Apple Newsroom

iPad Pro is revolutionizing how archaeologists preserve the history of Pompeii

Archaeologists share how they use iPad Pro and Apple Pencil to capture data at the excavation site at Pompeii.

Apple Watch Ultra and next-generation AirPods Pro available in stores Friday

On September 23, the rugged and capable Apple Watch Ultra and the most advanced AirPods ever arrive at Apple Store locations around the world.

iPhone 14 lineup, Apple Watch Series 8, and new Apple Watch SE arrive worldwide

On Friday, September 16, the powerful iPhone 14 lineup, Apple Watch Series 8, and the all-new Apple Watch SE arrived at Apple stores around the world.

Apple's "Ted Lasso" wins back-to-back Emmy Awards for Outstanding Comedy Series

The beloved Apple TV+ hit series "Ted Lasso" joined the ranks of comedy legends with its 2nd win for Outstanding Comedy Series at the 74th Emmy Awards.

iOS 16 is available today

iOS 16 brings the biggest update ever to the Lock Screen, the ability to edit and collaborate in Messages, new tools in Mail, and more.

watchOS 9 is available today

Apple today launched watchOS 9, which brings new features and enhanced experiences to the world's leading wearable operating system.

How to order the all-new iPhone, Apple Watch, and AirPods Pro lineups

Starting today, customers can pre-order all models of the advanced iPhone 14 lineup on and on the Apple Store app.

Apple debuts iPhone 14 Pro and iPhone 14 Pro Max

Apple today announced iPhone 14 Pro and iPhone 14 Pro Max, the most advanced Pro lineup ever, featuring the Dynamic Island and the Always-On display.

Apple introduces iPhone 14 and iPhone 14 Plus

Apple today introduced iPhone 14 and iPhone 14 Plus in a sophisticated design with impressive camera upgrades and groundbreaking safety capabilities.

Apple announces the next generation of AirPods Pro

Delivering unrivaled audio quality, enhanced Active Noise Cancellation, and new features for even more convenience.

Apple reveals Apple Watch Series 8 and the new Apple Watch SE

Apple Watch Series 8 and the new Apple Watch SE feature groundbreaking new technology and performance, and important safety innovations.

Apple Fitness+ available to all iPhone users in 21 countries later this fall

Fitness+ will also introduce a new season of Time to Walk and Time to Run, the latest Artist Spotlight series, and a new trainer starting September 12.

Introducing Apple Watch Ultra

Apple today announced Apple Watch Ultra, which brings a new bold design and a wide range of features for endurance, exploration, and adventure.

Apple propels environmental business solutions forward with second Impact Accelerator class

Apple introduced its second Impact Accelerator class, 16 Black-, Latinx-, and Indigenous-owned businesses working on environmental solutions.

Apple celebrates America's parks

Celebrating 106 years of the US National Park Service, Apple today introduced more ways to learn about and support America's parks.

Apple expands Self Service Repair to Mac notebooks

Genuine Apple parts and tools can be purchased by US customers on August 23.

Shazam turns 20

Shazam - one of the most beloved and popular music discovery platforms in the world - turns 20 today.

For the second year, Apple Card and Goldman Sachs rank No. 1 in customer study

For the second year in a row, Apple Card and Goldman Sachs also ranked highest across all the surveyed categories in the Midsize Credit Card segment.

Seeing Chicago differently with iPhone and iPad

With support from Apple, The Lighthouse Chicago's Photography for All program teaches photography to teens who are legally blind or have low vision.

GarageBand drops new in-app Remix Sessions featuring Katy Perry and SEVENTEEN

GarageBand Remix Sessions enable anyone to express their inner DJ or producer using tracks from today's top artists.

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