Apple Newsroom

Important notice for batteries in certain MacBook Pro units

Important notice for batteries in certain MacBook Pro units
Voluntary Recall and Replacement Program
Cupertino, California - Apple today announced a voluntary recall of a limited number of older generation 15-inch MacBook Pro units which contain a battery that may overheat and pose a safety risk. The units were sold primarily between September 2015 and February 2017 and can be identified by their product serial number.
The recall does not affect any other 15-inch MacBook Pro units or other Mac notebooks.
Because customer safety is a top priority, Apple is asking customers to stop using affected 15-inch MacBook Pro units. Customers should visit apple.com/support/15-inch-macbook-pro-battery-recall for details on product eligibility and how to have a battery replaced, free of charge.
To confirm which model you have, choose About This Mac from the Apple menu () in the upper-left corner of your screen. If you have "MacBook Pro (Retina, 15-inch, Mid 2015)," enter your computer's serial number on the program page to see if it is eligible for a battery replacement.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts
Jennie Orphanopoulos,Apple, jennieo@apple.com,(408) 221-6621
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple partners with Best Buy for expanded repair service

Apple partners with Best Buy for expanded repair service
today announced the completion of a major expansion of its Apple authorized service network. With nearly 1,000 Best Buy stores across the US now providing expert service and repairs for Apple products, customers have even easier and more convenient access to safe and reliable repairs.
"At Apple, we're dedicated to providing the best customer service in the world," said Tara Bunch, Apple's vice president of AppleCare. "If a customer ever needs to repair their products, we want them to feel confident those repairs are done safely and correctly. We're always looking at how we can reliably expand our network of trained technicians and we're excited to partner with every Best Buy store so it's even easier for our customers to find an authorized repair location near them."
By expanding to every Best Buy store across the US, customers in cities including Yuma, Arizona; Sioux City, Iowa; Twin Falls, Idaho; Casper, Wyoming and Bismarck, North Dakota will have more convenient access to Apple repairs. Plus, Best Buy's Geek Squad has nearly 7,600 newly Apple-certified technicians ready to make same-day iPhone repairs or to service other Apple products.
"We love being there for our customers no matter what their Apple need is, from helping them choose the right device, to offering AppleCare protection and now helping fix their devices," said Best Buy's Trish Walker, president of Services. "We've always enjoyed a great partnership with Apple and we're thrilled that, together, we can better serve our customers."
-certified repairs at an Apple store or an authorized service provider are performed by trained experts who use genuine Apple parts. Every repair is backed by Apple.
In addition to Apple retail stores, there are over 1,800 third-party Apple authorized service providers in the US, all of which are using parts certified for safety, quality and reliability. This is three times as many locations as three years ago, meaning eight out of ten Apple customers will be within 20 minutes of an authorized service provider.
For more information, visit support.apple.com/repair .
Press Contacts
Lori Lodes,Apple,llodes@apple.com,(408) 974-1192
Keri Fulton,Apple,keri_fulton@apple.com,(240) 595-2691
Media Helpline,media.help@apple.com,(408) 974-2042

Apple Xinyi A13 opens in Taipei

Apple Xinyi A13 opens in Taipei
opened Apple Xinyi A13 in Taiwan today, welcoming thousands of customers in the bustling Xinyi district of Taipei.
Press Contacts
Nick Leahy,Apple, nleahy@apple.com, (408) 862-5012
Ashley Rivera,Apple,ashley_rivera@apple.com,(408) 862-1381
Media Helpline,media.help@apple.com,(408) 974-2042

Logic Pro X update taps the tremendous power of the new Mac Pro

Logic Pro X update taps the tremendous power of the new Mac Pro
Today Apple released a new version of Logic Pro X, its professional music production software, with performance updates for all users and optimizations that take advantage of the groundbreaking power of the all-new Mac Pro . Making full use of the Mac Pro hardware, Logic Pro X 10.4.5 will now support up to 56 processing threads, allowing pro music producers and film composers to work through incredibly demanding music projects with unprecedented ease.
Mac Pro together with Logic Pro X 10.4.5 allows pro musicians to do things never before possible in the production process. With the new Mac Pro, Logic can now run up to five times the number of real-time plug-ins compared to the previous generation Mac Pro. Logic Pro X 10.4.5 increases the available track and channel count for all users, now supporting up to 1,000 audio tracks and 1,000 software instrument tracks, providing four times the number of available tracks for the most complex productions. Additionally, Logic Pro X now supports 1,000 auxiliary channel strips, 1,000 external MIDI tracks and 12 sends per channel strip. Users can also expect improved responsiveness of the Mixer and Event List when working with large sessions, and projects with numerous Flex Time edits and tempo changes perform more efficiently than ever.
Pro musicians are already expressing their excitement for the Mac Pro with Logic Pro X, saying:
"Logic is my primary creative tool for composing music, playing a key role in creating the scores for 'Spider-Man: Into the Spider-Verse' and 'The Dark Crystal: Age of Resistance.' When you're working, time is incredibly valuable and you never want to lose the flow of new musical ideas. I'm really excited to see the increased performance of Logic Pro X 10.4.5 along with the power, expandability and configurability of the new Mac Pro - together they will help me work even faster and let me focus more on being creative." - Daniel Pemberton, composer for "Black Mirror," "Yesterday" and "Ocean's 8"
"Sometimes, a producer will subconsciously avoid exploring certain creative ideas because they think their hardware and software might hold them back. Logic Pro X 10.4.5 and the new Mac Pro are going to lift those limitations. In addition to the dramatically increased track count, there are a lot of little things in the new version of Logic that really add up. It's great seeing Apple's commitment to delivering these high performance tools for pros." - Stuart Price, producer and mixer for The Killers, Madonna, Coldplay and Seal
"Music producers use technology to help us produce our art, and we've been waiting a long time for a system without limitations or bottlenecks. I'm deeply impressed by the remarkable performance of the new Mac Pro and Logic Pro X. This is a genuine turning point, as the creative possibilities now seem endless." - Rich Costey, producer and mixer for Muse, Foster the People, Snow Patrol and Chvrches
"As someone who uses Logic for everything I create musically, I got a huge kick seeing all the performance tweaks coming in Logic Pro X 10.4.5. And the expandability of the new Mac Pro will give it longevity and a home in my studio for a long time to come. It's clear that Apple is committed to the pro community, and I love that they are really listening and paying attention to our needs." - Oak Felder, producer for Demi Lovato, Drake, Alicia Keys and Rihanna
Additional new features in Logic Pro X 10.4.5, include:
  • The loop browser can filter by loop type and allows drag and drop of multiple loops into your project simultaneously.

  • The redesigned DeEsser 2 plug-in provides more options to reduce sibilance on audio tracks.

  • MIDI beat clocks can be sent to individual ports, each with unique settings like timing offset and plug-in delay compensation.

Availability
Pro X 10.4.5 is available today as a free update for all existing users, and is available on the Mac App Store for $199.99 (US) for new customers. For more information, visit  apple.com/logic-pro .
Press Contacts
Starlayne Meza,Apple, starlayne_meza@apple.com ,(408) 974-3391
Bill Evans,Apple,bevans@apple.com,(408) 974-0610
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple Xinyi A13 opens Saturday in Taipei

Apple Xinyi A13 opens Saturday in Taipei
Xinyi A13 will open Saturday in Taipei's bustling Xinyi district. At Apple's latest store in Taiwan, customers can explore Apple's full line of products, take their creativity further and get technical advice and support.
For the first time, Apple will host artist-led Today at Apple sessions in Taiwan featuring world-class creators, including local artists based in Taiwan. Programming kicks off with a six-week Stage for Creativity series starting opening day, with a performance from singer Eve Ai.
Every day, free Today at Apple sessions are offered on art and design, photography, video, music, coding, app development and more. The hands-on group sessions inspire learning and encourage connection between participants looking to take their skills to the next level.
New to Taiwan, customers can get personalized technical support on their devices in the Genius Grove, working side-by-side in the store with Geniuses under the comfortable canopy of trees.
Over half of the 155 team members at Apple Xinyi A13 come from stores across the region and collectively speak more than 10 languages. Creative Pros, the liberal arts equivalent to Apple's technical Geniuses, are experts in one or more areas of the arts and ready to pass along their knowledge to Apple users of all levels.

Xinyi A13 opens Saturday at 10 a.m. Nearly 4 million people have visited the Apple Store in Taiwan since Apple Taipei 101 opened almost two years ago.
To sign up for Today at Apple sessions, visit apple.com/tw/today and the Stage for Creativity page.
Press Contacts
Nick Leahy,Apple, nleahy@apple.com, (408) 862-5012
Ashley Rivera,Apple,ashley_rivera@apple.com,(408) 862-1381
Media Helpline,media.help@apple.com,(408) 974-2042

When words aren't enough, teachers find a common language with iPad

When words aren't enough, teachers find a common language with iPad
A single voice calls out "Sabah-ul-khair" and an eager chorus returns the greeting.
At the beginning of each language class at Wilhelm Ferdinand Schussler Day School in Dusseldorf, Germany, teacher Nick Kyriakidis asks a different student to say "good morning" in his or her native language. On this morning, as is the case most often now, that language is Arabic.
The diversity of this classroom is a reflection of the changing face of Germany and Europe. Over the last five years, the region has seen the largest influx of immigrants and refugees since World War II. Many have fled violence and war in the Middle East, which presents a unique set of challenges to educators, who are not only contending with different languages, but entirely different alphabets. In some cases, new arrivals have never stepped foot in a classroom before.
For Kyriakidis, 47, and his colleague Sinaan El Haq Hadjeri, 31, who alternate teaching the class on different days, one of the most powerful tools they have to bridge that language divide is iPad.
"Kids withdraw when they're afraid of [making] mistakes," says Kyriakidis. "If we try to reduce this fear, it's much easier for them to work with us because they don't have anything to lose."
"With iPad ... it's different than when they write something [on paper] and I come in with my red pen and say 'that's wrong,'" says Hadjeri. "[With iPad] they learn for themselves."
Of the school's approximately 325 students who come from 39 different countries, about 20 percent are "Deutsch als Zweitsprache" (DAZ), which translates to "German as a Second Language." Of the seven students in class today, four are from Syria, and the other three are from Afghanistan, Iraq and Kenya.
Since the school began the 1:1 iPad program, where every student has access to their own iPad, 100 percent of participants have graduated, an increase of more than 20 percent. And nowhere is the difference more transformative than with the DAZ students.
That includes Medina Ibrahim, 13, and her brother Mohammed, 16, who came to Germany with their parents and two younger siblings. Their journey from Aleppo, Syria, took them through Turkey before the family settled in Dusseldorf.
Medina says that when they arrived they were very lonely because they couldn't speak a word of German and had trouble making friends.
Over the course of the last year, Medina, her brother and the other students in this class have worked with their iPads daily, including using a number of lessons that Kyriakidis created with Keynote. Today, Medina assembles a sentence into the correct word order, and uses Voice Record to say it in German into her iPad. It gives her and the other students the opportunity to sound out foreign words by themselves, without fear of embarrassment, and to work at their own pace.
Schools all across Europe are finding new ways to use Apple technology to help teachers and students connect and communicate.
"I want to be someone who loved them, taught them and inspired them. Someone who helped them arrive."
At College Daniel Argote in Pau, France, students are sent home with a video lesson recorded by their teacher on their iPad, and the next day work through their "homework" in class. This way, students whose parents aren't fluent in French are able to extend their learning both inside and outside the classroom.
At Stenkulaskolan School in Malmo, Sweden, where 98 percent of students speak Swedish as a second language, teachers have seen an 80 percent jump in math grades since they started sending home similar instructional videos, recorded by a teacher in Swedish.
And at St. Cyres School in Penarth, Wales, the 2018 senior class of English as an Additional Language students working with iPad increased their grades by an average of 3.8 points during the year - outperforming their peers who speak English or Welsh as their native language for the third year in a row.
In May, Apple announced that Malala Fund was joining its partnership with vocational school Simplon to teach the coding language of Swift to underserved groups in France, with a new focus on refugee and displaced young women. Apple's Everyone Can Code curriculum will help them gain the practical skills needed for a career in software development. Apple will provide funding for teacher recruitment and training, as well as devices including iPad.
Kyriakidis and Hadjeri say they wish they had access to today's technology and support when they were young. As children, both men came to Germany unable to speak the language, and know what it's like to feel isolated in a new place. It's also one of the reasons why the students are fiercely connected to both teachers - a feeling that goes both ways.
"They're like my children," says Hadjeri, who on numerous occasions arrived at school to find a student absent, only to learn the family had been deported. "I want to be someone who loved them, taught them and inspired them. Someone who helped them arrive - that's what I always wanted but never had. Someone who tells you ... don't be discouraged, you'll get there."
Over the course of the last year, Medina and Mohammed have progressed so much that this will be their last semester of DAZ classes with Kyriakidis and Hadjeri. Medina recently gave a presentation on Napoleon to her history class, created in Keynote and delivered completely in German. She hopes to one day be an engineer, and her brother, a pharmacist.
Through a translator, Medina says that she was happy back in Syria, but now here in Germany, she isn't just happy, she is safe.
This feature continues a series spotlighting teachers and students using innovative technology in the classroom.
Press Contacts
Andy Bowman,Apple,abowman@apple.com ,(408) 783-0619
Natali Jaconelli,Apple,natali_j@apple.com,+44 797 6923459
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple Design Awards celebrate best in class design for apps and games

Apple Design Awards celebrate best-in-class design for apps and games
yesterday hosted the Apple Design Awards and recognized nine iOS developers for outstanding artistry, technical achievement, user interface and application design. The developers represent companies large and small, located all over the world including Australia, Austria, England, France, Italy, Lithuania and the US. The winning apps represent a wide range of categories spanning photo editing, drawing, medical imaging, sports and games. Each one offers a unique approach to user interface design, sound design, graphics, controls or gameplay and take advantage of breakthrough Apple technologies such as haptics, Metal or Core ML.
"iOS developers keep raising the bar. This year, we are especially proud to see so many apps and games putting health, fitness, creativity and exciting gameplay at the center of their app experience," said Ron Okamoto, Apple's vice president of Worldwide Developer Relations. "We congratulate all the Apple Design Award winners on their incredible creativity and ingenuity."
The nine winning apps follow a tradition of delivering groundbreaking user experiences within emerging and mature categories. Past Apple Design Award winners have transformed the way people experience the world through their Apple devices. Design excellence has helped revolutionize apps such as speech translation (iTranslate Converse), illustration (Procreate), anatomical learning (Complete Anatomy) and interactive entertainment ("Florence" and "Alto's Odyssey").
To learn more about and download the apps and games, visit the  App Store .
Watch the Apple Design Awards ceremony  here .
Press Contacts
Stephanie Saffer,Apple, ssaffer@apple.com ,(408) 974-5160
Tammy Levine,Apple,tammy_levine@apple.com,(408) 862-8600
Media Helpline,media.help@apple.com,(408) 974-2042

Highlights from WWDC 2019

Highlights from WWDC 2019
Press Contact
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple unveils groundbreaking new technologies for app development

Apple unveils groundbreaking new technologies for app development
Breakthrough SwiftUI Framework, ARKit 3 and New Xcode Tools Make Developing Powerful Apps Easier and Faster Than Ever
San Jose, California - Apple today unveiled several innovative technologies that make it dramatically easier and faster for developers to create powerful new apps. SwiftUI is a revolutionary development framework that makes building powerful user interfaces easier than ever before. ARKit 3 , RealityKit and Reality Composer are advanced tools designed to make it even easier for developers to create compelling AR experiences for consumer and business apps. New tools and APIs greatly simplify the process of bringing iPad apps to Mac . And updates to Core ML and Create ML allow for more powerful and streamlined on-device machine learning apps.
"The new app development technologies unveiled today make app development faster, easier and more fun for developers, and represent the future of app creation across all Apple platforms," said Craig Federighi, Apple's senior vice president of Software Engineering. "SwiftUI truly transforms user interface creation by automating large portions of the process and providing real-time previews of how UI code looks and behaves in-app. We think developers are going to love it."
SwiftUI
The vision for Swift has always been about making development faster, easier and more interactive, and a modern UI framework is a huge part of that vision. SwiftUI provides an extremely powerful and intuitive new user interface framework for building sophisticated app UIs. Using simple, easy-to-understand declarative code, developers can create stunning, full-featured user interfaces complete with smooth animations. SwiftUI saves developers time by providing a huge amount of automatic functionality including interface layout, Dark Mode, Accessibility, right-to-left language support and internationalization. SwiftUI apps run natively and are lightning fast. And because SwiftUI is the same API built into iOS, iPadOS, macOS, watchOS and tvOS, developers can more quickly and easily build rich, native apps across all Apple platforms.
Xcode 11 Brings SwiftUI to Life
A new graphical UI design tool built into Xcode 11 makes it easy for UI designers to quickly assemble a user interface with SwiftUI - without having to write any code. Swift code is automatically generated and when this code is modified, the changes to the UI instantly appear in the visual design tool. Now developers can see automatic, real-time previews of how the UI will look and behave as they assemble, test and refine their code. The ability to fluidly move between graphical design and writing code makes UI development more fun and efficient and makes it possible for software developers and UI designers to collaborate more closely. Previews can run directly on connected Apple devices, including iPhone, iPad, iPod touch, Apple Watch and Apple TV, allowing developers to see how an app responds to Multi-Touch, or works with the camera and on-board sensors - live, as the interface is being built.
Augmented Reality
ARKit 3 puts people at the center of AR. With Motion Capture, developers can integrate people's movement into their app, and with People Occlusion, AR content will show up naturally in front of or behind people to enable more immersive AR experiences and fun green screen-like applications. ARKit 3 also enables the front camera to track up to three faces, as well as simultaneous front and back camera support. It also enables collaborative sessions, which make it even faster to jump into a shared AR experience.
RealityKit was built from the ground up for AR. It features a photorealistic rendering, as well as incredible environment mapping and support for camera effects like noise and motion blur, making virtual content nearly indistinguishable from reality. RealityKit also features incredible animation, physics and spatial audio, and developers can harness the capabilities of RealityKit with the new RealityKit Swift API. Reality Composer, a powerful new app for iOS, iPadOS and Mac, lets developers easily prototype and produce AR experiences with no prior 3D experience. With a simple drag-and-drop interface and a library of high-quality 3D objects and animations, Reality Composer lets developers place, move and rotate AR objects to assemble an AR experience, which can be directly integrated into an app in Xcode or exported to AR Quick Look.
Easier to Bring iPad Apps to Mac
New tools and APIs make it easier than ever to bring iPad apps to Mac. With Xcode, developers can open an existing iPad project and simply check a single box to automatically add fundamental Mac and windowing features, and adapt platform-unique elements like touch controls to keyboard and mouse - providing a huge head start on building a native Mac version of their app. Mac and iPad apps share the same project and source code, so any changes made to the code translate to both the iPadOS and macOS versions of the app, saving developers valuable time and resources by allowing one team to work on both versions of their app. With both the Mac and iPad versions of their apps, users will also enjoy the unique capabilities of each platform, including the precision and speed when using their Mac's keyboard, mouse, trackpad and unique Mac features like Touch Bar.
Core ML and Create ML
Core ML 3 supports the acceleration of more types of advanced, real-time machine learning models. With over 100 model layers now supported with Core ML, apps can use state-of-the-art models to deliver experiences that deeply understand vision, natural language and speech like never before. And for the first time, developers can update machine learning models on-device using model personalization. This cutting-edge technique gives developers the opportunity to provide personalized features without compromising user privacy. With Create ML, a dedicated app for machine learning development, developers can build machine learning models without writing code. Multiple-model training with different datasets can be used with new types of models like object detection, activity and sound classification.
Watch
With the introduction of watchOS 6 and the App Store on Apple Watch, developers can now build and design apps for Apple Watch that can work completely independently, even without an iPhone.
Developers can also take advantage of the Apple Neural Engine on Apple Watch Series 4 using Core ML. Incorporating Core ML-trained models into their apps and on-device interpretation of inputs gives users access to more intelligent apps. A new streaming audio API means users can stream from their favorite third-party media apps with just their Apple Watch. An extended runtime API gives apps additional time to accomplish tasks on Apple Watch while the app is still in the foreground, even if the screen turns off, including access to allowed sensors that measure heart rate, location and motion.
Fast, Easy and Private Sign In Using Apple ID
Sign In with Apple makes it easy for users to sign in to apps and websites using their existing Apple ID. Instead of filling out forms, verifying email addresses or choosing passwords, users simply use their Apple ID to set up an account and start using an app right away, improving the user's time to engagement. All accounts are protected with two-factor authentication, making Sign In with Apple a great way for developers to improve the security of their app. It also includes a new anti-fraud feature to give developers confidence that the new users are real people and not bots or farmed accounts. A new privacy-focused email relay service eliminates the need for users to disclose their personal email address, but still allows them to receive important messages from the app developer. And since Apple does not track users' app activity or create a profile of app usage, information about the developer's business and their users remains with the developer.
Other Developer Features
  • PencilKit makes it easy for developers to add Apple Pencil support to their apps and includes the redesigned tool palette.

  • SiriKit adds support for third-party audio apps, including music, podcasts and audiobooks, so developers can now integrate Siri directly into their iOS, iPadOS and watchOS apps, giving users the ability to control their audio with a simple voice command.

  • MapKit now provides developers a number of new features such as vector overlays, point-of-interest filtering, camera zoom and pan limits, and support for Dark Mode.

  • In addition to language enhancements targeted at SwiftUI, Swift 5.1 adds Module Stability - the critical foundation for building binary-compatible frameworks in Swift.

  • Powerful new Metal Device families facilitate code sharing between multiple GPU types on all Apple platforms, while support for the iOS Simulator makes it simple to build Metal apps for iOS and iPadOS.

revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Alex Bender,Apple, alex_bender@apple.com,(408) 862-6559
Stephanie Saffer,Apple, ssaffer@apple.com ,(408) 974-5160
Media Helpline,media.help@apple.com,(408) 974-2042

Apple previews macOS Catalina

Apple previews macOS Catalina
Packed with All-New Features and Apps, plus Sidecar Expands Mac Workspace with iPad
San Jose, California - Apple today previewed macOS Catalina , the latest version of the world's most advanced desktop operating system, packed with cool new features, fresh new apps and powerful new technology for developers. With macOS Catalina, Apple is replacing iTunes with its popular entertainment apps - Apple Music, Apple Podcasts and the Apple TV app. The all-new Sidecar feature enables users to extend their Mac desktop by using their iPad as a second display or as a high-precision input device across creative Mac apps. New security features keep users better protected and Voice Control lets users control their Mac entirely with their voice.
"With macOS Catalina, we're bringing fresh new apps to the Mac, starting with new standalone versions of Apple Music, Apple Podcasts and the Apple TV app," said Craig Federighi, Apple's senior vice president of Software Engineering. "Users will appreciate how they can expand their workspace with Sidecar, enabling new ways of interacting with Mac apps using iPad and Apple Pencil. And with new developer technologies, users will see more great third-party apps arrive on the Mac this fall."
Music, Apple Podcasts and Apple TV Apps
macOS Catalina replaces iTunes with three all-new apps that greatly simplify and improve the way Mac users discover and enjoy their favorite music, TV shows, movies and podcasts.
The new Music app for Mac is lightning fast, fun and easy to use. Apple Music will help users discover great new music with over 50 million songs, playlists and music videos. And users will have access to their entire music library, whether they downloaded the songs, purchased them or ripped them from a CD. For those who like to own their music, the iTunes Music Store is just a click away.
The all-new Apple TV app brings together different ways to find and watch movies and TV shows into one powerful app. The Apple TV app features Apple TV channels, personalized recommendations and over 100,000 iTunes movies and TV shows to browse, buy or rent - so users can enjoy 4K HDR and Dolby Atmos-supported movies. 1 The Watch Now section features Up Next, where viewers can keep track of what they are currently watching and resume on any screen. This fall, Apple TV+, Apple's original video subscription service, will be available in the Apple TV app.
The popular Apple Podcasts app offers more than 700,000 shows in its catalog and the option to automatically be notified of new episodes as soon as they become available. The app also features new categories, curated collections by editors around the world and advanced search tools that can find episodes by host, guest or even discussion topic.
For users who sync their media to their devices using a cable, they can quickly and easily do so in the new entertainment apps. And when users connect a device to their Mac, it will immediately show up in the sidebar of Finder, enabling them to backup, update or restore their device.
Sidecar
With Sidecar, iPad can be used as an extended display for Mac and a high-precision drawing tablet across supported Mac apps. For users on the go, Sidecar makes it easy to bring an extended display with them so they can spread their work out over two displays wherever they happen to be. When paired with an Apple Pencil, they can use their iPad to draw, sketch or write in any Mac app that supports stylus input. Sidecar is a great tool for editing video with Final Cut Pro X, drawing with Adobe Illustrator or marking up iWork documents. And like all Continuity features, Sidecar can run on a wireless connection, so users can work with greater mobility.
Accessibility
believes technology is most powerful when it empowers everyone. With macOS Catalina, Apple is introducing new assistive technologies to help every user get the most out of their Mac. Voice Control is a transformative technology that enables users who can't operate traditional input devices to control their Mac entirely with their voice using on-device Siri speech recognition technology, which also ensures personal data is kept private. New labels and grids let users interact with virtually any app using comprehensive navigation tools, with audio processing happening on-device. Voice Control is now also available on iOS and iPadOS, so users can control their device entirely with their voice, even gestures like tapping, swiping and scrolling.
Security
With macOS Catalina, Gatekeeper now checks all apps for known security issues, while new data protections require all apps to get permission before accessing user documents. Approve with Apple Watch lets users approve many security prompts by simply tapping the side button on their Apple Watch. Now all Macs with the T2 Security Chip support Activation Lock to make them less attractive to thieves. And with the new Find My app, the location of a lost or stolen Mac can be securely and anonymously relayed back to its owner by other Apple devices, even when it is offline.
Screen Time
Screen Time on the Mac gives users insight into how they spend time in apps and on websites, and the tools to help decide how to spend their time. Screen Time is designed for the way people use their Mac, including a new "One more minute" feature that gives users more time to save their work or log out of a game. Users can schedule time away from their Mac and determine how much time they want to spend within apps, websites or categories of apps. With iCloud, users can sync Screen Time settings and combine their usage across iPhone, iPad and Mac privately through end-to-end encryption. And Family Sharing gives parents new tools to better manage their children's device usage, including the ability to choose who their children can communicate with and when.
More Great Apps for Mac
Also available with macOS Catalina are new APIs and tools for developers that make it incredibly easy to bring iPad apps over to the Mac. With over a million iPad apps available across a broad range of categories, from creative to entertainment and productivity to development, users will be able to interact with more popular apps right on their Mac's large and beautiful display. Beginning this fall, users can expect to see more of their favorite apps coming to the Mac, including Jira Cloud, Twitter and Asphalt 9.
Additional App Enhancements
  • Photos features a beautiful new browsing experience that intelligently showcases the user's best pictures.

  • Safari has an updated start page that uses Siri Suggestions to elevate frequently visited sites, bookmarks, iCloud tabs, Reading List selections and links sent in Messages.

  • Mail in macOS Catalina adds the ability to block email from a specified sender, mute an overly active thread and unsubscribe from commercial mailing lists.

  • Notes now has a brand new Gallery View, more powerful search tools and additional collaboration options.

  • Reminders has been redesigned with an all-new user interface that makes it easier to create, organize and track reminders.

Availability
The developer preview of macOS Catalina is available to Apple Developer Program members at developer.apple.com starting today, and a public beta program will be available to Mac users next month at beta.apple.com . macOS Catalina will be available this fall as a free software update for Macs introduced in mid-2012 or later. For more information, visit apple.com/macos/catalina-preview . Features are subject to change. Some features may not be available in all regions or languages.
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 4K HDR content can be streamed on all Macs introduced in 2018 or later with 4K resolution screens. Dolby Atmos is available on portable Macs introduced in 2018 or later.
Press Contacts
Alex Bender,Apple, alex bender@apple.com,(408) 862-6559
Starlayne Meza,Apple, starlayne
meza@apple.com ,(408) 974-3391
Media Helpline,media.help@apple.com,(408) 974-2042

Pro app developers react to the new Mac Pro and Pro Display XDR

Pro app developers react to the new Mac Pro and Pro Display XDR
Leading app developers for a variety of workflows, from video and photo editing to music production and advanced 3D content creation, have announced their support for the all-new Mac Pro and Pro Display XDR.
Adobe
"We're incredibly excited about the new Mac Pro, which represents a strong commitment from Apple towards creatives working in 3D. We've already started porting the Substance line of tools, as well as Dimension, to Apple's new graphic API Metal to fully take advantage of the immense power the new Mac Pro hardware offers and empower 3D creatives in unprecedented ways." - Sebastien Deguy, vice president of 3D and Immersive, Adobe
"Apple continues to innovate for video professionals. With the power offered by the new Mac Pro, editors will be able to work with 8K without the need for any proxy workflows in a future release of Premiere Pro." - Steven Warner, vice president of Digital Video and Audio, Adobe
"We can't wait to leverage Apple's new Pro Display XDR and to support its capabilities to the fullest in an upcoming release of Photoshop. For the first time, customers will be able to see and edit their Photoshop files in high dynamic range and their photos will come to life, revealing details not visible before." - Maria Yap, vice president of Digital Imaging, Adobe
OTOY
"OTOY is incredibly excited about the all-new Mac Pro and how it will empower our users. Octane X - the 10th anniversary edition of Octane - has been rewritten from the ground up in Metal for Mac Pro, and is the culmination of a long and deep collaboration with Apple's world-class engineering team. Mac Pro is like nothing we've seen before in a desktop system. Octane X will be leveraging this unprecedented performance to take interactive and production GPU rendering for film, TV, motion graphics and AR/VR to a whole new level. Octane X is truly a labor of love, and we can't wait to get it into the hands of our Mac customers later this year." -  Jules Urbach, CEO and founder, OTOY
Blackmagic Design
"DaVinci Resolve is the world's most advanced color correction and online editing software for high-end film and television work. It was the first professional software to adopt Metal and now, with the new Mac Pro and Afterburner, we're seeing full-quality 8K performance in real time with color correction and effects, something we could never dream of doing before. DaVinci Resolve running on the new Mac Pro is easily the fastest way to edit, grade and finish movies and TV shows." - Grant Petty, CEO, Blackmagic Design
Maxon
"Tapping into the amazing performance of the new Mac Pro, we're excited to develop Redshift for Metal, and we're working with Apple to bring an optimized version to the Mac Pro for the first time by the end of the year. We're also actively developing Metal support for Cinema 4D, which will provide our Mac users with accelerated workflows for the most complex content creation. The new Mac Pro graphics architecture is incredibly powerful and is the best system to run Cinema 4D." - David McGavran, CEO, Maxon
Avid
"Avid's Pro Tools team is blown away by the unprecedented processing power of the new Mac Pro, and thanks to its internal expansion capabilities, up to six Pro Tools HDX cards can be installed within the system - a first for Avid's flagship audio workstation. We're now able to deliver never-before-seen performance and capabilities for audio production in a single system and deliver a platform that professional users in music and post have been eagerly awaiting." - Francois Quereuil, director of Product Management, Avid
Unity
"We're so excited for Unity creators to tap into the incredible power of the all-new Mac Pro. Our powerful and accessible real-time technology, combined with Mac Pro's massive CPU power and Metal-enabled high-end graphics performance, along with the gorgeous new Pro Display XDR, will give creators everything they need to create the next smash-hit game, augmented reality experience or award-winning animated feature." - Ralph Hauwert, vice president of Platforms, Unity
Pixar
"We are thrilled to announce full Metal support in Hydra in an upcoming release of USD toward the end of the year. Together with this new release, the new Mac Pro will dramatically accelerate the most demanding 3D graphics workflows thanks to an excellent combination of memory, bandwidth and computational performance. This new machine clearly shows Apple is delivering on the needs of professionals at high-end production facilities like Pixar." - Guido Quaroni, vice president of Software Research and Development, Pixar
Autodesk
"Autodesk is fully embracing the all-new Mac Pro and we are already working on optimized updates to AutoCAD, Maya, Fusion and Flame. This level of innovation, combined with next-generation graphics APIs, such as Metal, bring extremely high graphics performance and visual fidelity to our Design, Manufacturing and Creation products and enable us to bring greater value to our customers." - Amy Bunszel, senior vice president, Autodesk Design and Creation Products
Red Digital Cinema
"Apple's new hardware will bring a mind-blowing level of performance to Metal-accelerated, proxy-free R3D workflows in Final Cut Pro X that editors truly have never seen before. We are very excited to bring a Metal-optimized version of R3D in September." - Jarred Land, president, Red Digital Cinema
Foundry
"With the all-new Mac Pro, Apple delivers incredible performance for media and entertainment professionals, and we can't wait to see what our customers create with the immense power and flexibility that Mac Pro brings to artists. HDR is quickly becoming the standard for capturing and delivering high quality content, and the Pro Display XDR will enable Nuke and Nuke Studio artists to work closer to the final image on their desktop, improving their speed and giving them the freedom to focus on the quality of their work. We look forward to updating our products to take advantage of what Mac Pro offers." - Jody Madden, chief product and customer officer, Foundry
Universal Audio
"The new Mac Pro is a breakthrough in recording and mixing performance. Thunderbolt 3 and the numerous PCIe slots for installing UAD plug-in co-processors pair perfectly with our Apollo X series of audio interfaces. Combined with the sheer processing power of the Mac Pro, our most demanding users will be able to track and mix the largest sessions effortlessly." - Bill Putnam Jr., CEO, Universal Audio
Cine Tracer
"Thanks to the unbelievable power of the new Mac Pro, users of Cine Tracer will be able to work in 4K and higher resolution in real time when visualizing their projects. And with twice as many lights to work with in the same scene, combined with Unreal Engine's real-time graphics technology, artists can now load scenes that were previously too large or graphically taxing." - Matt Workman, developer, Cine Tracer
Pixelmator
"The new Mac Pro is insanely fast - it's by far the fastest image editor we've ever experienced or seen. With the incredible Pro Display XDR, all-new photo editing workflows are now a reality. When editing RAW shots, users can choose to view extended dynamic detail in images, invisible on other displays, for a phenomenal viewing experience like we never imagined." - Simonas Bastys, lead developer, Pixelmator
Serif
"Affinity Photo users demand the highest levels of performance, and the new, insanely powerful Mac Pro, coupled with the new discrete, multi-GPU support in Photo 1.7 allows our users to work in real time on massive, deep-color projects. Thanks to our extensive Metal adoption, every stage of the editing process is accelerated. And as Photo scales linearly with multiple GPUs, users will see up to four-time performance gains over the iMac Pro and 20 times over typical PC hardware. It's the fastest system we've ever run on. Our Metal support also means incredible HDR support for the new Pro Display XDR." - Ashley Hewson, managing director, Serif
SideFX
"With the new Mac Pro's incredible compute performance and amazing graphics architecture, Houdini users will be able to work faster and more efficiently, unleashing a whole new level of creativity." - Cristin Barghiel, vice president of Product Development, SideFX
Epic Games
"Epic's Unreal Engine on the new Mac Pro takes advantage of its incredible graphics performance to deliver amazing visual quality, and will enable workflows that were never possible before on a Mac. We can't wait to see how the new Mac Pro enhances our customers' limitless creativity in cinematic production, visualization, games and more." - Kim Libreri, CTO, Epic Games
Press Contacts
Jennie Orphanopoulos,Apple, jennieo@apple.com,(408) 221-6621
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple unveils powerful, all-new Mac Pro and groundbreaking Pro Display XDR

Apple unveils powerful,
all-new Mac Pro and groundbreaking Pro Display XDR
San Jose, California - Apple today introduced the all-new Mac Pro , a completely redesigned, breakthrough workstation for pros who push the limits of what a Mac can do, and unveiled Pro Display XDR , the world's best pro display. Designed for maximum performance, expansion and configurability, the all-new Mac Pro features workstation-class Xeon processors up to 28 cores, a high-performance memory system with a massive 1.5TB capacity, eight PCIe expansion slots and a graphics architecture featuring the world's most powerful graphics card. It also introduces Apple Afterburner, a game-changing accelerator card that enables playback of three streams of 8K ProRes RAW video simultaneously.
Pro Display XDR features a massive 32-inch Retina 6K display with gorgeous P3 wide and 10-bit color, an extreme 1,600 nits of peak brightness, an incredible 1,000,000:1 contrast ratio and a superwide viewing angle, all at a breakthrough price point. Together, the new Mac Pro and Pro Display XDR are the most powerful tools Apple has ever put in the hands of pro customers and will change pro workflows forever.
"We designed Mac Pro for users who require a modular system with extreme performance, expansion and configurability. With its powerful Xeon processors, massive memory capacity, groundbreaking GPU architecture, PCIe expansion, Afterburner accelerator card and jaw-dropping design, the new Mac Pro is a monster that will enable pros to do their life's best work," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "Pro Display XDR is the world's best pro display and the perfect companion to the all-new Mac Pro. With Retina 6K resolution, gorgeous color, extreme brightness and contrast ratio, and a highly functional design, Pro Display XDR delivers the most comprehensive set of features ever offered on any display at this price point."
Tremendous Processor Power and Massive Bandwidth
Designed for customers who demand the ultimate in CPU performance - for workflows like production rendering, playing hundreds of virtual instruments or simulating an app on a dozen iOS devices at once - Mac Pro features powerful Xeon processors up to 28 cores, with 64 PCI Express lanes for tremendous performance and massive bandwidth. It also provides over 300W of power along with a state-of-the-art thermal architecture to allow the processor to run fully unconstrained all the time.
Enormous Memory Capacity and Expansion
For pros working with the largest projects, analyzing huge data sets or running multiple pro applications, Mac Pro provides enormous memory capacity to meet needs as they grow. Featuring a six-channel memory architecture and 12 physical DIMM slots, the new Mac Pro allows for a massive 1.5TB of memory, the most ever available in a Mac. And with eight PCI Express expansion slots, which is twice that of the previous-generation Mac Pro tower, pros can customize and expand their system in ways never before possible in a single workstation.
World's Most Powerful Graphics Architecture
For pros animating 3D film assets, compositing 8K scenes and building complex 3D environments, graphics performance is more important than ever. That is why Mac Pro features the world's most powerful graphics card and up to 56 teraflops of graphics performance in a single system. Its groundbreaking graphics expansion architecture, the Apple MPX Module, features Thunderbolt integration and over 500W of power, both firsts for any graphics card. And for super quiet operation, the MPX Module is cooled by the Mac Pro system thermals.
Mac Pro graphics options start with the Radeon Pro 580X. Mac Pro debuts the Radeon Pro Vega II, featuring up to 14 teraflops of compute performance and 32GB of memory with 1TB/s of memory bandwidth, the highest of any GPU. Mac Pro also introduces Radeon Pro Vega II Duo, which features two Vega II GPUs for an incredible 28 teraflops of graphics performance and 64GB of memory, making it the world's most powerful graphics card. Mac Pro can accommodate two MPX Modules so customers can use two Vega II Duos for a staggering 56 teraflops of graphics performance and 128GB of video memory.
Introducing Apple Afterburner, a Game-Changing Accelerator Card
The new Mac Pro debuts Afterburner, featuring a programmable ASIC capable of decoding up to 6.3 billion pixels per second. With Afterburner, video editors using high-quality cameras that require the conversion of native file formats into proxies for easy editing can now use native formats right from the camera and decode up to three streams of 8K ProRes RAW video and 12 streams of 4K ProRes RAW video in real time, 1 virtually eliminating proxy workflows.
Stunning Modular Enclosure with 360-Degree Access
The design of the new Mac Pro starts with a stainless-steel space frame with an aluminum housing that lifts off for 360-degree access to the entire system. The frame provides a foundation for modularity and flexibility, and incorporates smooth handles for easily moving Mac Pro around the studio. The housing also features a stunning lattice pattern to maximize airflow and quiet operation. For customers who want to rack mount their Mac Pro in edit bays or machine rooms, an optimized version for rack deployment will be available this fall.
Performance to Transform the Pro Workflow
With up to 28 core Xeon processors, 56 teraflops of graphics performance and the groundbreaking Afterburner card, the new Mac Pro delivers performance that will transform pro workflows. A number of pro app developers are seeing amazing results that have never been possible in a single workstation.
  • Blackmagic Design brings full CPU and multi-GPU accelerated 8K real-time editing, effects and color correction in ProRes 4444 for the first time on any system.

  • Avid can enable support for up to six HDX cards, resulting in more IO, increased voice count and two times the real-time DSP processing than any other system can achieve in Pro Tools.

  • Maxon's Cinema 4D is seeing 20 percent faster GPU render performance when compared to a Windows workstation maxed out with three NVIDIA Quadro RTX 8000 graphics cards.

For additional performance results for the all-new Mac Pro, see apple.com/mac-pro .
Pro Display XDR Features Largest Retina Display Ever
Featuring a 32-inch LCD panel with a 6016 x 3384 Retina 6K resolution with more than 20 million pixels, Pro Display XDR delivers a super-sharp, high-resolution viewing experience with nearly 40 percent more screen real estate than a Retina 5K display. With a P3 wide color gamut and true 10-bit color for over 1 billion colors, pros will have a more true-to-life viewing experience - critical for video and photo editing, 3D animation or color grading. Pro Display XDR also features the industry's best polarizer technology, delivering a superwide, color-accurate, off-axis viewing angle, so now multiple people can view more accurate content simultaneously. To manage reflected light, Pro Display XDR has an industry-leading anti-reflective coating and offers an innovative new matte option called nano-texture, with glass etched at the nanometer level for low reflectivity and less glare.
Extreme Dynamic Range Brings Content to Life
To better reflect what the eye can see in the real world, Pro Display XDR takes high dynamic range to a whole new extreme. Pro Display XDR uses a direct backlighting system with a large array of LEDs that produce 1,000 nits of full-screen brightness and 1,600 nits of peak brightness, far surpassing that of a typical display. With an advanced thermal system that uses its aluminum lattice pattern as a heat sink, Pro Display XDR can sustain 1,000 nits of full-screen brightness indefinitely, something that has never been possible before on a display at this price point. And with an amazing 1,000,000:1 contrast ratio, images will have the brightest specular highlights, super dark blacks and all the details in between.
Stunning, Flexible and Modular Design for the Way Pros Work
With edge-to-edge glass and narrow, 9-millimeter borders in a stunning, aluminum enclosure, Pro Display XDR features a highly functional and flexible design. The Pro Stand has an intricately engineered arm that perfectly counterbalances the display so it feels virtually weightless, allowing users to easily place it into position. The Pro Stand provides both tilt and height adjustment, and also allows Pro Display XDR to rotate into portrait mode, perfect for tasks like retouching photos, designing a web page or writing code. Easily removable, the Pro Stand quickly attaches and detaches so it is easy to take on location. For pros with unique mounting requirements, a VESA mount adapter is interchangeable with the Pro Stand. With a single Thunderbolt 3 cable, Pro Display XDR connects seamlessly to the Mac product line, including the new Mac Pro, which supports up to six displays for a breathtaking 120 million pixels.
Pricing and Availability
The all-new Mac Pro starts at $5,999 and will be available to order in the fall. Pro Display XDR starts at $4,999 , the Pro Stand is $999 and the VESA Mount Adapter is $199 . All will be available to order in the fall. Additional technical specifications, configure-to-order options and accessories are available at apple.com/mac-pro and apple.com/pro-display-xdr .
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 Testing conducted by Apple in May 2019 using preproduction 2.5GHz 28-core Intel Xeon W-based Mac Pro systems with 384GB of RAM and dual AMD Radeon Pro Vega II graphics with Infinity Fabric Link and 32GB of HBM2 each, configured with Afterburner and a 4TB SSD. Mac Pro systems tested with an attached 5K display. Tested with prerelease Final Cut Pro X using a 50-second picture-in-picture project with three streams of Apple ProRes RAW video at 8192 x 4320 resolution and 29.97 frames per second, a 50-second picture-in-picture project with seven streams of Apple ProRes RAW video at 4096 x 2160 resolution and 59.94 frames per second, a 50-second picture-in-picture project with 12 streams of Apple ProRes RAW video at 4096 x 2160 resolution and 29.97 frames per second, and a five-minute picture-in-picture project with 16 streams of Apple ProRes 422 video at 4096 x 2160 resolution and 30 frames per second. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Pro.
Press Contacts
Jennie Orphanopoulos,Apple, jennieo@apple.com,(408) 221-6621
Bill Evans,Apple,bevans@apple.com,(408) 974-0610
Media Helpline,media.help@apple.com,(408) 974-2042

watchOS 6 advances health and fitness capabilities for Apple Watch

watchOS 6 advances health and fitness capabilities for Apple Watch
Introducing Cycle Tracking, Noise app, Activity Trends and App Store Right on the Wrist
San Jose, California - Apple today previewed OS 6 , which empowers Apple Watch users to better manage their health and fitness, and gives access to dynamic new watch faces and the App Store directly on Apple Watch.
"Apple Watch has become an indispensable part of our customers' everyday lives, from helping users stay connected to the people and information they care about, to inspiring them to live a better and more active day," said Jeff Williams, Apple's chief operating officer. "watchOS 6 extends our commitment to helping users better manage their health and fitness with powerful and personal new tools."
Health and Fitness
The new Cycle Tracking app gives women the ability to log important information related to their menstrual cycles and see predicted timing for their next period and fertile window using the convenience of Apple Watch. 1 The daily log function enables the quick addition of information related to the menstrual cycle, including current period, flow, symptoms, results from ovulation prediction kits and other elements of fertility tracking. The new Cycle Tracking feature is also available in the Health app on iPhone with iOS 13.
Maintenance of hearing health positively impacts the quality of life and studies have shown that hearing loss has been associated with cognitive decline. 2 With the optimal position of Apple Watch on the wrist, the Noise app helps users understand the sound levels in environments such as concerts and sporting events that could negatively impact hearing. As the sound levels change, the app's decibel meter moves in real time. The watch can send a notification if the decibel level reaches 90 decibels, which can begin to impact hearing after four hours per week of exposure at this level, according to the World Health Organization.
Customers are passionate about closing their Activity rings and the new Trends tab in the Activity app on iPhone now gives users a long-term view of their activity behavior to help them understand their progress. At a glance, the tab shows whether the trends are up or down for key metrics such as active calories, exercise minutes, walking pace and others. If the last 90 days of activity shows a downward trend relative to the last 365 days, the Activity app offers coaching to help the user get back on track.
App Store and Apps
For the first time, watchOS 6 brings the App Store directly to Apple Watch. Users can easily install third-party apps, search for apps using Siri, dictation or Scribble and view app product pages designed for the watch screen right from the wrist. Developers can build Apple Watch-only apps, created to work independently on Apple Watch without an iOS app.
Additional watchOS 6 Updates
  • OS 6 introduces dynamic new watch faces and customization options offering more personalization and access to favorite apps, contacts and information. These include: Modular Compact, Solar Dial, California, Gradient and Numerals faces.

  • New developer tools include an audio API to stream music, radio and podcasts, an API to give extended runtime to session-based tasks, such as physical therapy and meditation, and Core ML now uses the Apple Neural Engine on Apple Watch Series 4, enabling faster processing of on-device inputs.

  • The popular Voice Memos app is now available on Apple Watch.

  • Audiobooks purchased on Apple Books are now available to listen to directly from the new Audiobooks app on the watch.

  • The new Calculator app helps with tip calculations and splitting checks right from the wrist.

  • Siri search queries can display webpage results in full on Apple Watch.

  • Apple GymKit compatibility extends to manufacturers Octane Fitness, TRUE Fitness and Woodway, connecting Apple Watch to more cardio equipment in clubs around the world.

Privacy
All Apple Watch features are designed to protect user privacy. None of the audio or sounds in the environment are saved by the Noise app or sent to Apple - only the decibel level is sampled. The information from Apple Watch health features, including the new Cycle Tracking app, will be visible within the redesigned Health app on iOS 13. All data is encrypted on-device and if iCloud back up is selected by the user, data is encrypted in iCloud.
Summer Watch Bands
New colors of the Sport Band and Sport Loop in Canary Yellow, Dragon Fruit and Cornflower are available beginning today, along with a new Pride Edition Sport Loop with a donation being made to the following LGBTQ advocacy organizations: Encircle, Gender Spectrum, GLSEN, ILGA, PFLAG, the National Center for Transgender Equality and The Trevor Project.
Pricing and Availability
  • The developer preview of watchOS 6 is available to Apple Developer Program members at developer.apple.com starting today. New software features will be available this fall as a free software update for Apple Watch Series 1 or later paired with iPhone 6s or later running iOS 13 or later. For more information, visit apple.com/watchos-preview . Features are subject to change. Some features may not be available in all regions or all languages or on all devices.

  • New Apple Watch band colors are available to order on apple.com and in the Apple Store app, and will be available later this week at Apple Stores, as well as select Apple Authorized Resellers and carriers in the US and over 35 countries and regions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 Fertile window predictions should not be used as a form of birth control.
2 JAMA Internal Medicine, 2013.
Press Contacts
Lance Lin,Apple,lance_lin@apple.com,(408) 974-5036
Nikki Rothberg,Apple,nrothberg@apple.com,(408) 974-4427
Apple Media Helpline,media.help@apple.com,(408) 974-2042

The new iPadOS powers unique experiences designed for iPad

The new iPadOS powers unique experiences designed for iPad
New Home Screen, Powerful Multitasking, New Ways to Use Apple Pencil and More
San Jose, California - Apple today previewed iPadOS , the powerful operating system with a new name to recognize the distinctive experience of iPad. iPadOS builds on the same foundation as iOS, adding powerful new capabilities and intuitive features specific to the large display and versatility of iPad. Introducing new ways to work with apps in multiple windows, more information at a glance on a redesigned Home screen and more natural ways to use Apple Pencil, iPadOS also benefits from the great new updates in iOS 13, making it the perfect device for consumers and creative pros alike.
"iPad transforms how people work and express their creativity, and with iPadOS, we're taking it even further by delivering exciting capabilities that take advantage of its large canvas and versatility," said Craig Federighi, Apple's senior vice president of Software Engineering. "iPadOS delivers exciting features, including a new Home screen with widgets, more powerful multitasking and new tools that make using Apple Pencil even more natural."
New Home Screen
The Home screen has been redesigned with a new layout to show more apps on each page. Today View can now be added to the Home screen, allowing quick access to widgets for at-a-glance information, including headlines, weather, calendar, events, tips and more.
Do More with Split View and Slide Over
iPad users can now work with multiple files and documents from the same app simultaneously with updates to Split View, or can quickly view and switch between multiple apps in Slide Over. For example, customers can compose an email while viewing another email side by side or access multiple apps like Messages or Calendar with just a swipe. App Exposé provides a quick view of just the open windows for any one app with a simple tap.
More Ways to Use Apple Pencil
With iPadOS, Apple Pencil is even more integrated into the iPad experience. Customers can now mark up and send entire webpages, documents or emails on iPad by swiping Apple Pencil from the corner of the screen. A redesigned tool palette gives quick access to tools, color palettes, shapes, object eraser, a new pixel eraser for removing any part of a stroke and a ruler for drawing perfectly straight lines. Apple Pencil feels even more natural, using advanced prediction algorithms and optimizations to reduce its industry-leading latency to as low as 9 milliseconds.
More Powerful Files App
The Files app is a central place to quickly access and manage documents, and with iPadOS, it gets even better with iCloud Drive support for folder sharing. Anyone with access to a shared folder will see it in iCloud Drive and will always have the ability to access the latest version. iPadOS also supports external drives, allowing users to easily plug in USB drives, SD cards or log into an SMB file server, all from within the Files app. A new Column View with high-resolution previews helps users navigate directories, while support for Quick Actions such as mark up, rotate and create PDF make it easy to be more productive on iPad. iPadOS also introduces local storage, zip and unzip, and new keyboard shortcuts.
Desktop-Class Browsing with Safari
Safari is more powerful than ever on iPad. iPadOS automatically presents the desktop version of the website, scaled appropriately for the iPad display, and optimizes it for touch, so web apps like Google Docs, Squarespace and WordPress work great in Safari on iPad. Safari also supports significant new features such as a download manager, 30 new keyboard shortcuts and enhancements to tab management.
Improved Text Editing
Text editing on iPad receives a major update with iPadOS, making it easier and faster to point with even more precision and speed, select text with just a swipe and use new gestures to cut, copy, paste and undo.
Additional iPadOS Features
  • Dark Mode delivers a dramatic dark color scheme that looks great across the system and is easier on the eyes in low-light environments.

  • Custom Fonts can be installed for use across the system, perfect for creating beautiful documents on iPad. Fonts from boutique and major vendors such as Adobe, DynaComware, Monotype, Morisawa and Founder will be available on the App Store.

  • A new floating keyboard saves space and includes support for QuickPath - making one-handed typing easy and leaving more room to display apps. Customers can pinch in to enable the floating keyboard and drag it anywhere on the screen.

  • Photos curates the library to highlight the best images, automatically hiding clutter and similar photos to showcase significant events from the past day, month or year. Photo editing is more intuitive with new tools that are easier to apply, adjust and review, and almost all photo editing capabilities are available for video editing.

  • Sign In with Apple is a fast, easy and private way to sign in to apps and websites using Apple ID.

  • Maps features a new basemap, built from the ground up: Look Around with beautiful street-level imagery of cities using high-resolution 3D photography; Collections for a new way to share restaurants, shops or destinations; and Favorites for quick navigation to frequent locations. 1

  • Performance improvements make the entire system more responsive with faster Face ID unlock, and a new way to package iPad apps on the App Store that reduces download sizes by up to 50 percent, makes app updates up to 60 percent smaller, and results in apps launching up to twice as fast.

Availability
The developer preview of iPadOS is available to Apple Developer Program members at developer.apple.com starting today, and a public beta program will be available to iPadOS users next month at beta.apple.com . iPadOS will be available this fall as a free software update for iPad Air 2 and later, all iPad Pro models, iPad 5th generation and later and iPad mini 4 and later. For more information, visit  apple.com/ipados/ipados-preview . Features are subject to change. Some features may not be available in all regions or all languages.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 The new map is available now in select cities and states and will roll out across the US by the end of 2019 and to more countries in 2020.
Press Contacts
Jacqueline Roy,Apple,jacqueline_roy@apple.com ,(408) 862-4386
Nadine Haija,Apple,nhaija@apple.com,(408) 862-6490
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple previews iOS 13

Apple previews iOS 13
Introduces Dark Mode, Advanced Photo and Camera Features, Sign In with Apple and an All-New Maps Experience
San Jose, California - Apple today previewed iOS 13 , introducing a dramatic new look for iPhone with Dark Mode and new ways to browse and edit photos, sign in to apps and websites, and navigate the world with an all-new map. iOS 13 is faster and more responsive with optimizations across the system that improve app launch, reduce app download sizes and make Face ID even faster.
"iOS 13 brings new capabilities to the apps you use every day, with rich updates to Photos and Maps, and privacy-protecting features like Sign In with Apple, all while delivering faster performance," said Craig Federighi, Apple's senior vice president of Software Engineering. "We're excited for customers to experience what's coming to iPhone this fall and can't wait for them to see how great everything looks in Dark Mode."
Dark Mode: A Dramatic New Look for iPhone
iPhone has a beautiful new look with Dark Mode, a new dark color scheme that works system-wide and across all native apps to deliver a great viewing experience, especially in low-light environments. Dark Mode is available to third-party app developers for integration into their own apps and can be scheduled to turn on automatically at sunset or at a certain time.
Easier Browsing and Powerful Editing Tools for Photos
Using on-device machine learning, Photos curates the entire library to highlight the best images, automatically hiding clutter and similar photos to showcase significant events from the past day, month or year. Photos and videos are intelligently organized, making it easier to browse, discover and relive favorite memories, with auto play videos to bring the library to life.
Photo editing is more comprehensive and intuitive with new tools that are easier to apply, adjust and review at a glance. With just a swipe, effects can be increased or decreased to create the perfect look, providing photographers with more creative possibilities and control over their images. And in iOS 13, most photo editing tools are now available for video editing, making it possible to rotate, crop or apply filters right within the Photos app.
With iOS 13, Portrait Lighting adjustments can be made right in the Camera app to virtually move the light closer to sharpen eyes and brighten and smooth facial features, or push the light farther away to create a subtle, refined look. A new High-Key Mono effect creates a beautiful, monochromatic look for Portrait mode photos.
Fast, Easy and Private Sign In with Apple
is introducing a new, more private way to simply and quickly sign into apps and websites. Instead of using a social account or filling out forms, verifying email addresses or choosing passwords, customers can simply use their Apple ID to authenticate and Apple will protect users' privacy by providing developers with a unique random ID. Even in cases where developers choose to ask for a name and email address, users have the option to keep their email address private and share a unique random email address instead. Sign In with Apple makes it easy for users to authenticate with Face ID or Touch ID and has two-factor authentication built in for an added layer of security. Apple does not use Sign In with Apple to profile users or their activity in apps.
All-New Maps Experience
Maps helps millions of people navigate and explore the world, all while protecting user privacy. After driving 4 million miles to rebuild the basemap from the ground up, Apple is delivering a new Maps experience with broader road coverage, better pedestrian data, more precise addresses and more detailed landcover. The new map is available now in select cities and states, and will roll out across the US by the end of 2019 and to more countries in 2020.
Powered by the new basemap and high-resolution 3D photography, a new Look Around feature delivers beautiful street-level imagery of a city with smooth and seamless transitions. iOS 13 brings additional new features to the Maps app, including Collections to easily share favorite restaurants, travel destinations or places to shop with friends, and Favorites for navigating to frequent destinations, such as home, work, the gym or school, with a simple tap from the launch screen.
Additional iOS 13 Features
  • Reminders has a new look and offers intelligent ways to create and edit reminders, with more ways to organize and keep track of them. The quick toolbar makes it easier to add times, dates, locations and flags, or add attachments. With deeper integration with Messages, it's easy to tag someone in a reminder so that it surfaces when the user messages with that person.

  • Messages can automatically share a user's name and photo, or customized Memoji or Animoji, to easily identify who is in the Messages thread. Memoji are automatically made into sticker packs built into the iOS keyboard, so they can be used in Messages, Mail and other apps. Memoji also feature new hairstyles, headwear, makeup, piercings and accessories.

  • Siri has a new, more natural voice, and Siri Shortcuts now supports Suggested Automations that provide personalized routines for things like heading to work or going to the gym.

  • CarPlay gets its biggest update ever with a new Dashboard to view music, maps and more in a single view, a new Calendar app and Siri support for third-party navigation and audio apps.

  • HomePod can distinguish voices from anyone in the home to deliver personal requests, including messages, music and more. Live radio gives Siri access to over 100,000 radio stations from iHeartRadio, radio.com and TuneIn, and a new sleep timer turns off music after a set amount of time. Handoff enables users to easily move music, podcasts or a phone call to HomePod when they arrive home.

  • With AirPods , Siri can read incoming messages as soon as they arrive, from Messages or any SiriKit-enabled messaging app. A new audio sharing feature makes it easy to watch a movie or share a song with a friend by simply bringing a second pair close to iPhone or iPad.

  • Voice Control provides a powerful new experience that enables users to operate their iPhone, iPad or Mac entirely by their voice. Using the latest Siri speech recognition technology, Voice Control gets even more accurate text transcription and editing. 1

  • Notes has a new Gallery View, more powerful collaboration with shared folders, new search tools and checklist options.

  • QuickPath brings easy one-hand typing to the iOS keyboard by continuously swiping through the letters of a word. 2

  • Text Editing is enhanced, making scrolling documents, moving the cursor and selecting text faster and more accurate.

  • Files app introduces the ability to share folders with iCloud Drive and access files from external storage devices like SD cards and USB flash drives.

  • Health offers ways to monitor hearing health and brings new ways to track, visualize and predict a woman's menstrual cycle.

  • Location Services controls give users more choices for how they share location data with apps, including a new one-time location option and more information on when apps are using location in the background.

  • Performance improvements make the entire system more responsive with faster Face ID unlock, and a new way to package iPhone apps on the App Store that reduces app download sizes by up to 50 percent, makes app updates over 60 percent smaller and results in apps launching up to twice as fast.

Availability
The developer preview of iOS 13 is available to Apple Developer Program members at developer.apple.com starting today, and a public beta program will be available to iOS users next month at beta.apple.com . New software features will be available this fall as a free software update for iPhone 6s and later, and will be available with iPadOS for iPad Air 2 and later, all iPad Pro models, iPad 5th generation and later, and iPad mini 4 and later. iPadOS also introduces new capabilities and intuitive features that take advantage of the unique characteristics of iPad. For more information, visit apple.com/ios/ios-13-preview and apple.com/ipados/ipados-preview . Features are subject to change. Some features may not be available in all regions or all languages.
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 The new Siri voice, personalization features on HomePod and Voice Control are available in English only.
2 QuickPath is not available in all languages.
Press Contacts
Jacqueline Roy,Apple,jacqueline_roy@apple.com ,(408) 862-4386
Nadine Haija,Apple,nhaija@apple.com,(408) 862-6490
Media Helpline,media.help@apple.com,(408) 974-2042

tvOS 13 powers the most personal cinematic experience ever

tvOS 13 powers the most personal cinematic experience ever
San Jose, California - Apple today previewed tvOS 13, the operating system that makes Apple TV 4K the easiest and most personalized entertainment device for enjoying TV shows, movies, music, photos, games and apps on the biggest screen in the home. With tvOS 13, Apple TV 4K gains an immersive new Home screen; multi-user support for customers to access their own TV shows, movies, music and recommendations; support for Apple Arcade; expanded game controller support; and new 4K HDR screen savers filmed under the sea.
"tvOS powers the Apple TV 4K experience and continues to set the standard for home entertainment," said Greg Joswiak, Apple's vice president of Product Marketing. "With more personalized features to enjoy your favorite TV shows, movies, photos and music, expanded gaming support and stunning new screen savers, tvOS 13 delivers the most complete entertainment experience to everyone in the home."
13 Features
  • New Home screen . Apple TV 4K is even more engaging with a new Home screen designed for discovery. Apps can now play full-screen video previews on the Home screen, so users can quickly enjoy great new TV shows, movies, music and games.

  • Multi-user support. The new Apple TV Control Center makes it easy to switch between family members so everyone gets their own personalized entertainment experience. Users see their unique Up Next list and receive TV and movie recommendations based on their tastes. The new Control Center also provides users with quick access to key Apple TV features, including system sleep and audio routing.

  • Apple Music. Apple Music on tvOS 13 takes advantage of multi-user support, so everyone at home can easily play their personalized playlists and recommendations. In the new Control Center, users can quickly access the song that is currently playing. In addition, users can now follow along to onscreen lyrics timed in sync with their favorite songs.

  • Apple Arcade. This fall, Apple Arcade comes to Apple TV 4K. With a single subscription, a family of six will have unlimited access to over 100 new and exclusive games, all with no ads or additional purchases, and many will offer support for game controllers. Customers will be able to play Apple Arcade games across iPhone, iPad, iPod touch, Mac and Apple TV.

  • Xbox and PlayStation game controllers. 13 adds support for the best and most popular game controllers in the world, Xbox Wireless Controller with Bluetooth and PlayStation DualShock 4, making it even easier for gamers to take advantage of Apple Arcade and other great games on the App Store.

  • New screen savers . Apple is expanding the stunning collection of 4K HDR screen savers available on Apple TV 4K by taking viewers under the sea. Filmed in collaboration with the BBC Natural History Unit, the team behind "Blue Planet," these immersive videos captured from the depths of oceans around the world showcase mesmerizing creatures and scenes.

13 features the all-new Apple TV app, which brings together different ways to find and watch TV shows and movies into one powerful app. The Apple TV app offers Apple TV channels, personalized recommendations and over 100,000 iTunes movies and TV shows, including the largest collection of 4K HDR titles to browse, buy or rent. This fall, Apple TV+, Apple's original video subscription service, will be available in the Apple TV app. The Apple TV app is also available on other Apple devices and select third-party platforms.
Availability
The tvOS developer preview is available for Apple Developer Program members at developer.apple.com starting today, and a public beta program will be available to tvOS users next month at beta.apple.com . tvOS 13 will be available this fall as a free software update for Apple TV 4K and Apple TV HD. For more information, visit apple.com/apple-tv-4K . Features are subject to change. Some features may not be available in all regions or all languages.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Bernadette Simpao,Apple,bsimpao@apple.com,(669) 227-9273
Christine Monaghan,Apple, cmonaghan@apple.com ,(408) 974-8850
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Thousands of stories, one WWDC

Thousands of stories, one WWDC
On June 3, more than 5,000 people from 86 countries will come together in San Jose for Apple's 2019 Worldwide Developers Conference (WWDC). Among them will be Erika Hairston, a first-time attendee, and David Niemeijer, who will be marking his 17th consecutive visit.
Hairston, a 23-year-old Yale grad working in San Francisco, just launched her first app, Zimela, to promote diversity in tech. Niemeijer, a 50-year-old father of two in Amsterdam, is CEO of AssistiveWare, a company he founded 20 years ago that designs communication aids for people with disabilities.
Though they are at two different points in their journeys, Hairston's and Niemeijer's paths have much in common.
Both were inspired by someone they love to imagine solutions, and then started working on making them real. Both began as companies of one, coding in their spare time wherever and whenever they could. And both are connecting and empowering communities, using technology to help people find their voice and each other.
Two days before Christmas, 1995, David Niemeijer's close friend Giesbert Nijhuis was in a car accident that left him paralyzed from the neck down. Nijhuis, who was 26 at the time, had been working as an illustrator and photographer, and after the accident lost hope that he could continue his career.
Niemeijer wanted to help his friend regain his independence and designed a virtual keyboard that could be controlled using a mouse alternative - like the one Nijhuis had been using since the accident, which he directed with head movements. Nijhuis provided substantial feedback on the user experience in those early years.
"David took it all in and he made it better and better," says Nijhuis. "Pretty soon it was much better than the software that was out there."
Niemeijer's virtual keyboard, coded in his spare time out of his apartment, became the program KeyStrokes, and in a few years, he was able to quit his job in academia and work on it full-time. When he founded AssistiveWare, Nijhuis used KeyStrokes to design the company's logo.
"There's definitely a strong sense of community despite the fact that everyone comes from very different places and works in very different fields."
In 2001, a KeyStrokes user wrote a letter to Steve Jobs. In it, he asked if Apple could help make Niemeijer's virtual keyboard work in conjunction with the newly launched Mac OS X. That was the beginning of a nearly two-decade relationship with Apple and over that time, AssistiveWare grew from a company of one into the world's leading provider of assistive technology apps for people with communication challenges.
"On a daily basis, we hear from people on how [our products] changed their lives," says Niemeijer. "That's both adults who use our software and are suddenly able to go out and have a chat with someone. And families with children who are discovering the thoughts of their child, discovering who their child really is. Those things are huge."
Though much has changed since Niemeijer attended his first WWDC in 2003, he says there's always been one constant - the feeling of connectedness.
"There's definitely a strong sense of community despite the fact that everyone comes from very different places and works in very different fields."
Erika Hairston counts herself as the youngest of five siblings - and that includes her foster sister Kimmy. When Kimmy applied and was accepted into a program that connects low income students to elite high schools, Erika says suddenly her world opened up too.
"She inspired and guided me to dream bigger for myself," says Hairston. "Zimela was born out of the idea that everyone should a have a Kimmy - a mentor and role model who allows them to see what's possible out there. Everyone should also be able to find opportunities that help you get to where you want to go."
Hairston designed Zimela to help underrepresented groups enter the tech pipeline by establishing mentorships and making users aware of career placement opportunities, like internships. She created the app in her final year at Yale and the name came from the movie "Black Panther" - Zimela is an interpretation of the Xhosa word for representation.
After Hairston graduated last year, she moved to San Francisco for a full-time job in Silicon Valley. In her spare time, she codes from her bedroom, her boyfriend's house in Oakland, and wherever else she can steal a few minutes to prepare Zimela for its launch on the App Store.
She recently completed Apple Entrepreneur Camp and is about to attend her first WWDC, both of which she says are perfect examples of the type of opportunities she hopes others will find through Zimela. She's looking forward to what WWDC will mean for her app, and her future.
"The fact that we're launching on the App Store at the same time - I think it was meant to be," she says. "At every [WWDC], I feel like the world gets bigger and the possibility of what people can accomplish grows."
These are two of the tens of thousands of stories that make up 30 years of Apple's Worldwide Developers Conference - a gathering of dreamers, bound together by a shared belief in the power of technology to positively change the world.
Press Contacts
Stephanie Saffer,Apple, ssaffer@apple.com ,(408) 974-5160
Starlayne Meza,Apple, starlayne_meza@apple.com ,(408) 974-3391
Apple Media Helpline,media.help@apple.com,(408) 974-2042

New iPod touch delivers even greater performance

New iPod touch delivers even greater performance
Featuring Support for Group FaceTime and AR Experiences
Cupertino, California - Apple today introduced the new iPod touch with enhancements to power, capability and communication at a remarkable price. The Apple-designed A10 Fusion chip brings improved performance in games, and for the first time on iPod, immersive augmented reality (AR) experiences and Group FaceTime, making it easy to chat with family members, friends or colleagues simultaneously. The new iPod touch is available to order on apple.com and in the Apple Store app starting today and in stores later this week.
"We're making the most affordable iOS device even better with performance that is twice as fast as before, Group FaceTime and augmented reality starting at just $199," said Greg Joswiak, Apple's vice president of Product Marketing. "The ultra-thin and lightweight design of iPod touch has always made it ideal for enjoying games, music and so much more wherever you go."
iPod touch comes in a new 256GB capacity, giving plenty of space to download music for offline listening through Apple Music or the iTunes Store. With Apple Music, subscribers can access a catalog of over 50 million songs, thousands of playlists, Beats 1 Radio and daily editorial selections from the world's best music experts. Subscribers can create their own playlists, watch music videos, listen to exclusive Beats 1 shows from their favorite artists on demand and share music with their friends. Now available in over 100 countries, Apple Music offers the most comprehensive music experience ever.
iOS is the world's largest gaming platform, and with three times faster graphics, games on the new iPod touch run even smoother and look even more beautiful. This fall gamers can look forward to Apple Arcade, a game subscription service with over 100 new and exclusive games with no ads or additional purchases, and the ability to download games for offline play. Apple Arcade is the perfect complement to the already enormously popular catalog of free games on the App Store.
The new iPod touch also provides fun and productive AR experiences across gaming, education and web browsing. AR is even more engaging and immersive with the new capabilities of shared AR, persistent AR, which is tied to a specific location, and image detection, making it possible for the new iPod touch to magically bring to life 3D objects like toys and sculptures.
Pricing and Availability
  • The new iPod touch starts at $199 (US) for the 32GB model, $299 (US) for the 128GB model and $399 (US) for the 256GB model from apple.com , in the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary). iPod touch is available in six finishes; space gray, white, gold, blue, pink and (PRODUCT)RED.

  • The new iPod touch models are available to order starting today from apple.com and in the Apple Store app in Australia , Austria , Belgium , Canada , Czech Republic , Denmark , Finland , France , Germany , Hong Kong , Hungary , Ireland , Italy , Japan , Luxembourg , Netherlands , New Zealand , Norway , Poland , Portugal , Spain , Sweden , Switzerland , Turkey , the UAE , UK and US .

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Andrew Kelly,Apple,andrewkelly@apple.com,(669) 283-1423
Michele Wyman,Apple,michele_wyman@apple.com,(669) 276-1208
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple introduces first 8-core MacBook Pro, the fastest Mac notebook ever

Apple introduces first 8-core MacBook Pro, the fastest Mac notebook ever
updated MacBook Pro with faster 8th- and 9th-generation Intel Core processors, bringing eight cores to MacBook Pro for the first time. MacBook Pro now delivers two times faster performance than a quad-core MacBook Pro and 40 percent more performance than a 6-core MacBook Pro, making it the fastest Mac notebook ever. 1 These new processors, combined with powerful graphics, the brilliant and colorful Retina display, super-fast SSDs, the Apple T2 Security Chip, all-day battery life and macOS, make MacBook Pro the world's best pro notebook.
"Whether it's college students mastering a course of study, developers building world-class apps or video editors creating feature films, we're constantly amazed at what our customers do with their MacBook Pro," said Tom Boger, Apple's senior director of Mac Product Marketing. "Now with 8-core processors for an incredible performance boost, along with its stunning Retina display, fast storage, all-day battery life and running macOS, MacBook Pro continues to be the world's best pro notebook and we can't wait to get it into our customers' hands to see what they do next."
Powerful Performance Boost for Pro Workloads
MacBook Pro is more powerful than ever for compiling code, processing high-resolution images, rendering 3D graphics, editing multiple streams of 4K video and more. The 15-inch MacBook Pro now features faster 6- and 8-core Intel Core processors, delivering Turbo Boost speeds up to 5.0 GHz, while the 13-inch MacBook Pro with Touch Bar features faster quad-core processors with Turbo Boost speeds up to 4.7 GHz.
When compared to the fastest quad-core 15-inch MacBook Pro, the new MacBook Pro with 8-core processors is up to two times faster, so:
  • Music producers can play back massive multi-track projects with up to two times more Alchemy plug-ins in Logic Pro X.

  • 3D designers can render scenes up to two times faster in Maya Arnold.

  • Photographers can apply complex edits and filters up to 75 percent faster in Photoshop.

  • Developers can compile code up to 65 percent faster in Xcode.

  • Scientists and researchers can compute complex fluid dynamics simulations up to 50 percent faster in TetrUSS.

  • Video editors can edit up to 11 simultaneous multicam streams of 4K video in Final Cut Pro X.

The World's Best Pro Notebook
Along with these powerful new processors, MacBook Pro features the best Mac notebook display ever, a stunning Retina display with 500 nits of brightness, support for the P3 wide color gamut and True Tone technology, for a natural, true-to-life viewing experience. It also comes with incredibly immersive stereo speakers with wide-stereo sound, the security and convenience of Touch ID, dynamic and contextual controls with Touch Bar and a large Force Touch trackpad. MacBook Pro also features blazing fast SSD storage, the Apple T2 Security Chip for enhanced security, and powerful and versatile Thunderbolt 3 ports for data transfer, charging and connecting up to two 5K displays or four external GPUs.
macOS Mojave
All new Macs come with macOS Mojave, the latest version of the world's most advanced desktop operating system, with features inspired by pros but designed for everyone. In Mojave, Dark Mode transforms the desktop with a dramatic new look that puts the focus on user content, Stacks organizes messy desktops by automatically stacking files into neat groups and FaceTime supports group calling. Mojave also brings iOS apps, including News, Stocks, Voice Memos and Home to the Mac and features a redesigned Mac App Store with rich editorial content and the addition of apps from top developers, including Microsoft and Adobe.
Pricing and Availability
Starting at $1,799 and $2,399 respectively, the updated 13-inch MacBook Pro with Touch Bar and 15-inch MacBook Pro are available today through apple.com , the Apple Store app and in select Apple Stores and Apple Authorized Resellers later this week. Additional technical specifications, configure-to-order options and accessories are available online at apple.com/mac .
1 Testing conducted by Apple in April 2019 using preproduction 2.8GHz quad-core Intel Core i7-based 13-inch MacBook Pro systems with 16GB of RAM, and preproduction 2.4GHz 8-core Intel Core i9-based 15-inch MacBook Pro systems with 32GB of RAM; and shipping 3.5GHz dual-core Intel Core i7-based 13-inch MacBook Pro systems, as well as shipping 3.1GHz quad-core Intel Core i7-based 15-inch MacBook Pro systems, both configured with 16GB of RAM.
Press Contacts
Jennie Orphanopoulos,Apple, jennieo@apple.com,(408) 221-6621
Bill Evans,Apple,bevans@apple.com,(408) 974-0610
Media Helpline,media.help@apple.com,(408) 974-2042

Apple News+ offering exclusive covers, innovative storytelling from hundreds of publishers

Apple News+ offering exclusive covers, innovative storytelling from hundreds of publishers
Readers Now Have Direct Access to Their Favorite Titles
Since Apple News+ launched in March, publishers have been using the platform to showcase innovative live covers, special issues and customized feature stories for subscribers.
Now, with iOS 12.3 and macOS 10.14.5, released May 13, Apple News+ subscribers are able to follow publications directly from the Apple News+ catalog. New issues from followed titles will be automatically downloaded and available offline, and Apple News+ subscribers can also download individual issues in each title's channel in Apple News.
"We've heard a lot of great feedback from the hundreds of publishers available in Apple News+. The latest updates to Apple News+ aim to best showcase their incredible journalism and put the most trusted news sources at readers' fingertips," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "Apple News+ customers are very engaged readers, with most visiting the News app daily. Hundreds of people at Apple, across editorial, engineering, marketing and design teams, are working to make Apple News+ the best experience for people who love reading their favorite titles and discovering new stories."
Here's what editors are saying about some of the new and specialized issues, covers and features available now in Apple News+:
The Highlight by Vox
"The Highlight by Vox on Apple News+ is an opportunity for us to step back from the daily news cycle and focus on stories that are enduring, important and deeply enjoyable to read. We've launched new, magazine-style issues in Apple News+, and our most recent issue demonstrates the full range of our ambition with this new format: we explore the radical revolution happening in a Harvard introductory economics course; the history of 'electroshock therapy' to treat depression; and the problem of how social media keeps us mired in the past. We also caught up with the boy from one of the internet's first viral videos, 'David After Dentist' - he's heading to college now! And we lay out the 25 most influential episodes in the history of television in a beautifully designed story." - Eleanor Barkhorn, deputy managing editor of Vox
People
"People's readers love the royals on every platform, so we deliver compelling content wherever they are. In this special commemorative edition, People delivers an intimate portrait of the lives of Harry, Meghan and baby Archie in a beautiful visual photo album to celebrate this historic moment." - Dan Wakeford, editor in chief of People
Harper's Bazaar
"Among the great joys of making this magazine is the opportunity to celebrate some truly special people. Apple News+ makes this special cover of Jennifer Aniston come to life and draws you in with movement. Not only does Jennifer always look incredible, but she also radiates a unique kindness that instantly makes you want to be her friend." - Glenda Bailey, editor in chief of Harper's Bazaar
Town & Country
"We were able to showcase our four incredible cover stars - Yara Shahidi, Christine Lagarde, Ava DuVernay and Melinda Gates - in Apple News+ in a really unique and powerful way. Since 1846, the good life for Town & Country has meant travel, beautiful clothes, art, culture and civility, but always with a clear imperative that the enjoyment of those riches be grounded in a responsibility to give back - in time, in money, in conviction. Our cover stars are all women who embrace the Town & Country ethos of live well and give well." - Stellene Volandes, editor in chief of Town & Country
Martha Stewart Living
"For June, our annual summer food and entertaining issue, we had a lot of fun creating and shooting all these amazing sheet cake ideas - they're delicious and perfect for barbecues, block parties, graduations, birthdays, you name it. So the idea of being able to show not just one of our ideas but several, thanks to a virtual newsstand, helps capture the expansiveness and joy of our content. Apple News+ offers a really exciting opportunity for us to bring our content to life in a fresh new way." - Abbey Kuster-Prokell, creative director of Martha Stewart Living
Popular Science
"A tremendous amount of environmental change hits Florida harder and sooner than it does the rest of the nation, which makes the state a bellwether that demands all of our attention. To illustrate that point, we created 'The Florida Problem,' a package of six stories that explores how a shifting climate and human development stress the Sunshine State's natural resources. While this type of effort is a real design challenge on any platform, we wanted to focus on nailing the digital navigation of six distinct, yet related, stories and shaping one beautiful product." - Corinne Iozzio, deputy editor of Popular Science
Pricing and Availability
News+ is available in the US for $9.99 a month and in Canada for $12.99 a month. Customers can sign up for a free one-month trial, and the plan automatically renews after the trial ends. To sign up for Apple News+, customers must update to iOS 12.2 or macOS 10.14.4. Through Family Sharing, up to six family members can share one Apple News+ subscription. Apple News+ will be available in the UK and Australia later this year.
News+ brings together over 300 magazines, newspapers and online publications into a premium, personalized experience within the Apple News app.
Press Contacts
Fay Sliger,Apple,fsliger@apple.com,(669) 227-0877
Bernadette Simpao,Apple,bsimpao@apple.com,(669) 227-9273
Media Helpline,media.help@apple.com,(408) 974-2042

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