 27-inch iMac systems with Radeon Pro 580 graphics with 8GB VRAM and 64GB of RAM. Tested with DaVinci Resolve Studio 15 using 14 common effects and a 10-second UHD project at 3840 x 2160 resolution and 24 frames per second. Performance tests are conducted using specific computer systems and reflect the approximate performance of iMac.
Press Contacts
Jennie Orphanopoulos,Apple, jennieo@apple.com,(408) 221-6621
Bill Evans,Apple,bevans@apple.com,(408) 974-0610
Apple Media Helpline,media.help@apple.com,(408) 974-2042

All-new iPad Air and iPad mini deliver dramatic power and capability

All-new iPad Air and iPad mini deliver dramatic power and capability
10.5-Inch iPad Air Offers High-End Features and Performance at a Breakthrough Price
7.9-Inch iPad mini Brings Apple Pencil Support, Advanced Retina Display and the A12 Bionic Chip to a Beloved Design
Cupertino, California - Apple today introduced the all-new iPad Air in an ultra-thin 10.5-inch design, offering the latest innovations including Apple Pencil 1 support and high-end performance at a breakthrough price. With the A12 Bionic chip with Apple's Neural Engine, the new iPad Air delivers a 70 percent boost in performance and twice the graphics capability, and the advanced Retina display with True Tone technology is nearly 20 percent larger with over half a million more pixels. 2
Apple today also introduced the new 7.9-inch iPad mini , a major upgrade for iPad mini fans who love a compact, ultra-portable design packed with the latest technology. With the A12 Bionic chip, the new iPad mini is a powerful multi-tasking machine, delivering three times the performance and nine times faster graphics. 3 The advanced Retina display with True Tone technology and wide color support is 25 percent brighter 3 and has the highest pixel density of any iPad, delivering an immersive visual experience in any setting. And with Apple Pencil 1 support, the new iPad mini is the perfect take-anywhere notepad for sketching and jotting down thoughts on the go. The new iPads are available to order starting today and in stores next week.
"iPad continues to provide magical new experiences for a growing range of uses where it is the absolute best device, from playing games in augmented reality to note-taking and drawing with Apple Pencil, from streaming HD movies and editing 4K films to learning to develop apps with Swift Playgrounds," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "Today the iPad family takes two big leaps forward with an all-new 10.5-inch iPad Air that brings high-end size, features and performance at a breakthrough price, and a major upgrade to the 7.9-inch iPad mini, which also brings Apple Pencil, Retina display and the A12 Bionic chip to the many customers that love its compact size."
Apple Pencil and iPad - The Perfect Pair
Apple Pencil opens up new creativity and productivity possibilities for iPad mini and iPad Air users, from drawing and writing down thoughts to marking up documents and retouching photos. The must-have tool among students, professionals and creatives delivers a remarkably fluid and natural drawing experience and provides pixel-perfect accuracy and low latency for activities within popular apps including Procreate, Notability, Pixelmator Photo (coming soon) and Microsoft Office.
Power Meets Portability with the A12 Bionic Chip
The Apple-designed Neural Engine of the A12 Bionic chip powers the next generation of apps and iPad workflows using advanced machine learning and Core ML for engaging AR experiences, photo-realistic effects in 3D games and stunning graphics performance within apps.
Staying connected is now easier and faster with iPad mini and iPad Air, featuring the same great Wi-Fi performance and Gigabit‑class LTE connectivity 4 built into the most advanced iPad Pro models. With eSIM technology built in, users can easily connect to wireless data plans right from iPad when traveling in more than 180 countries around the world. 5
Advanced Cameras for Stunning Photos and Videos
With advanced front- and back-facing cameras, iPad mini and iPad Air take gorgeous photos and capture clear and stable 1080p HD videos. The upgraded cameras with exceptional low-light performance and HD video recording are great for document scanning and connecting with friends and family on Group FaceTime calls, and with advanced sensors, help enable immersive AR experiences.
More Than a Million Apps Just for iPad
The App Store is the best place to discover more than 1.3 million apps designed specifically for iPad - from journaling with Apple Pencil to managing schedules and finances, editing photos, learning, connecting with friends and family, and playing games. Unlike stretched-out phone apps on other platforms, apps designed for iPad run and look great on every iPad.
iOS on iPad
iPad Air and iPad mini are perfect for staying productive on the go with iOS, helping users get things done faster with features like Siri Shortcuts, photo search and Voice Memos. The Dock provides quick access to frequently used apps and documents from any screen, and multitasking is easy with Split View and Slide Over. Drag and Drop makes moving images, text and files between apps easier than ever, and managing documents in the Files app is seamless and easy on iPad and across Apple devices.
Apple today announced an upcoming update to iWork for iOS, available next week, with enhanced integration of Apple Pencil including new animation options in Keynote that let users draw an animation path for any object, and an all-new user interface that enables easy implementation of build effects, including move, rotate and scale.
The Best, Most Complete iPad Lineup Ever
The new iPad Air and iPad mini join the most affordable 9.7-inch iPad and the most advanced iPad Pro models, offering the best, most innovative iPad lineup ever. The complete lineup now includes Apple Pencil support, best-in-class performance, advanced displays and all-day battery life 6 for an experience unmatched by any other device. Whether customers prioritize portability, screen size, power or price, there's an iPad for everyone. Learn more about the iPad family at apple.com/ipad/compare .
Pricing and Availability
  • The new iPad mini and iPad Air come in silver, space gray and gold finishes in 64GB and 256GB configurations. The new iPad mini starts at $399 (US) for the Wi-Fi model and $529 (US) for the Wi-Fi + Cellular model and the 10.5-inch iPad Air starts at $499 (US) for the Wi-Fi model and $629 (US) for the Wi-Fi + Cellular model from apple.com , in the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary).

  • The new iPad models are available to order starting today from apple.com and in the Apple Store app in Australia , Austria , Belgium , Canada , Czech Republic , Denmark , Finland , France , Germany , Hong Kong , Hungary , Ireland , Italy , Japan , Luxembourg , Netherlands , New Zealand , Norway , Poland , Portugal , Singapore , Spain , Sweden , Switzerland , the UAE , UK and US . Starting next week, the new iPad models will be available in those countries and regions, as well as in China (Wi-Fi models only), Macau (Wi-Fi models only) and Mexico with more countries and regions to follow soon, including Colombia , Greece , India , Israel , Russia , Saudi Arabia , South Africa , Thailand (Wi-Fi models only) and Turkey .

  • Apple Pencil (1st generation) is available for purchase separately for $99 (US). The Smart Keyboard for the 10.5-inch iPad Air is available for purchase separately for $159 (US) with layouts for over 30 languages, including simplified Chinese, French, German, Japanese and Spanish.

  • Polyurethane Smart Covers are available for $39 (US) for iPad mini and $49 (US) for iPad Air in charcoal gray, white, pink sand and a new papaya, with additional Leather Smart Covers available for iPad Air for $69 (US) in black, saddle brown, midnight blue and red.

  • Trade in your eligible device for credit toward your next purchase, or get an Apple Store Gift Card you can use any time. 7 If your device isn't eligible for credit, Apple will recycle it for free.

  • Every customer who buys iPad from Apple can enjoy free Personal Setup in-store or online, and receive guidance on how to customize their iPad, set up email, find new apps from the App Store and more.

  • Anyone who wants to learn more or go further with iPad or iOS 12 can sign up for free Today at Apple sessions at apple.com/today .

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 The first-generation Apple Pencil sold separately.
2 When compared to the 9.7-inch iPad.
3 When compared to the previous generation iPad mini.
4 Network speeds are dependent on carrier networks.
5 Not all carriers support eSIM or Apple SIM. See your carrier for details. Not available in China.
6 Battery life depends on device settings, usage and other factors. Actual results may vary.
7 Trade-in values vary based on the condition, year and configuration of your trade-in device, and may also vary between online and in-store trade-in. You must be at least 18 years old. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apple's trade-in partners may apply.
Press Contacts
Cat Franklin,Apple,cfranklin3@apple.com,(669) 276-1209
Andy Bowman,Apple,abowman@apple.com ,(408) 783-0619
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Stanford Medicine announces results of unprecedented Apple Heart Study

Stanford Medicine announces results of unprecedented Apple Heart Study
Over 400,000 People Participated in Study Using Apple Watch
ord Medicine today reported results of the Apple Heart Study , the largest study ever of its kind, which enrolled over 400,000 participants from all 50 states in a span of only eight months. Apple and Stanford created the study to evaluate Apple Watch's irregular rhythm notification, which occasionally checks the heart's rhythm in the background and sends a notification if an irregular heart rhythm appears to be suggestive of atrial fibrillation (AFib). As part of the study, if an irregular heart rhythm was identified, participants received a notification on their Apple Watch and iPhone, a telehealth consultation with a doctor and an electrocardiogram (ECG) patch for additional monitoring.
"We are proud to work with Stanford Medicine as they conduct this important research and look forward to learning more about the impact of Apple Watch alongside the medical community," said Jeff Williams, Apple's COO. "We hope consumers will continue to gain useful and actionable information about their heart health through Apple Watch."
ord Medicine researchers presented their findings today at the American College of Cardiology's 68th Annual Scientific Session and Expo. Study results showed 0.5 percent of the over 400,000 participants received an irregular heart rhythm notification, illustrating the feature's ability to give a user important health information without creating unnecessary burden to their doctor's schedule. Many participants sought medical advice following their irregular rhythm notification, using the information to have more meaningful conversations with their doctors.
"As physicians, we are always trying to find ways to offer patients health information that is meaningful to them for individualized care," said Sumbul Desai, MD, Apple's vice president of Health. "Seeing medical research reflect what we're hearing from consumers is positive and we're excited to see Apple Watch helping even more consumers in the future while collaborating with the medical community to further research."
Press Contacts
Semonti Stephens,Apple,semonti_stephens@apple.com,(408) 974-8473
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Addressing Spotify's Claims

Addressing Spotify's claims
We believe that technology achieves its true potential when we infuse it with human creativity and ingenuity. From our earliest days, we've built our devices, software and services to help artists, musicians, creators and visionaries do what they do best.
Sixteen years ago, we launched the iTunes Store with the idea that there should be a trusted place where users discover and purchase great music and every creator is treated fairly. The result revolutionized the music industry, and our love of music and the people who make it are deeply engrained in Apple.
Eleven years ago, the App Store brought that same passion for creativity to mobile apps. In the decade since, the App Store has helped create many millions of jobs, generated more than $120 billion for developers and created new industries through businesses started and grown entirely in the App Store ecosystem.
At its core, the App Store is a safe, secure platform where users can have faith in the apps they discover and the transactions they make. And developers, from first-time engineers to larger companies, can rest assured that everyone is playing by the same set of rules.
That's how it should be. We want more app businesses to thrive - including the ones that compete with some aspect of our business, because they drive us to be better.
What Spotify is demanding is something very different. After using the App Store for years to dramatically grow their business, Spotify seeks to keep all the benefits of the App Store ecosystem - including the substantial revenue that they draw from the App Store's customers - without making any contributions to that marketplace. At the same time, they distribute the music you love while making ever-smaller contributions to the artists, musicians and songwriters who create it - even going so far as to take these creators to court.
Spotify has every right to determine their own business model, but we feel an obligation to respond when Spotify wraps its financial motivations in misleading rhetoric about who we are, what we've built and what we do to support independent developers, musicians, songwriters and creators of all stripes.
So we want to address a few key points:
Spotify claims we're blocking their access to products and updates to their app.
Let's clear this one up right away. We've approved and distributed nearly 200 app updates on Spotify's behalf, resulting in over 300 million downloaded copies of the Spotify app. The only time we have requested adjustments is when Spotify has tried to sidestep the same rules that every other app follows.
We've worked with Spotify frequently to help them bring their service to more devices and platforms:
  • When we reached out to Spotify about Siri and AirPlay 2 support on several occasions, they've told us they're working on it, and we stand ready to help them where we can.
  • Spotify is deeply integrated into platforms like CarPlay, and they have access to the same app development tools and resources that any other developer has.
  • We found Spotify's claims about Apple Watch especially surprising. When Spotify submitted their Apple Watch app in September 2018, we reviewed and approved it with the same process and speed with which we would any other app. In fact, the Spotify Watch app is currently the No. 1 app in the Watch Music category.

Spotify is free to build apps for - and compete on - our products and platforms, and we hope they do.
Spotify wants all the benefits of a free app without being free.
A full 84 percent of the apps in the App Store pay nothing to Apple when you download or use the app. That's not discrimination, as Spotify claims; it's by design:
  • Apps that are free to you aren't charged by Apple.
  • Apps that earn revenue exclusively through advertising - like some of your favorite free games - aren't charged by Apple.
  • App business transactions where users sign up or purchase digital goods outside the app aren't charged by Apple.
  • Apps that sell physical goods - including ride-hailing and food delivery services, to name a few - aren't charged by Apple.

The only contribution that Apple requires is for digital goods and services that are purchased inside the app using our secure in-app purchase system. As Spotify points out, that revenue share is 30 percent for the first year of an annual subscription - but they left out that it drops to 15 percent in the years after.
That's not the only information Spotify left out about how their business works:
  • The majority of customers use their free, ad-supported product, which makes no contribution to the App Store.
  • A significant portion of Spotify's customers come through partnerships with mobile carriers. This generates no App Store contribution, but requires Spotify to pay a similar distribution fee to retailers and carriers.
  • Even now, only a tiny fraction of their subscriptions fall under Apple's revenue-sharing model. Spotify is asking for that number to be zero.

Let's be clear about what that means. Apple connects Spotify to our users. We provide the platform by which users download and update their app. We share critical software development tools to support Spotify's app building. And we built a secure payment system - no small undertaking - which allows users to have faith in in-app transactions. Spotify is asking to keep all those benefits while also retaining 100 percent of the revenue.
Spotify wouldn't be the business they are today without the App Store ecosystem, but now they're leveraging their scale to avoid contributing to maintaining that ecosystem for the next generation of app entrepreneurs. We think that's wrong.
What does that have to do with music? A lot.
We share Spotify's love of music and their vision of sharing it with the world. Where we differ is how you achieve that goal. Underneath the rhetoric, Spotify's aim is to make more money off others' work. And it's not just the App Store that they're trying to squeeze - it's also artists, musicians and songwriters.
Just this week, Spotify sued music creators after a decision by the US Copyright Royalty Board required Spotify to increase its royalty payments. This isn't just wrong, it represents a real, meaningful and damaging step backwards for the music industry.
Apple's approach has always been to grow the pie. By creating new marketplaces, we can create more opportunities not just for our business, but for artists, creators, entrepreneurs and every "crazy one" with a big idea. That's in our DNA, it's the right model to grow the next big app ideas and, ultimately, it's better for customers.
We're proud of the work we've done to help Spotify build a successful business reaching hundreds of millions of music lovers, and we wish them continued success - after all, that was the whole point of creating the App Store in the first place.
Press Contacts
Josh Rosenstock,Apple,jrosenstock@apple.com,(408) 862-1142
Adam Howorth,Apple,adamh@apple.com,+44-2071-841202
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple to host annual Worldwide Developers Conference June 3-7 in San Jose 

Apple to host annual Worldwide Developers Conference June 3-7 in San Jose
Cupertino, California - Apple today announced it will host its annual Worldwide Developers Conference in San Jose from June 3 through June 7 at the McEnery Convention Center. Now in its 30th year, Apple's biggest event will bring together the world's most innovative and creative developers. With more than 1.4 billion devices now running iOS, macOS, watchOS or tvOS, WWDC 2019 will give attendees insight into the future of these platforms and work alongside the Apple engineers behind the technologies and frameworks developers rely on.
WWDC 2019 will deliver the latest Apple news from the keynote stage and celebrate the breakthrough work of developers who are creating new experiences in areas including machine learning, augmented reality, health and fitness, and more. This year's program will feature technical sessions, hands-on labs and guest speakers to provide Apple's existing developer community and the next generation of app developers with the knowledge and tools to help turn their next great idea into reality.  
"WWDC is Apple's biggest event of the year. It brings thousands of the most creative and dedicated developers from around the world together with over a thousand Apple engineers to learn about our latest platform innovations and to connect as a community," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "Our developers are incredibly passionate about creating the next generation of mind-blowing experiences for the world through apps. We can't wait to get together with them and share what's next."
Developers can apply for tickets today through March 20 at 5 p.m. PDT through the  WWDC website . Tickets are issued through a random selection process, and developers will be notified of their application status by March 21 at 5 p.m. PDT. Developers and Apple enthusiasts everywhere can live-stream the conference on the WWDC app for iPhone, iPad and Apple TV as well as through the Apple Developer website.
Students are an integral part of the Apple developer community, and last year WWDC saw attendance from student developers spanning 41 different countries. Up to 350  WWDC scholarships  are available this year, providing students and members of all STEM organizations an opportunity to earn a free ticket and lodging for WWDC. Details on how to apply are now available on the WWDC website.
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Bill Evans,Apple,bevans@apple.com,(408) 974-0610
Starlayne Meza,Apple, starlayne_meza@apple.com ,(408) 974-3391
Media Helpline,media.help@apple.com,(408) 974-2042

Apple announces expanded coding initiatives in Singapore and Indonesia

Apple announces expanded coding initiatives in Singapore and Indonesia
Swift App Development Courses Grow in Singapore
Second Apple Developer Academy Launches in Indonesia
today increased its commitment to coding and education in Southeast Asia with the expansion of its App Development with Swift curriculum at partner schools in Singapore and the opening of Indonesia's second Apple Developer Academy in Surabaya, offering aspiring developers the skills they need to thrive in today's app economy.
Singapore: Swift App Development Courses Come to SUTD, RMIT Online and the Pathlight School
The Singapore University of Technology and Design and RMIT Online have launched app development courses using Apple's App Development with Swift curriculum for adult learners, supported by the local government's SkillsFuture Singapore agency. Pathlight School, Singapore's first autism-focused school, will offer a Swift Accelerator program for its secondary students. This builds on the Swift Accelerator program available to all schools, supported by the Info-communications Media Development Authority (IMDA) of Singapore.
"At Apple, we believe education is one of the most powerful tools we have to make the world a better place," said Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives. "We're thrilled that students of all ages in Singapore will now be able to tap into the language of coding, gaining the skills they need to grow and succeed in the app economy and beyond."
Using Apple's App Development with Swift curriculum, which includes an AR Module, the Singapore University of Technology and Design and SkillsFuture Singapore designed a new course targeting adult learners interested in fundamental app design and development. The course is designed to reach working adults aiming to learn new skills for the fast-growing software economy.
"SUTD looks forward to continuing our close collaboration with Apple in helping our working adults to embrace digital transformation for enhanced employability," said Professor Chong Tow Chong, president and acting provost of the Singapore University of Technology and Design.
Additionally, RMIT Online is expanding its signature iOS App Development with Swift course to Singapore, offering a fully online and self-paced opportunity for mid-career professionals to learn to code.
"We're incredibly excited to bring this program, our industry mentors and our dynamic learning community to Singaporean students," said Helen Souness, CEO of RMIT Online. "For those who want to learn to code, Swift is a language that is easily accessible, even for non-programmers."
For students aged 13 to 18, the Pathlight School will run Swift Accelerator, a 144-hour program conducted by Apple Certified Trainers.
"Pathlight's work with Apple through the Swift Accelerator Program signals the importance of training students with special needs to be future-ready for a rapidly changing society," said Denise Phua Lay Peng, president at the Autism Resource Centre and co-founder of the Pathlight School. "It is even more exciting as persons on the autism spectrum have a natural interest in and aptitude for IT. I am heartened by this thoughtful and inclusive move by Apple."
Indonesia: Apple Celebrates and Increases Opportunities for Young Developers
has marked the first graduation of students from its Developer Academy in Jakarta, celebrating their accomplishments and creativity in a ceremony attended by Apple's Lisa Jackson and Indonesia's Minister of Industry, Airlangga Hartarto.
"I'm always inspired to see students using our technology to address challenges they see in the world around them," said Jackson. "The students in our Developer Academy in Jakarta are demonstrating the critical skills and strong ideas needed to thrive in the growing app economy. I'm proud to extend my heartfelt congratulations to all of today's graduates."
This year Apple is growing its Developer Academies in Indonesia with the opening of a second Academy in Surabaya while the Jakarta Academy has expanded from 75 to 200 students.
Today the App Store is available in 155 countries, which has created a new industry of jobs and opportunities. Since its launch in 2008, Apple has paid out over $120 billion to developers around the world, making the App Store the most vibrant software marketplace in the world.
Press Contacts
Alex Waldron,Apple,awaldron@apple.com,+61-2-89878670
Media Helpline,media.help@apple.com,(408) 974-2042

Apple releases 13th annual Supplier Responsibility Progress Report

Apple releases 13th annual Supplier Responsibility Progress Report
Milestones Achieved in Environmental Protection, Education Initiatives Expanded
Cupertino, California - Apple today released its 13th annual Supplier Responsibility Progress Report detailing how the company is expanding educational opportunities and protecting the planet's resources. As of 2018, 17.3 million supplier employees have been trained on workplace rights, and 3.6 million have received advanced education and skills training. All final assembly sites for iPhone, iPad, Mac, Apple Watch, AirPods and HomePod are now certified Zero Waste to Landfill, while conserving billions of gallons of water and reducing greenhouse gas emissions.
"In everything we do, people come first," said Jeff Williams, Apple's chief operating officer. "We are constantly raising the bar for ourselves and our suppliers because we are committed to the people who make our products possible as well as the planet we all share. This year, we're proud to give more people an opportunity to advance their education. Working alongside our suppliers, we're challenging ourselves to find new ways to keep our planet healthy for future generations. Our goal has always been not just to drive progress in our supply chain, but to drive meaningful change across the industry."
In 2018, Apple built on its existing educational and career-building programs for supplier employees by adding courses that include App Development with Swift. The program's first participants created more than 40 apps, ranging from workplace tools to games. Last year, more than 1,500 employees at Apple suppliers earned a college degree, adding to the thousands who have taken advantage of education programming, which expands every year. Additionally, Apple has worked with its suppliers to create health training programs that have reached more than 250,000 people globally, and include courses on nutrition and maternal health.
has also strengthened its efforts to help its supply chain conserve resources, expand the adoption of safer chemicals and reduce pollution. In prioritizing Zero Waste to Landfill, Apple suppliers have diverted 1 million tons of garbage in three years. Apple's clean water program expanded to 116 suppliers, resulting in 7.6 billion gallons of water saved in 2018 - one gallon for every person on the planet. The company also worked with suppliers to reduce greenhouse gas emissions by more than 466,000 annualized metric tons, which is equivalent to taking 100,000 cars off the road for one year.
Every year, Apple demands its suppliers meet higher standards for safe and respectful workplaces. Companies are assessed according to Apple's Supplier Code of Conduct, which includes more than 500 criteria, and Apple works with suppliers on the ground to achieve improvements where needed. In 2018, the company increased support for new mothers - leading the industry in requiring suppliers to provide nursing rooms on site. To make sure suppliers were meeting this and other standards, Apple conducted 770 assessments of facilities in more than 30 countries in 2018, covering 93 percent of the company's supplier spend.
Learn more about Apple's progress in the new Supplier Responsibility Progress Report .
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
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Lori Lodes,Apple,llodes@apple.com,(202) 368-6584
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Siri Shortcuts boost health and fitness routines

Siri Shortcuts boost health and fitness routines
Snoww, Qardio, HomeCourt and Dexcom Now Feature Siri Shortcuts
Starting and maintaining health and fitness routines gets even easier as more apps offer Siri Shortcuts, joining the thousands that have integrated shortcuts since their introduction with iOS 12.
Using powerful on-device intelligence, Siri Shortcuts help people get things done faster across iPhone, iPad, Apple Watch, HomePod, AirPods and CarPlay, allowing them to easily access and use their favorite apps with just a tap or by asking Siri.
Track Performance and Enhance Training
New Siri Shortcuts provide performance stats in real time and help make training easier. Skiers hitting the slopes this season can use Siri Shortcuts on the Snoww app to start a run (just say, "Hey Siri, let's ski!") and get information about the speed, elevation drops and distance traveled by simply raising their wrist to trigger Siri on Apple Watch ("Hey Siri, how was my run?").
In HomeCourt's latest update, users can ask Siri to start a dribble workout on iPad or iPhone. And with the Nike Run Club app, runners can use Siri to start a run and get proactive suggestions based on running habits.
Monitor Vitals
Third-party health devices are integrating Siri Shortcuts into their apps for easier data retrieval and control, whether at home or on the go.
The QardioArm smart blood pressure monitor now lets users ask Siri to remotely check in on family members. For example, people who care for an aging parent can ask, "Hey Siri, what's mom's blood pressure?" and get that information wherever they are, right on their iPhone or Apple Watch.
With the Dexcom Continuous Glucose Monitoring System, people with diabetes can better track and manage blood glucose levels by simply asking Siri, "What's my glucose level?"
Build Healthy Habits
Whether watching your diet, getting enough sleep, breaking a bad habit or remembering to take medications and vitamins, Siri Shortcuts help keep track while on the go with any Apple device. With apps like Streaks, WaterMinder and Yazio, users can track daily habits and see how long they can keep them going by asking Siri to log almost any type of activity, such as hydration, exercise, flossing, sugar and caffeine intake, even walking the dog.
With AutoSleep, Siri Shortcuts track sleep quality with Apple Watch or iPhone, providing information when asked about hours slept, quality of sleep, deep sleep, updates on reaching a sleep goal, latest bedtime and more.
Personalize Routines With the Shortcuts App
For those who want to go further in customizing a full fitness routine using Siri, the Shortcuts app allows users to build their own multi-step shortcuts that include actions from multiple apps to create powerful automations. For example, users can create a shortcut telling Siri, "Heading to the gym." Upon arrival, start the workout with an app like Nike Run Club, cue a workout playlist and enable Do Not Disturb until leaving the gym. A how-to for using the Shortcuts app can be found at support.apple.com/guide/shortcuts .
Based on how customers use their devices, Siri will suggest simple, useful shortcuts right when needed on the Lock screen or in Search. Additionally, users can look for the "Add to Siri" button in the apps they use, or go to Settings > Siri & Search > All Shortcuts to see which apps offer shortcuts and to set a personal phrase to run them with.
Press Contacts
Cat Franklin,Apple,cfranklin3@apple.com,(669) 276-1209
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple honors female coders and creators for International Women's Day

Apple honors female coders and creators for International Women's Day
Partnership with Girls Who Code and Exclusive Today at Apple Series Aim to Develop the Next Generation of Female Leaders
is celebrating International Women's Day throughout March by highlighting the stories and work of female developers, musicians, artists, photographers and entrepreneurs. Apple is also building on its commitment to education with a new partnership with Girls Who Code to expand learning opportunities for young women.
As part of its community education initiative, Apple is partnering with Girls Who Code to support new coding opportunities for girls and young women in the US. Using the Everyone Can Code Curriculum, 90,000 girls and Girls Who Code Club facilitators in all 50 states can learn to use Swift, Apple's easy to learn programming language that hundreds of thousands of apps are built with. Swift training will also be provided for club leaders to help expand the number and reach of coding clubs. Apple supports educational opportunities for students of all ages and backgrounds, and advocates for girls' right to access the same learning opportunities as their male counterparts through its Developer Academies, Everyone Can Code curriculum and work with the Malala Fund and National Center for Women and Information Technology.
"Women have earned the opportunity to have our ideas shape the future," said Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives. "We're excited to support Girls Who Code as they empower girls to be the developers and tech innovators of tomorrow."
In select Apple stores around the world, visitors can attend over 60 sessions in the "Made By Women" series, led by artists, musicians, photographers, app developers, scientists and entrepreneurs designed to inspire the next generation in hands-on sessions to unlock creativity and take their passions to the next level.
Sessions include an App Lab at Apple Causeway Bay with Hillary Yip, a 14-year-old founder and CEO of a language exchange platform, who will lead a session on developing and pitching ideas to build the ideal social platform. Visitors can also attend an Art Lab at Apple Michigan Avenue with Emily Grasile, the Chicago Field Museum's chief curiosity correspondent, who will teach participants to incorporate small specimens from the Field Museum's collection into vast landscapes using the Procreate app on iPad Pro and Apple Pencil.
Sessions with creators will be held in select stores in  Singapore , Kyoto, Hong Kong,  London Milan Paris Dubai San Francisco Chicago New York  and  Los Angeles .

In March, the App Store will celebrate the creative women at the forefront of apps and games. Every App of the Day featured in the US will highlight an app founded, developed or led by a woman, including Bumble, TheSkimm and Stitch Fix. Every Friday during the month of March, go behind the scenes on the App Store Today tab with women like Lisy Kane, a game producer and co-founder of the startup Girl Geek Academy, which aims to bring more women into gaming and tech. On International Women's Day, App Store customers will also be treated to special collections highlighting games featuring Marvel's iconic female superhero, Captain Marvel.
Throughout the month, Apple Music will be featuring some of the most visionary women in music with highly curated playlists and editorial packages, and Beats 1 will host a 24-hour takeover with shows programmed to highlight inspiring women.
Customers can also explore iTunes for curated selections of movies and TV series featuring dynamic female characters, check out Apple Podcasts to listen to shows created by inspiring women and visit Apple Books to find books that elevate the stories and experiences of women.
Watch users across the world can also earn an exclusive Activity Award and stickers for Messages when they complete a walk, run or wheelchair workout of a mile (1.6km) or more on March 8. 1
1 In order to see the Activity challenge, users must update their iPhone to iOS 12.1.3 and Apple Watch to watchOS 5.1.3.
Press Contacts
Keri Fulton,Apple,keri fulton@apple.com,(240) 595-2691
Ashley Rivera,Apple,ashley
rivera@apple.com,(408) 862-1381
Media Helpline,media.help@apple.com,(408) 974-2042

Huntington Beach educators mold musicians of tomorrow

Huntington Beach educators mold musicians of tomorrow
This feature is the first in a series spotlighting teachers and students using innovative technology in the classroom.
The auditorium is buzzing with the sound of eager teenagers. At the Huntington Beach Academy for the Performing Arts (APA), production is in full swing on the school's annual student-curated show: "Playlist."
This year, 13 vocal students have prepared their own original songs, alongside 24 covers of some of today's pop music hits.
Cailey Collado, a senior in the Music, Media and Entertainment Technology (MMET) program, takes the stage to run through her original song: "Bleed Red." As her voice booms over the mic, three stage screens weave a live feed of Collado's performance and a student-produced music video.
"Love's not dead. Get it through your head, get it through your head, that we all bleed red," she sings.
It's clear these are not just students; they are true musicians.
MMET is the brainchild of Apple Distinguished Educator (ADE) alum Jamie Knight (MMET's first director) and ADE Michael Simmons, along with Huntington Beach APA. The program is incorporated into nine of APA's available theater and music majors, giving students hands-on training in fields including theater tech, audio recording and video production (using Logic Pro X and Final Cut Pro X, respectively).
In the school's auditorium, students use a Yamaha CL5 digital mixer, and have even rigged it to be portable, monitoring and controlling sound levels around the theater on an iPad Pro. The school also houses a recording studio with a guitar room across the hall, and several other collaborative music creation spaces the students are encouraged to use whenever they feel inspired.
Back in 2004, Knight started teaching a class on music technology and recording at APA, but there was no technology. His small class of 25 students was performing Cheap Trick and other rock 'n' roll songs at a few restaurants, and even the Apple Store at Fashion Island in Newport Beach. Fifteen years later, the program has grown to include 152 students majoring in MMET Popular Music and MMET Media, who are writing their own music, arranging songs with Simmons and performing live in three major shows a year: a Beatles show, "Playlist" and "Retrofest." "Playlist" is now in its seventh year.
"It was imperative to let the students create a show that they wanted," says Knight. "We have all the student leaders break the kids into groups of like five or six kids and the simple instruction is pick 10 songs that you would die to perform live, that are new. Then the student producers narrow those songs down, and the kids that like to write songs audition for the staff."
What began as a music club singing rock covers is now a hands-on music education curriculum designed to teach students visual and performing arts, as well as the technical skills needed to succeed in the music industry.
"I would record all the parts on my iMac, in Logic Pro X and GarageBand, and I'd record them all, isolate them and I would teach it to my peers."
"We don't just focus on the technology," Knight says. "It's that performing arts experience that gives them leadership skills, confidence, team work, all of those soft skills that businesses want. You have to perform to get that, and then when you marry that with the technology and you give the kids the ability to have a real recording studio to work with, they're going to be the next Steven Spielberg, or the next Paul McCartney."
Knight and Nicole Kubis, MMET's vocal director and a 2009 graduate from the program, have met with other educators to make the case for learning both the arts and the science in music education. "Apple products are equipped with the tools to [teach] that," Kubis says. "They come with GarageBand, they come with iMovie ... Now more than ever, kids are diving into that, which is great. You can't be a one-trick pony in this world anymore."
Kubis recalls her junior year at APA, when Knight asked her to dissect all the vocals on "Pet Sounds," the complex Beach Boys album, and teach it to her peers.
"I had 13 juniors and seniors, myself included, and we sat in a portable four hours a day and just woodshedded these vocals," Kubis says. "I would record all the parts on my iMac, in Logic Pro X and GarageBand, and I'd record them all, isolate them and I would teach it to my peers."
Knight credits Kubis with pioneering this learning format, sharing audio files with students so they could - literally - walk around campus with their phones held to their ear to learn their parts. No sheet music, just iPhone. "It's my life. Everything I do is on this phone," Kubis says.
Today Kubis's students are owning the stage like seasoned performers. Cailey Collado is grateful for the confidence Kubis taught her. Collado and seven other students organized an a cappella to open the show, an accomplishment she is sure wouldn't have been possible four years ago. "Nicole's got me so comfortable with harmonies now that I can write them on my own," she says.
Olivia Ooms, a junior at APA majoring in MMET Popular Music, came in as a vocalist and guitarist and is now traveling back and forth to Nashville recording her own songs as a country music artist. (She's even opened for Lady Antebellum with her band, Olivia Ooms and The Resistors.)
Curtain time is 7:30 p.m. at the Huntington Beach Union High School District Auditorium and Bell Tower.
The show goes off (almost) without a hitch, but the students power through their songs much like any pro. Drums, horns and backup singers line the stage while vocal majors (who all have a lead) move the crowd with their own songs and contemporary favorites by the likes of Jorja Smith and Leon Bridges. Backstage, a student crew queues up each performance with live and pre-recorded video, powered through one iMac.
Fearless - that's one way to describe the students, who are now prepared for life after high school.
"I don't know if it's so much that the kids need to prepare for anything," says Addison Love, MMET's instrumental director and a 2014 grad. "The world needs to prepare for these kids."
Press Contacts
Andy Bowman,Apple,abowman@apple.com ,(408) 783-0619
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple highlights best photos shot on iPhone around the world

Apple highlights best photos shot on iPhone around the world
iPhone photographers around the world shared their best photos for the Shot on iPhone Challenge , capturing remarkable moments with the world's most popular camera. The 10 selected winners will be featured on billboards in select cities, in Apple retail stores and online. The winning shots came from a range of models, from iPhone X S Max to iPhone 7, showcasing the quality of cameras across the line.
The top 10 winners came from countries including Singapore, Germany, Belarus, Israel and the US, highlighting the global community of iPhone photographers that participated. These photos capture colorful city scenery, curious animals, creative reflections, the beauty of the ordinary and more.
Our international panel of judges - Pete Souza, Austin Mann, Annet de Graaf, Luísa Dörr, Chen Man, Phil Schiller, Kaiann Drance, Brooks Kraft, Sebastien Marineau-Mes, Jon McCormack and Arem Duplessis - gave some insight on why they loved these shots.
Shot on iPhone Challenge - The Winners
Alex Jiang (US), iPhone X S Max

Chen Man says: "This is a photo filled with lovely color and sense of story in the composition. Zooming in, you can see details of each family and their unique touch. The basketball hoop is placed right in the middle of the photo, adding more stories behind the image."

Annet de Graaf says: "The narrative in architecture. There is actually life behind the surface of an average apartment building in an unknown city. Vivid colors and a perfect composition with the basketball board right in the middle! Great eye."
Blake Marvin (US), iPhone X S Max

Austin Mann says: "This image took a lot of patience and great timing ... with the iPhone's zero shutter lag and Smart HDR, we're able to see both the raccoon's eyes and the deep shadows inside the log ... something that would have previously been nearly impossible with natural light."

Phil Schiller says: "The stolen glance between this raccoon/thief and photographer is priceless, we can imagine that it is saying 'if you back away slowly no one has to get hurt.' A nice use of black and white, the focus on the raccoon and the inside of the hollow log provides an organic movement frozen in time."
Darren Soh (Singapore), iPhone X S Max

Phil Schiller says: "A reflection that looks like a painting, two worlds have collided. You are compelled to think about where and how this photo was taken, the bird flying in the corner provides the single sign of life in an otherwise surreal composition."

Chen Man says: "Distortion and reflection at a strange angle - this photo creates a fantastic feeling."
Nikita Yarosh (Belarus), iPhone 7

Austin Mann says: "I love how accessible this image is: You don't have to travel to Iceland to capture something beautiful, it's right under your nose. The way the lines intersect, the vibrant color, the sense of old and new ... this is just a great image."

Luísa Dörr says: "I like the simplicity of this image, the composition, light, details, everything looks good. Then you see one small line that looks wrong and makes me think what happened, where is this place, who was there. For me a good image is not only one that is strong or beautiful, but makes you think about it - and keep thinking."
Dina Alfasi (Israel), iPhone X

Sebastien Marineau-Mes says: "Love how the heart shaped water puddle frames the subject, capturing a glimpse of the world as the subject hurriedly walks past."

Brooks Kraft says: "A unique perspective and a new take on the popular subject of shooting reflections. I like that the subject is evident, but you are not really sure how the photo was taken. The puddle is the shape of a heart, with nice symmetry of the subject. The depth of field that iPhone has in regular mode made this image possible, a DSLR would have had a difficult time keeping everything in focus."
Elizabeth Scarrott (US), iPhone 8 Plus

Brooks Kraft says: "A portrait that captures the wonderment of childhood in a beautiful setting. Great composition that shows both the personality of the child and the experience in the surroundings."

Pete Souza says: "Nice portrait and use of background to provide context. The placement of the child's face is in an optimal place - lining her up so the background directly behind her is clean and not distracting. The setting is a familiar - I've probably stood in this exact spot. But the picture is not like any I've seen from this location."
Andrew Griswold (US), iPhone X S

Jon McCormack says: "This image is very well thought through and executed. The background pattern holds the image together and the repeated smaller versions of that pattern in the water droplets create a lot of visual interest. The creative use of depth of field here is excellent." 

Sebastien Marineau-Mes says: "Very unique composition and color palette, playing to the strengths of iPhone X S . What I find most interesting is the background pattern, uniquely magnified and distorted in every one of the water droplets. I'm drawn to studying and trying to elucidate what that pattern is."
Bernard Antolin (US), iPhone X S Max

Kaiann Drance says: "Looks like a simple scene but a good choice of using black and white to elevate it with a different mood. Helps to bring out the dramatic contrast in the clouds and the surrounding landscape."
Lie Adi Darmawan (US), iPhone X S

Luísa Dörr says: "I feel like this landscape was treated like an old portrait. The texture of the mountains evokes an old wrinkled face. Portraits and landscapes are the oldest way of creative representation by humans. There's something about it that belongs to the realms of the subconscious mind, and this is mainly what appeals me of this picture; the part that I'm not able to explain."
Robert Glaser (Germany), iPhone 7

Kaiann Drance says: "Gorgeous dynamic range. There's detail throughout the photo in the meadow, trees, and clouds. Beautiful deep sky and pleasing color overall."
iPhone offers tools to help anyone take great photos with state-of-the-art cameras that offer advanced photography techniques. Innovations like Smart HDR create photos with more highlights and shadow detail, Depth Control allows users to adjust the depth of field both in real-time preview and post-capture, 1 and advanced depth segmentation in Portrait mode enables more sophisticated portraits with professional-level bokeh using the A12 Bionic chip and its next-generation Neural Engine.
1 Smart HDR and Depth Control are available on iPhone X S , iPhone X S Max, and iPhone X R .
Press Contacts
Andrew Kelly,Apple,andrewkelly@apple.com,(669) 283-1423
Media Helpline,media.help@apple.com,(408) 974-2042

Apple and Dream Corps build career opportunities for Oakland coders

Apple and Dream Corps build career opportunities for Oakland coders
As part of its Community Education Initiative, Apple will partner with Oakland-based non-profit organization Dream Corps to bring educational and workforce development opportunities to young adults with a goal of career placement in the tech sector.
The partnership will build on the success of Dream Corps' #YesWeCode Initiative, which aims "to help 100,000 young women and men from underrepresented backgrounds find success in the tech sector." #YesWeCode has graduated four coding cohorts and has over a 60 percent job placement rate.
"We are thrilled about launching this new initiative in Oakland," said Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives. "Our hope is that by bringing expertise, stakeholders and resources together, we'll be able to magnify the already impressive impact that Dream Corps is having in the Bay Area and across the nation and help a new generation of young people realize their potential."
"This partnership with Apple will help unlock the untapped genius and talent within those communities, which will allow a new generation to achieve their dreams."
will provide technology as well as professional support, curriculum guidance and advocacy to individuals in middle and high school, college and beyond. Participants will be exposed to a number of skills and tools to enhance career prospects, with an emphasis on coding with Swift. 
Vien Truong is the CEO of Dream Corps. She's the youngest of 11 children, born to an immigrant couple who migrated from Vietnam in the 1970s. She and her family have called Oakland home for decades. She joined Dream Corps in 2015 with the goal of expanding opportunities to young people in Oakland and beyond.
"I see Dream Corps as a peace corps for the American Dream," said Truong. "It's about making sure that we can help support people who lived or grew up in communities like mine. And this partnership with Apple will help unlock the untapped genius and talent within those communities, which will allow a new generation to achieve their dreams."
and Dream Corps' coding programming is set to launch later this year in the Bay Area. Dream Corps is working with the Mayor's Office and the City of Oakland to identify and assess potential locations for a dedicated space to support this program and other related workforce development and social entrepreneurship efforts.
Press Contacts
Rachel Wolf Tulley,Apple, rachel_tulley@apple.com , (408) 974-0078
Media Helpline,media.help@apple.com,(408) 974-2042

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