Apple Newsroom

Apple introduces first 8-core MacBook Pro, the fastest Mac notebook ever

Apple introduces first 8-core MacBook Pro, the fastest Mac notebook ever
updated MacBook Pro with faster 8th- and 9th-generation Intel Core processors, bringing eight cores to MacBook Pro for the first time. MacBook Pro now delivers two times faster performance than a quad-core MacBook Pro and 40 percent more performance than a 6-core MacBook Pro, making it the fastest Mac notebook ever. 1 These new processors, combined with powerful graphics, the brilliant and colorful Retina display, super-fast SSDs, the Apple T2 Security Chip, all-day battery life and macOS, make MacBook Pro the world's best pro notebook.
"Whether it's college students mastering a course of study, developers building world-class apps or video editors creating feature films, we're constantly amazed at what our customers do with their MacBook Pro," said Tom Boger, Apple's senior director of Mac Product Marketing. "Now with 8-core processors for an incredible performance boost, along with its stunning Retina display, fast storage, all-day battery life and running macOS, MacBook Pro continues to be the world's best pro notebook and we can't wait to get it into our customer's hands to see what they do next."
Powerful Performance Boost for Pro Workloads
MacBook Pro is more powerful than ever for compiling code, processing high-resolution images, rendering 3D graphics, editing multiple streams of 4K video and more. The 15-inch MacBook Pro now features faster 6- and 8-core Intel Core processors, delivering Turbo Boost speeds up to 5.0 GHz, while the 13-inch MacBook Pro with Touch Bar features faster quad-core processors with Turbo Boost speeds up to 4.7 GHz.
When compared to the fastest quad-core 15-inch MacBook Pro, the new MacBook Pro with 8-core processors is up to two times faster, so:
  • Music producers can play back massive multi-track projects with up to two times more Alchemy plug-ins in Logic Pro X.

  • 3D designers can render scenes up to two times faster in Maya Arnold.

  • Photographers can apply complex edits and filters up to 75 percent faster in Photoshop.

  • Developers can compile code up to 65 percent faster in Xcode.

  • Scientists and researchers can compute complex fluid dynamics simulations up to 50 percent faster in TetrUSS.

  • Video editors can edit up to 11 simultaneous multicam streams of 4K video in Final Cut Pro X.

The World's Best Pro Notebook
Along with these powerful new processors, MacBook Pro features the best Mac notebook display ever, a stunning Retina display with 500 nits of brightness, support for the P3 wide color gamut and True Tone technology, for a natural, true-to-life viewing experience. It also comes with incredibly immersive stereo speakers with wide-stereo sound, the security and convenience of Touch ID, dynamic and contextual controls with Touch Bar and a large Force Touch trackpad. MacBook Pro also features blazing fast SSD storage, the Apple T2 Security Chip for enhanced security, and powerful and versatile Thunderbolt 3 ports for data transfer, charging and connecting up to two 5K displays or four external GPUs.
macOS Mojave
All new Macs come with macOS Mojave, the latest version of the world's most advanced desktop operating system, with features inspired by pros but designed for everyone. In Mojave, Dark Mode transforms the desktop with a dramatic new look that puts the focus on user content, Stacks organizes messy desktops by automatically stacking files into neat groups and FaceTime supports group calling. Mojave also brings iOS apps, including News, Stocks, Voice Memos and Home to the Mac and features a redesigned Mac App Store with rich editorial content and the addition of apps from top developers, including Microsoft and Adobe.
Pricing and Availability
Starting at $1,799 and $2,399 respectively, the updated 13-inch MacBook Pro with Touch Bar and 15-inch MacBook Pro are available today through apple.com , the Apple Store app and in select Apple Stores and Apple Authorized Resellers later this week. Additional technical specifications, configure-to-order options and accessories are available online at apple.com/mac .
1 Testing conducted by Apple in April 2019 using preproduction 2.8GHz quad-core Intel Core i7-based 13-inch MacBook Pro systems with 16GB of RAM, and preproduction 2.4GHz 8-core Intel Core i9-based 15-inch MacBook Pro systems with 32GB of RAM; and shipping 3.5GHz dual-core Intel Core i7-based 13-inch MacBook Pro systems, as well as shipping 3.1GHz quad-core Intel Core i7-based 15-inch MacBook Pro systems, both configured with 16GB of RAM.
Press Contacts
Jennie Orphanopoulos,Apple, jennieo@apple.com,(408) 221-6621
Bill Evans,Apple,bevans@apple.com,(408) 974-0610
Media Helpline,media.help@apple.com,(408) 974-2042

Apple News+ offering exclusive covers, innovative storytelling from hundreds of publishers

Apple News+ offering exclusive covers, innovative storytelling from hundreds of publishers
Readers Now Have Direct Access to Their Favorite Titles
Since Apple News+ launched in March, publishers have been using the platform to showcase innovative live covers, special issues and customized feature stories for subscribers.
Now, with iOS 12.3 and macOS 10.14.5, released May 13, Apple News+ subscribers are able to follow publications directly from the Apple News+ catalog. New issues from followed titles will be automatically downloaded and available offline, and Apple News+ subscribers can also download individual issues in each title's channel in Apple News.
"We've heard a lot of great feedback from the hundreds of publishers available in Apple News+. The latest updates to Apple News+ aim to best showcase their incredible journalism and put the most trusted news sources at readers' fingertips," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "Apple News+ customers are very engaged readers, with most visiting the News app daily. Hundreds of people at Apple, across editorial, engineering, marketing and design teams, are working to make Apple News+ the best experience for people who love reading their favorite titles and discovering new stories."
Here's what editors are saying about some of the new and specialized issues, covers and features available now in Apple News+:
The Highlight by Vox
"The Highlight by Vox on Apple News+ is an opportunity for us to step back from the daily news cycle and focus on stories that are enduring, important and deeply enjoyable to read. We've launched new, magazine-style issues in Apple News+, and our most recent issue demonstrates the full range of our ambition with this new format: we explore the radical revolution happening in a Harvard introductory economics course; the history of 'electroshock therapy' to treat depression; and the problem of how social media keeps us mired in the past. We also caught up with the boy from one of the internet's first viral videos, 'David After Dentist' - he's heading to college now! And we lay out the 25 most influential episodes in the history of television in a beautifully designed story." - Eleanor Barkhorn, deputy managing editor of Vox
People
"People's readers love the royals on every platform, so we deliver compelling content wherever they are. In this special commemorative edition, People delivers an intimate portrait of the lives of Harry, Meghan and baby Archie in a beautiful visual photo album to celebrate this historic moment." - Dan Wakeford, editor in chief of People
Harper's Bazaar
"Among the great joys of making this magazine is the opportunity to celebrate some truly special people. Apple News+ makes this special cover of Jennifer Aniston come to life and draws you in with movement. Not only does Jennifer always look incredible, but she also radiates a unique kindness that instantly makes you want to be her friend." - Glenda Bailey, editor in chief of Harper's Bazaar
Town & Country
"We were able to showcase our four incredible cover stars - Yara Shahidi, Christine Lagarde, Ava DuVernay and Melinda Gates - in Apple News+ in a really unique and powerful way. Since 1846, the good life for Town & Country has meant travel, beautiful clothes, art, culture and civility, but always with a clear imperative that the enjoyment of those riches be grounded in a responsibility to give back - in time, in money, in conviction. Our cover stars are all women who embrace the Town & Country ethos of live well and give well." - Stellene Volandes, editor in chief of Town & Country
Martha Stewart Living
"For June, our annual summer food and entertaining issue, we had a lot of fun creating and shooting all these amazing sheet cake ideas - they're delicious and perfect for barbecues, block parties, graduations, birthdays, you name it. So the idea of being able to show not just one of our ideas but several, thanks to a virtual newsstand, helps capture the expansiveness and joy of our content. Apple News+ offers a really exciting opportunity for us to bring our content to life in a fresh new way." - Abbey Kuster-Prokell, creative director of Martha Stewart Living
Popular Science
"A tremendous amount of environmental change hits Florida harder and sooner than it does the rest of the nation, which makes the state a bellwether that demands all of our attention. To illustrate that point, we created 'The Florida Problem,' a package of six stories that explores how a shifting climate and human development stress the Sunshine State's natural resources. While this type of effort is a real design challenge on any platform, we wanted to focus on nailing the digital navigation of six distinct, yet related, stories and shaping one beautiful product." - Corinne Iozzio, deputy editor of Popular Science
Pricing and Availability
News+ is available in the US for $9.99 a month and in Canada for $12.99 a month. Customers can sign up for a free one-month trial, and the plan automatically renews after the trial ends. To sign up for Apple News+, customers must update to iOS 12.2 or macOS 10.14.4. Through Family Sharing, up to six family members can share one Apple News+ subscription. Apple News+ will be available in the UK and Australia later this year.
News+ brings together over 300 magazines, newspapers and online publications into a premium, personalized experience within the Apple News app.
Press Contacts
Fay Sliger,Apple,fsliger@apple.com,(669) 227-0877
Bernadette Simpao,Apple,bsimpao@apple.com,(669) 227-9273
Media Helpline,media.help@apple.com,(408) 974-2042

Photographer Rachael Short explores the beauty of simplicity with iPhone

Photographer Rachael Short explores the beauty of simplicity with iPhone
California-based photographer Rachael Short likes to keep things simple. Shooting photographs around Carmel, California, she searches for new textures, lighting and contrasts to capture in her portraits and landscapes. She prefers black and white, brushing off color as a distraction. "Life is so chaotic, so it's something to simplify and calm things down," Short explains.
In 2010 at age 28, Short suffered a spinal cord injury in a car accident along California's Highway 1 on Halloween night. She was diagnosed with a C5 fracture in her spine. She was quadriplegic.
It would take 60 days in-hospital for Short to touch her nose with her left hand, and a full year before her arms had the strength to hold anything, let alone a camera. While she was there, her best friend gifted her an iPhone 4 because it was easier to use after her injury.
"It took about a year for me to have enough arm strength to start holding an iPhone," Short recalls. "It was the first camera that I started using [after the accident], and now it's the only camera that I've been using because it's nice and light, small and easy to use."
Since then, Short's creative process has shifted to one that is digitally streamlined and mobile. "It used to be that I had my 4x5 camera, and I had my medium format camera and 35 mm and it got complicated," she says. "Now it's more about the image and less about the technical and the equipment. It's made me more focused."
She no longer carries multiple cameras or a variety of films. Instead, she captures a color photo with her iPhone X S using the Hipstamatic app, converts it to black and white and edits it in the Snapseed app, prints a digital negative and then produces a platinum print as an archival image. "I've been really impressed with the camera on the iPhone and how I've been able to make it do what I did with film," she says. "The image quality has been really amazing and surprising."
"Technology has changed so much. It just opens up so many possibilities for people with disabilities and limited mobility."
Today Short lives a short distance from Gallery EXPOSED in Carmel, her photo gallery where she exhibits local artists' work. As a wheelchair user, she looks for accessible places to shoot and still be in nature, like Point Lobos for its flat trails and natural beauty, or the long coastal trail weaving along the ocean near Monastery Beach, one of the only places in the area that gets her close to the ocean at all. Though she rarely visited these places before her injury, she now shoots these locations often. She prefers capturing wandering paths or endless roads that lead a viewer's eye down the frame of a photograph.
Despite the unexpected obstacles put in Short's path almost a decade ago, she still finds this lightness and dreaminess in the world around her. She embraces today's technology as a new way for her to create, finding beauty wherever she is, whether in a peace poppy flower that's sitting in her window, or in the shadow of a tree cast on the facade of the Carmel Mission.
"I couldn't imagine being in my situation even 15 years ago without my iPhone," Short says. "Technology has changed so much in that time. It just opens up so many possibilities for people with disabilities and limited mobility. It's my camera, it's my email, it's my photo editing, it's 'Hey Siri, do stuff for me.' It's everything."
In partnership for Global Accessibility Awareness Day, Apple worked with California photographer Rachael Short to showcase her art, all shot on iPhone. Today, Apple is hosting events around the world to promote inclusive design and emphasize how technology can empower everyone. To learn more about Apple's accessibility features and services, visit apple.com/accessibility .  
Press Contacts
Lori Lodes,Apple,llodes@apple.com,(408) 974-1192
Apple Media Helpline,media.help@apple.com,(408) 974-2042

All-new Apple TV app available in over 100 countries starting today

All-new Apple TV app available in over 100 countries starting today
Apple TV App Brings Together Favorite Shows and Movies from Apple TV Channels, iTunes and Over 150 Video Apps
The all-new Apple TV app, which brings together all the ways to watch TV into one app, is available starting today in over 100 countries across iPhone, iPad, Apple TV and select Samsung smart TVs.
With the free iOS 12.3 and tvOS 12.3 software update, customers around the world can now subscribe to Apple TV channels within the Apple TV app - paying for only the ones they want - and watch on demand directly in the app. In the US, Apple TV channels include popular services such as HBO, Starz, SHOWTIME, Smithsonian Channel, EPIX, Tastemade and new services like MTV Hits, with more to be added over time around the world. 1
Through Family Sharing, up to six family members can share subscriptions to Apple TV channels using just their Apple ID and password. Subscribers can watch and download shows and movies both online and offline, making the Apple TV app the first and only place where HBO subscribers can download movies and shows such as "Game of Thrones" for offline viewing.
Also starting today, users worldwide can enjoy personalized recommendations of shows and movies from more than 150 video apps and streaming services and over 100,000 iTunes movies and TV shows, including the largest collection of 4K HDR titles available to browse, buy or rent - all within the new Apple TV app. The Watch Now section features Up Next, where users can quickly find and watch their favorites with activity synced across devices, as well as explore expertly curated collections based on a secure and comprehensive understanding of users' viewing interests.
Customers can also enjoy a new, dedicated Kids section, highlighting editorially handpicked shows and movies for kids of all ages, alongside the breakthrough Sports section that makes it easy to find games and receive notifications about favorite teams and leagues. Additionally, customers can find their purchased movies and shows from iTunes in the redesigned Library tab, now organized by Recently Added, Downloaded, Genres and more.
Availability
  • The all-new Apple TV app is available today for iPhone, iPad and Apple TV customers in over 100 countries with iOS 12.3 and tvOS 12.3, and will be available on Mac this fall.

  • Starting today, the Apple TV app offering Apple TV channels and iTunes movies and TV shows will also be available on all 2019 Samsung smart TVs and select 2018 models.

  • Also starting today, customers with AirPlay 2-enabled Samsung smart TVs can effortlessly play videos and other content from their iPhone, iPad or Mac directly to their smart TVs. Customers must update to iOS 12.3 or macOS 10.14.5 to play or mirror to AirPlay 2-enabled smart TVs.

  • Customers with eligible VIZIO, LG and Sony smart TVs will be able to enjoy AirPlay 2 and HomeKit support later this year.

  • This fall, Apple TV+, Apple's original video subscription service, will be available in the Apple TV app.

1 Network and streaming app availability may vary by country. Some features are not available in all regions or all languages.
Press Contacts
Bernadette Simpao,Apple,bsimpao@apple.com,(669) 227-9273
Christine Monaghan,Apple, cmonaghan@apple.com ,(408) 974-8850
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple starts a new chapter at Carnegie Library

Apple starts a new chapter at Carnegie Library
Carnegie Library and the new DC History Center opened this morning, returning the library to the Washington, D.C. community as a center for learning, discovery and creativity.
Press Contacts
Nick Leahy,Apple, nleahy@apple.com, (408) 862-5012
Abby Reisinger,Apple,areisinger@apple.com,(669) 227-3527
Media Helpline,media.help@apple.com,(408) 974-2042

Apple Carnegie Library opens Saturday in Washington, D.C.

Apple Carnegie Library opens Saturday in Washington, D.C.
Washington - Apple today previewed its newest location at the Carnegie Library on Mount Vernon Square. This is Apple's most extensive historic restoration project to date, restoring and revitalizing the Beaux-Arts style building once home to Washington, D.C.'s Central Public Library. Originally funded by Andrew Carnegie and opened in 1903, the library will once again be a center for learning, discovery and creativity for the community, keeping with Carnegie's vision of a public and free space for all. 
Carnegie Library will host free daily Today at Apple programming, including sessions led by local artists and world class creators. To celebrate the opening, 40 artists will lead sessions during the six-week StoryMaker Festival. At the store, customers can explore Apple's latest products and work with over 225 highly trained staff members offering advice and technical support, as well as assistance for small businesses.
"Whether customers come to explore new products, visit one of our Geniuses or unlock their creativity in a Today at Apple session, Apple Carnegie Library is a place for everyone," said Deirdre O'Brien, Apple's senior vice president of Retail + People. "We are excited to share this magnificent space with all of our visitors in Washington, D.C., and to provide a home for inspiration for the next generation."
Carnegie Library on Mount Vernon Square also features the new DC History Center, which includes the Kiplinger Research Library, three galleries and a museum store, all owned and operated by the 125-year-old Historical Society of Washington, D.C. To restore the building to its original grandeur, Apple worked with conservation experts to carefully preserve the historic facades, return interior spaces to their original footprints, and restore distinctive early 20th-century detailing. Foster + Partners worked in close collaboration with Apple's Chief Design Officer Jony Ive to give this cultural icon a new lease of life.
"I love the synergy between old and new, the juxtaposition of the historic fabric and contemporary design," said Ive. "In its 'new' phase of life, Apple Carnegie Library will be a way for us to share our ideas and excitement about the products we create, while giving people a sense of community and encouraging and nurturing creativity. It has been a significant honor to restore the Carnegie Library for the people of Washington, D.C." 
Visitors to Apple Carnegie Library are welcomed by a revitalized grand entry plaza on K Street, and a new grand entry staircase on Mount Vernon Place creates an inviting route through the building to the adjacent Convention Center and neighboring Shaw District. The library's Vermont marble facade and sculptures on the south are completely restored.
A skylight that once illuminated the original library's circulation desk in the heart of the building returns with a new design to transform the space into a soaring double-height atrium. The dramatic gathering space, called the Forum, is the new home for Today at Apple in Washington, D.C. Visitors can attend free daily sessions focused on photography, filmmaking, music creation, coding, design and more.
For six weeks following opening, the StoryMaker Festival will bring together 40 artists, poets, activists, musicians, photographers, filmmakers, lawmakers and community builders to celebrate storytelling and inspire attendees to tell their own stories. The festival will conclude with a weekend block party to celebrate the stories the community has come together to share.
The area that housed the book stacks is now the Genius Grove where Apple's team of Geniuses will offer personalized technical support and advice. A grand staircase leads to the DC History Center on the second floor and the Carnegie Gallery in the basement, which displays historic photographs and documents for the public to learn about the origins and history of the building.
Nearly half of the store's employees are Washington, D.C. residents and others have joined from Apple stores across the region and country. The team speaks 27 languages, including more than 20 team members fluent in American Sign Language. 
Carnegie Library and the DC History Center open at Carnegie Library on Mount Vernon Square Saturday at 10 am. To sign up for Today at Apple sessions, visit apple.com/today and the StoryMakers Festival page .
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Ashley Rivera,Apple,ashley_rivera@apple.com,(408) 862-1381
Nick Leahy,Apple, nleahy@apple.com, (408) 862-5012
Media Helpline,media.help@apple.com,(408) 974-2042

Apple Reports Second Quarter Results

Apple Reports Second Quarter Results
Services Revenue Reaches New All-Time High of $11.5 Billion
Cupertino, California - April 30, 2019 - Apple today announced financial results for its fiscal 2019 second quarter ended March 30, 2019. The Company posted quarterly revenue of $58 billion, a decline of 5 percent from the year-ago quarter, and quarterly earnings per diluted share of $2.46, down 10 percent. International sales accounted for 61 percent of the quarter's revenue.
"Our March quarter results show the continued strength of our installed base of over 1.4 billion active devices, as we set an all-time record for Services, and the strong momentum of our Wearables, Home and Accessories category, which set a new March quarter record," said Tim Cook, Apple's CEO. "We delivered our strongest iPad growth in six years, and we are as excited as ever about our pipeline of innovative hardware, software and services. We're looking forward to sharing more with developers and customers at Apple's 30th annual Worldwide Developers Conference in June."
"We generated operating cash flow of $11.2 billion in the March quarter and continued to make significant investments in all areas of our business," said Luca Maestri, Apple's CFO. "We also returned over $27 billion to shareholders through share repurchases and dividends. Given our confidence in Apple's future and the value we see in our stock, our Board has authorized an additional $75 billion for share repurchases. We are also raising our quarterly dividend for the seventh time in less than seven years."
Reflecting the approved increase, Apple's board of directors has declared a cash dividend of $0.77 per share of the Company's common stock, an increase of 5 percent. The dividend is payable on May 16, 2019 to shareholders of record as of the close of business on May 13, 2019.
The management team and the Board will continue to review each element of the capital return program regularly and plan to provide an update on the program on an annual basis.
is providing the following guidance for its fiscal 2019 third quarter:
  • revenue between $52.5 billion and $54.5 billion
  • gross margin between 37 percent and 38 percent
  • operating expenses between $8.7 billion and $8.8 billion
  • other income/(expense) of $250 million
  • tax rate of approximately 16.5 percent

will provide live streaming of its Q2 2019 financial results conference call beginning at 2:00 p.m. PDT on April 30, 2019 at www.apple.com/investor/earnings-call/ . This webcast will also be available for replay for approximately two weeks thereafter.
periodically provides information for investors on its corporate website, apple.com , and its investors relations website, investor.apple.com . This includes press releases and other information about financial performance, reports filed or furnished with the SEC, information on corporate governance and details related to its annual meeting of shareholders.
This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include without limitation those about the Company's estimated revenue, gross margin, operating expenses, other income/(expense), tax rate, and plans for return of capital. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation: the effect of global and regional economic conditions on the Company's business, including effects on purchasing decisions by consumers and businesses; the ability of the Company to compete in markets that are highly competitive and subject to rapid technological change; the ability of the Company to manage frequent introductions and transitions of products and services, including delivering to the marketplace, and stimulating customer demand for, new products, services and technological innovations on a timely basis; the effect that shifts in the mix of products and services and in the geographic, currency or channel mix, component cost increases, increases in the cost of acquiring and delivering content for the Company's services, price competition, or the introduction of new products or services, including new products or services with higher cost structures, could have on the Company's gross margin; the dependency of the Company on the performance of distributors of the Company's products, including cellular network carriers and other resellers; the inventory and other asset risks associated with the Company's need to order, or commit to order, product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components, services and new technologies essential to the Company's business, including components and technologies that may only be available from single or limited sources; the dependency of the Company on manufacturing and logistics services provided by third parties, many of which are located outside of the US and which may affect the quality, quantity or cost of products manufactured or services rendered to the Company; the effect of product and services design and manufacturing defects on the Company's financial performance and reputation; the dependency of the Company on third-party intellectual property and digital content, which may not be available to the Company on commercially reasonable terms or at all; the dependency of the Company on support from third-party software developers to develop and maintain software applications and services for the Company's products; the impact of unfavorable legal proceedings, such as a potential finding that the Company has infringed on the intellectual property rights of others; the impact of changes to laws and regulations that affect the Company's activities, including the Company's ability to offer products or services to customers in different regions; the ability of the Company to manage risks associated with its international activities, including complying with laws and regulations affecting the Company's international operations; the ability of the Company to manage risks associated with the Company's retail stores; the ability of the Company to manage risks associated with the Company's investments in new business strategies and acquisitions; the impact on the Company's business and reputation from information technology system failures, network disruptions or losses or unauthorized access to, or release of, confidential information; the ability of the Company to comply with laws and regulations regarding data protection; the continued service and availability of key executives and employees; political events, international trade disputes, war, terrorism, natural disasters, public health issues, and other business interruptions that could disrupt supply or delivery of, or demand for, the Company's products; financial risks, including risks relating to currency fluctuations, credit risks and fluctuations in the market value of the Company's investment portfolio; and changes in tax rates and exposure to additional tax liabilities. More information on these risks and other potential factors that could affect the Company's financial results is included in the Company's filings with the SEC, including in the "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" sections of the Company's most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contact
Kristin Huguet,Apple,khuguet@apple.com,(408) 974-2414
Investor Relations Contacts
Nancy Paxton,Apple,paxton1@apple.com,(408) 974-5420
Matt Blake,Apple,mattblake@apple.com,(408) 974-7406
© 2019 Apple Inc. All rights reserved. Apple and the Apple logo are trademarks of Apple Inc. Other company and product names may be trademarks of their respective owners.

The facts about parental control apps

The facts about parental control apps
Apple has always believed that parents should have tools to manage their children's device usage. It's the reason we created, and continue to develop, Screen Time. Other apps in the App Store, including Balance Screen Time by Moment Health and Verizon Smart Family, give parents the power to balance the benefits of technology with other activities that help young minds learn and grow.
We recently removed several parental control apps from the App Store, and we did it for a simple reason: they put users' privacy and security at risk. It's important to understand why and how this happened.
Over the last year, we became aware that several of these parental control apps were using a highly invasive technology called Mobile Device Management, or MDM. MDM gives a third party control and access over a device and its most sensitive information including user location, app use, email accounts, camera permissions, and browsing history. We started exploring this use of MDM by non-enterprise developers back in early 2017 and updated our guidelines based on that work in mid-2017.
MDM does have legitimate uses. Businesses will sometimes install MDM on enterprise devices to keep better control over proprietary data and hardware. But it is incredibly risky-and a clear violation of App Store policies-for a private, consumer-focused app business to install MDM control over a customer's device. Beyond the control that the app itself can exert over the user's device, research has shown that MDM profiles could be used by hackers to gain access for malicious purposes.
Parents shouldn't have to trade their fears of their children's device usage for risks to privacy and security, and the App Store should not be a platform to force this choice. No one, except you, should have unrestricted access to manage your child's device.
When we found out about these guideline violations, we communicated these violations to the app developers, giving them 30 days to submit an updated app to avoid availability interruption in the App Store. Several developers released updates to bring their apps in line with these policies. Those that didn't were removed from the App Store.
We created the App Store to provide a secure, vibrant marketplace where developers and entrepreneurs can bring their ideas to users worldwide, and users can have faith that the apps they discover meet Apple's standards of security and responsibility.
Apple has always supported third-party apps on the App Store that help parents manage their kids' devices. Contrary to what The New York Times reported over the weekend, this isn't a matter of competition. It's a matter of security.
In this app category, and in every category, we are committed to providing a competitive, innovative app ecosystem. There are many tremendously successful apps that offer functions and services similar to Apple's in categories like messaging, maps, email, music, web browsers, photos, note-taking apps, contact managers and payment systems, just to name a few. We are committed to offering a place for these apps to thrive as they improve the user experience for everyone.
Press Contacts
Tom Neumayr,Apple, tneumayr@apple.com ,(408) 974-1972
Tammy Levine,Apple,tammy_levine@apple.com,(408) 862-8600
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Important notice for certain AC wall plug adapters and Apple World Travel Adapter Kits

Important notice for certain AC wall plug adapters and Apple World Travel Adapter Kits
Voluntary Recall and Exchange Program
Cupertino, California - Apple today announced a voluntary recall of AC wall plug adapters designed for use primarily in Hong Kong, Singapore and the United Kingdom. In very rare cases, affected Apple three-prong wall plug adapters may break and create a risk of electrical shock if touched. These wall plug adapters shipped with Mac and certain iOS devices between 2003 and 2010 and were also included in the Apple World Travel Adapter Kit. Apple is aware of six incidents worldwide.
The recall does not affect any Apple USB power adapters.
Because customer safety is a top priority, Apple is asking customers to stop using affected plug adapters. Customers should visit apple.com/support/three-prong-ac-wall-plug-adapter for details about how to exchange them for new adapters.
An affected three-prong plug adapter is white, with no letters on the inside slot where it attaches to the main Apple power adapter. See website for more details and images to identify an affected adapter.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Todd Wilder,Apple, wilder@apple.com, (408) 974-8335
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Conserving mangroves, a lifeline for the world

Conserving mangroves, a lifeline for the world
Apple, Conservation International and Colombian Communities Partner to Protect Earth's Carbon-Trapping Coastal Trees
The roots of a mangrove tree are like veins. They rise up and plunge down into the salty waters of Cispatá Bay in Córdoba, Colombia, along the coast of the Caribbean Sea, sprawling in every direction. A series of channels have formed an arterial highway connecting to the Sinú River, providing single-lane access into and out of the mangroves where fishermen and loggers begin their day's work.
"Right now we have a lot of people working on opening channels to keep the water flowing," says Luis Roberto Canchila Avila, president of Asoamanglebal, the first mangrove association in San Bernardo del Viento in Córdoba. "Because we are in summer, there are parts where the water flow is different and fish die as they are left without oxygen." It's a delicate balance: too much river water or too little salt water, and the mangroves could be destroyed.
The mangroves have long been a lifeline for the coastal communities of Colombia. They protect them from storm surges and provide food and wood supplies to families. They are also a lifeline for the world, sucking carbon out of the atmosphere and storing it deep in their soil below water for centuries. Recent studies show they can store up to 10 times the amount of carbon per acre as land-based forests.
But pressures from illegal farming, fishing and logging combined with climate change are threatening their existence. "There are many illegal groups working in the mangroves," Canchila Avila says. "They don't know or care for the sustainability efforts." According to Conservation International, when degraded or destroyed, mangroves and other coastal ecosystems emit the carbon they have stored for centuries into the atmosphere and become sources of greenhouse gases. They estimate that as much as 1 billion metric tons of CO 2 are being released annually from degraded coastal ecosystems. 1 That's equivalent to the total annual emissions from cars, buses, aircraft and boats in the US in 2017.
On this humid, sunny April morning, Cispatá Bay is still, save for a few local fishermen waist deep in the sea casting their hand-woven nets. Here, Conservation International and Invemar Research Institute are collecting mangrove soil samples to be analyzed for carbon stored in sediment below the waterline, known as "blue carbon." Together with the Omacha Foundation, the three organizations are designing a carbon financing model to incentivize conservation and restoration of mangroves in the region, working in partnership with the local government environment authority (CVS) and the local communities.
For Apple's Earth Day 2018 Give Back campaign , Apple partnered with Conservation International to protect and restore the 27,000-acre mangrove forest in Cispatá Bay, which is expected to sequester 1 million metric tons of CO 2 over its lifetime. At the Global Climate Action Summit last September in California, Apple's Vice President of Environment, Policy and Social Initiatives Lisa Jackson underscored the importance of this type of preservation. "These forests are critical because they're one of nature's most important tools in the battle against climate change," she said. "Globally, we've lost half of the world's mangrove forests since the 1940s - so it's high time we start preserving and protecting them."
rvation International's project is the first in the world to fully quantify blue carbon credits in both trees and soil, and will be a model for scaling carbon sequestration in global mangrove ecosystems and curbing emissions caused by deforestation in these areas.
"We are pioneering this new wetland model," says María Claudia Díazgranados Cadelo, marine biologist and director of Marine and Community Incentive Programs at Conservation International. "We need to strengthen the way we measure carbon stocks in the soil component of the mangroves. Other methodologies only use above-ground biomass without taking much consideration of the soil, which for mangroves and other coastal ecosystems is the most important place where those ecosystems store carbon."
Beyond the bay, there are hundreds of families living and working with the mangroves. The mangleros , as they are called, are part of a network of local mangrove associations formed to conserve and protect the mangroves as well as the communities that rely on them for food and income.
In the neighboring town of San Antero, Cispatá native Ignacia De La Rosa Pérez, manages the relationship between the community and the nonprofit organizations through the Independent Mangrove Association. "I was practically born in the mangroves," De La Rosa Pérez says. "When I was a little girl I began to lead expeditions into the woods and explore life. I didn't know I was a leader, but everyone followed me. That's how I began leading movements."
Since 1976, De La Rosa Pérez has collected decades of data on the mangroves, including details on the animals that live there, the health of the mangroves and the channels that run through them. Binders of maps and in-depth analysis on the characteristics of these coastal trees line two bookshelves in her home office. She holds the greatest collection of data on the region since long before Cispatá Bay was classified as a Marine Protected Area Subsystem, the terms of which also reside in a few binders in De La Rosa Pérez's home.
"We saw the shift in the mouth of the river," De La Rosa Pérez says. "We saw changes in the ecological processes from the animals to the forest. Everything continued to change, and finally one mangrove that had been there for three or four centuries shifted onto the land, so as time went by, people began to sustain themselves from the mangroves."
As De La Rosa Pérez recalls, the community would sell whatever they could: wood, tree bark, fish and crabs. So when a local politician tried to label the mangrove workers as ecological predators, De La Rosa Pérez was enraged. While the mangrove workers were accused of destroying the trees through their fishing and logging practices, the reality is the trees were actually dying on their own.
"We've begun to speak a new language, a cross between the language of the professionals, of technicians and scientists, and the language of the community."
"When I was 3, we would compete to see who could find the biggest tree that was buried," De La Rosa Pérez says. "The mangrove had disappeared, maybe because of the salinity or lack of tributaries. That experience resulted in an answer in '92 ... I went out to the salt mines with the mangrove workers. They dug out the dirt with their hands and with shovels. They pulled up the tree to prove they hadn't cut it down."
That proof laid the groundwork for a long-term alliance between the local community and CVS, establishing a set of sustainable practices for using the mangroves. Among them is a rotation plan for leveraging the mangroves from only one designated area at a time so that each zone has time to recover and restore itself.
"We've begun to speak a new language," De La Rosa Pérez explains, "a cross between the language of the professionals, of technicians and scientists, and the language of the community. That's what made us grow and be able to reach the place that we all are in today."
Twenty-five miles east of San Antero in San Bernardo del Viento, Asoamanglebal's Canchila Avila is managing a similar relationship between the community, the local organizations and local government. While Canchila Avila coordinates the sustainable cutting and clearing of mangroves to maintain water flow, he also assigns permits for cutting wood to be sold for construction purposes. "We take from the mangroves but we're also preserving them," Canchila Avila says. "If we find an area with very few trees, we know that it needs rehabilitation and it needs to recuperate. We let that area restore and we add trees."
"We know the area and we know the height of the river, so we used to cut without any prior technical knowledge just because we grew up watching how it was done," Canchila Avila says. "Today we combine technical knowledge from CVS with our experience."
Canchila Avila, De La Rosa Pérez, Díazgranados and a team of marine biologists and environmentalists are all on the frontlines of these conservation efforts. Without the knowledge and experience of the mangleros, preserving the mangroves would be almost impossible.
"They are our right hand in terms of conservation efforts," Díazgranados says.
The root between the people of Cispatá Bay and the mangroves runs deep. So much so, that every year, the Festival of the Donkey during Holy Week serves as a reminder. Based on a biblical tale retold through the lens of a local puppeteer, masked donkeys carry a man to the town square where he is sentenced to death for his crimes and must read his will. In it, he declares: "To the people of the mangroves, I leave the mangroves."
1 Pendleton, L., D.C. Donato, B.C. Murray, S. Crooks, W.A. Jenkins, S. Sifleet, C. Craft, J.W. Fourqurean, J.B. Kauffman, N. Marbà, P. Megonigal, E. Pidgeon, D. Herr, D. Gordon and A. Baldera. "Estimating Global 'Blue Carbon' Emissions from Conversion and Degradation of Vegetated Coastal Ecosystems," 2012.
Press Contacts
Keri Fulton,Apple,keri_fulton@apple.com,(240) 595-2691
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple expands global recycling programs

Apple expands global recycling programs
Cupertino, California - Apple today announced a major expansion of its recycling programs, quadrupling the number of locations US customers can send their iPhone to be disassembled by Daisy, its recycling robot. Daisy will disassemble and recycle select used iPhones returned to Best Buy stores throughout the US and KPN retailers in the Netherlands. Customers can also turn in their eligible devices to be recycled at any Apple Store or through apple.com as part of the Trade In program.
has received nearly 1 million devices through Apple programs and each Daisy can disassemble 1.2 million devices per year. In 2018, the company refurbished more than 7.8 million Apple devices and helped divert more than 48,000 metric tons of electronic waste from landfills. 
"Advanced recycling must become an important part of the electronics supply chain, and Apple is pioneering a new path to help push our industry forward," said Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives. "We work hard to design products that our customers can rely on for a long time. When it comes time to recycle them, we hope that the convenience and benefit of our programs will encourage everyone to bring in their old devices."
Daisy is now able to disassemble 15 different iPhone models at the rate of 200 per hour, recovering even more important materials for re-use. Once materials have been recovered from Daisy, they are recycled back into the manufacturing process. For cobalt, which is a key battery material, Apple sends iPhone batteries recovered by Daisy upstream in its supply chain. They are then combined with scrap from select manufacturing sites and, for the first time, cobalt recovered through this process is now being used to make brand-new Apple batteries - a true closed loop for this precious material.
also uses 100 percent recycled tin in a key component of the main logic boards of 11 different products. The company's engineering of an aluminum alloy made from 100 percent recycled aluminum allows the new MacBook Air and Mac mini to have nearly half the carbon footprint of earlier models. Starting this year, aluminum recovered through the Apple Trade In program is being remelted into the enclosures for the MacBook Air.
To further its research on recycling, Apple today also announced the opening of its Material Recovery Lab dedicated to discovering future recycling processes. The new 9,000-square-foot facility in Austin, Texas, will look for innovative solutions involving robotics and machine learning to improve on traditional methods like targeted disassembly, sorting and shredding. The Lab will work with Apple engineering teams as well as academia to address and propose solutions to today's industry recycling challenges.
continues to expand its programs to ensure devices are used for as long as possible. The number of Apple Stores and network of Authorized Service Providers has grown to over 5,000 worldwide. Last fall, Apple rolled out a new method for optimizing iPhone screen repairs that allows thousands more independent shops to offer the service. Apple also launched a battery replacement and recycling program for all of its products.
Today, Apple released its 2019 Environment report, which contains additional information on the company's climate change solutions, including its recent announcement that 44 of its suppliers have committed to 100 percent renewable energy for their Apple production. The report can be viewed at apple.com/environment . The company will be celebrating Earth Day on April 22 with environmentally themed Today at Apple sessions at all Apple Stores, and will be featuring original stories and collections of apps and games on the App Store to help people honor the Earth and consider their role in the natural ecosystem. Apple's Earth Day Challenge also encourages Apple Watch wearers to complete any workout of 30 minutes or more to earn a special Earth Day Award and stickers for Messages. 1
will also be supporting the efforts of environmentally-focused non-profits Conservation International, SEE Foundation and The Recycling Partnership - expanding on its conservation and resource efficiency work from last year.
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 In order to see the Activity challenge, users must have iOS 12.1.3 and watchOS 5.1.3, or later.
Press Contacts
Keri Fulton,Apple,keri_fulton@apple.com,(240) 595-2691
Media Helpline,media.help@apple.com,(408) 974-2042

Qualcomm and Apple agree to drop all litigation

Qualcomm and Apple agree to drop all litigation
* Agreement ends all ongoing litigation, including with Apple's contract manufacturers * Companies have reached a global patent license agreement and a chipset supply agreement
San Diego and Cupertino, California - Qualcomm and Apple today announced an agreement to dismiss all litigation between the two companies worldwide. The settlement includes a payment from Apple to Qualcomm. The companies also have reached a six-year license agreement, effective as of April 1, 2019, including a two-year option to extend, and a multiyear chipset supply agreement.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
omm invents breakthrough technologies that transform how the world connects, computes and communicates. When we connected the phone to the Internet, the mobile revolution was born. Today, our inventions are the foundation for life-changing products, experiences, and industries. As we lead the world to 5G, we envision this next big change in cellular technology spurring a new era of intelligent, connected devices and enabling new opportunities in connected cars, remote delivery of health care services, and the IoT - including smart cities, smart homes, and wearables. Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, all of our engineering, research and development functions, and all of our products and services businesses, including, the QCT semiconductor business. For more information, visit Qualcomm's website , OnQ blog , Twitter and Facebook pages.
Press Contacts
Kristin Huguet,Apple,khuguet@apple.com,(408) 974-2414
Josh Rosenstock,Apple,jrosenstock@apple.com,(408) 862-1142
Pete Lancia,Qualcomm,corpcomm@qualcomm.com,(858) 845-5959
Mauricio Lopez-Hodoyan,Qualcomm Investor Relations,ir@qualcomm.com,(858) 658-4813

Apple tops clean energy goal with new supplier commitments

Apple tops clean energy goal with new supplier commitments
Company Spends $2.5 Billion in Environmental Initiatives
Cupertino, California - Apple today announced it has nearly doubled the number of suppliers that have committed to run their Apple production on 100 percent clean energy, bringing the total number to 44. Because of this partnership between Apple and its suppliers, Apple will exceed its goal of bringing 4 gigawatts of renewable energy into its supply chain by 2020, with over an additional gigawatt projected within that timeframe. This comes one year after Apple announced that all of its global facilities are powered by 100 percent renewable energy.
"Every time one of our suppliers joins us in our efforts to address climate change, we move closer to a better future for the next generation," said Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives. "We've made it a priority to hold our suppliers accountable to the same environmental standards we observe and hope that our collaboration will show others what is possible. While we are proud of our announcement today, we won't stop driving change within our industry to support the clean energy transition happening globally."
reduced its comprehensive carbon footprint for the third year in a row in 2018, in large part due to the company's Supplier Clean Energy Program. Manufacturing makes up 74 percent of Apple's carbon footprint, so the program helps its suppliers increase energy efficiency and transition to renewable energy sources. Just last year, Apple and its suppliers participated in clean energy generation that roughly equaled the electricity needed to power over 600,000 homes in the US.
has further expanded its supplier education and support initiatives, including through its Clean Energy Portal, an online platform to help suppliers identify renewable energy sources globally. Over 100 suppliers have already registered to participate in the site. It also launched a first-of-its-kind fund with 10 of its suppliers last year to help finance renewable energy projects in China.
The company also announced major progress to address environmental solutions by allocating all $2.5 billion in green bonds it previously announced, the largest of any US corporation. Through its now-completed $2.5 billion Green Bond allocations, the company has contributed to 40 environmental initiatives around the world. That includes projects Apple has created to cover its entire electricity load - as of January 2019, approximately 66 percent of the renewable energy Apple uses comes from such endeavors.
's Green Bonds are also notable for the number of areas of environmental research and innovation they support. Projects include solar rooftops in Japan, an aquifer to conserve water in Oregon and the creation of a custom alloy made of 100 percent recycled aluminum that is now found in the newest MacBook Air and Mac mini.
For more on Apple's environmental initiatives, visit  apple.com/environment .
The list of newly committed suppliers includes: Advanced International Multitech, Arkema, AT&S, Bemis Associates, Biel Crystal (HK) Manufactory Ltd., BOE, Catcher Technology, Compal Electronics, Corning Incorporated, COSMO, DSM Engineering Plastics, ECCO Leather, Fastway Creation, Finisar, Goertek, Golden Arrow, H.B. Fuller, Hon Hai Precision Industry, Ibiden, Jabil, LEALEA Enterprise, Lens Technology, Lishen, Luxshare-ICT, Mega Precision, Nidec, Pegatron, Primax Group, Qorvo, Quadrant, Quanta Computer, RRD, RyPax, SanHuan, SDK, Solvay, STMicroelectronics, Sunway Communication, Sunwoda Electronics, Taiyo Ink Mfg. Co., tesa SE, TSMC, Wistron and Yuto.
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Keri Fulton,Apple,keri_fulton@apple.com,(240) 595-2691
Media Helpline,media.help@apple.com,(408) 974-2042

ECG app and irregular rhythm notification on Apple Watch available today across Europe and Hong Kong

ECG app and irregular rhythm notification on Apple Watch available today across Europe and Hong Kong
The ECG app on Apple Watch Series 4, a direct-to-consumer product that enables customers to take an electrocardiogram right from their wrist, is available in Hong Kong and 19 European countries, including France, Germany, Italy, Spain and the United Kingdom. In addition to receiving De Novo clearance in the US from the FDA, the ECG app 1 and irregular rhythm notification 2 are now CE marked and cleared in the European Economic Area.
Part of the free watchOS 5.2 software update, the ECG app can capture heart rhythm on demand in a moment when users experience symptoms such as a rapid or skipped heart beat and help provide clinically important data to physicians. The irregular rhythm notification feature on Apple Watch occasionally checks heart rhythm in the background and sends a notification if an irregular heart rhythm that appears to be atrial fibrillation (AFib) is identified. 
The ECG app and irregular rhythm notification feature can alert users to signs of AFib. Left untreated, AFib is one of the leading conditions that can result in stroke, the second most common cause of death around the world.

"We've seen the ECG app and irregular rhythm notifications on Apple Watch have meaningful impact on our customers across the United States," said Jeff Williams, Apple's chief operating officer. "We are excited to bring these features to customers in Europe and Hong Kong, giving them access to empowering information about their heart health."
ECG App
New electrodes built into the back crystal and Digital Crown on Apple Watch Series 4 work together with the ECG app to enable customers to take an ECG similar to a single-lead electrocardiogram. Taking an ECG recording is as simple as launching the ECG app on Apple Watch Series 4 and touching the Digital Crown, which completes the circuit and allows electrical signals across the user's heart to be measured. After 30 seconds, the ECG app can classify the user's heart rhythm as AFib or sinus rhythm.
All recordings, their associated classifications and any noted symptoms are stored securely in the Health app on iPhone, from which users can share a PDF of the results with physicians.
A clinical trial of around 600 participants found the ECG app on Apple Watch demonstrated 98.3 percent sensitivity in classifying AFib and 99.6 percent specificity in classifying sinus rhythm in classifiable recordings when compared to a gold standard 12-lead ECG administered by a cardiologist. 87.8 percent of recordings in the study could be classified by the ECG app.
Irregular Rhythm Notification
Available on Apple Watch Series 1 or later, the irregular rhythm notification feature will occasionally check the user's heart rhythm in the background for signs of an irregular heart rhythm using the optical heart sensor. If an irregular rhythm is detected on five rhythm checks over a minimum of 65 minutes, Apple Watch alerts the user with a notification.
The irregular rhythm notification feature was recently studied in the Apple Heart Study. With over 400,000 participants, the Apple Heart Study was the largest screening study on atrial fibrillation ever conducted, and one of the largest cardiovascular trials to date.
Released March 16, 2019, Stanford Medicine's results from the Apple Heart Study found "only 0.5 percent of participants received irregular pulse notifications, an important finding given concerns about potential over-notification." The study further found evidence to support wearable technology has the ability to safely identify heart rate irregularities, which subsequent testing confirmed to be atrial fibrillation.
To enable these new heart features, customers will open the Health app on iPhone where they will be presented with details about who can use these features, what the features can and cannot do, what results users may get, how to interpret those results and clear instructions for what to do if users are feeling symptoms that require immediate medical attention.
watchOS 5.2 will be available today. Customers must also update their iPhone to iOS 12.2.
More information on the ECG app can be found here and more information on the irregular rhythm notification can be found here . Medical professionals and providers can find more information on Apple Watch, the ECG app and irregular rhythm notifications here .
1 This feature is available on Apple Watch Series 4 in Austria, Belgium, Denmark, Finland, France, Germany, Greece, Guam, Hong Kong, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Puerto Rico, Romania, Spain, Sweden, Switzerland, the UK, US and US Virgin Islands, and requires iPhone 5s or later on iOS 12.2. The ECG app does not detect a heart attack, blood clots, a stroke or other heart-related conditions including high blood pressure, congestive heart failure, high cholesterol or other forms of arrhythmia.
2 This feature is available for Apple Watch Series 1 and later and requires iPhone 5s or later on iOS 12.2 in Austria, Belgium, Denmark, Finland, France, Germany, Greece, Guam, Hong Kong, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Puerto Rico, Romania, Spain, Sweden, Switzerland, the UK, US and US Virgin Islands. The irregular rhythm notification feature does not detect a heart attack, blood clots, a stroke or other heart-related conditions including high blood pressure, congestive heart failure, high cholesterol or other forms of arrhythmia.
Press Contacts
Lance Lin,Apple,lance_lin@apple.com,(408) 974-5036
Nikki Rothberg,Apple,nrothberg@apple.com,(408) 974-4427
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Art and form: Dancer Hope Boykin explores freedom with AirPods

Art and form: Dancer Hope Boykin explores freedom with AirPods
In her own words, Hope Boykin is a creator. She's an educator, a mover and a motivator. And she's also a bit of a techie.
A self-proclaimed early adopter, Boykin laughs at her sometimes extreme lengths to get the latest iPhone, or strategically enlisting fellow company members to pick up AirPods for her while she was traveling in 2016.
"I knew they were going to change everything," Boykin says.
At rehearsal, colleagues grilled her about whether they would like them, using Boykin as their own personal gadget reviewer. Boykin even relies on her AirPods to drown out the world during her physical therapy (PT), putting herself in a bubble, from the PT table to her subway ride home. Today, AirPods are the world's most popular wireless headphone. "When I'm on the train and I look down the line of the subway, everyone has AirPods in," she says.
A dancer performing with the Alvin Ailey American Dance Theater (AAADT) for 19 years, Boykin has been moving since she was 3 years old, and dancing professionally for the past 26 years.
"I've been choreographing since maybe 4," Boykin says. "I also was asked to choreograph 'Willy Wonka and the Chocolate Factory' when I was in the fourth grade."
Next month, Boykin rejoins AAADT after an ankle injury last December. Before stepping back out on stage, she will have choreographed several works in various artistic worlds. She's now worked in theater, choreographing a new musical at the Public Studio in New York. She's working with a BFA student at The Ailey School, creating her solo performance for an upcoming benefit show. Her latest project: choreographing soul singer Andra Day's performance of her soulful song "Rise Up" at the Hudson Yards opening ceremony on March 15, 2019. "It seems like every time I get hurt, I find a new medium to express myself," she says. "It just reminds me that I don't have limits."
When Boykin was asked to choreograph the Hudson Yards performance, she buried herself in Andra Day's music, wearing her AirPods wherever, whenever. "I listened to it so much it was frustrating," she says. "On the subway, leaving the house, when I got home. When you know every [inhale] she's going to do, or [exhale], then you can put that in the movement. So there's that surrounding of yourself in the music."
"I can turn and jump and leap, and they do not come out of my ear. You are untethered, but you're still free."
At The Ailey School, Boykin revels in her ability to move freely, floating across the studio, getting lost in her own world. "Oftentimes I feel like the design of something was designed for me," she says. "I can turn and jump and leap, and they do not come out of my ear. You are untethered, but you're still free."
Boykin recalls her days with Philadanco in the '90s, when dancers would learn repertory by watching performance footage on VHS on a television. "You'd watch it and you'd rewind it, and then you'd rewind it so much that you ruined the tape, that you got clear tape and you closed it up."
Since then, Boykin has embraced every technology available to her. From an early cassette camcorder to her AirPods and collection of iPhones that she rigs up in the studio alongside a DJI Osmo camera to record her rehearsals from every angle, Boykin is obsessed with the art of capture. She produced her own book, "Moments," a collection of her words, musings and imagery of herself. She has a series of videos (shot and edited - by her - in Final Cut Pro) that she uses to express herself in her "off time." Her students are her latest medium.
"I have my AirPods in so I can make sure my work sounds the way it should sound," Boykin says. "But I don't always let them hear what we're working on. It leaves the dancers feeling a raw feeling. They aren't trying to marry themselves to one line, or one chord, or one note. I could give them notes about how they should feel, before they hear the music."
"It helps to be in the zone and for us to be kind of like a canvas for her," says Martina Viadana, a student at The Ailey School and who Boykin refers to as her "body" to articulate her choreography before she is cleared to fully move again herself. "She's really like the painter in that sense."
While technology might seem like the antithesis of dance, it has transformed the experience, enabling students the freedom to move and learn in their own way, at their own speed. For Boykin, it's allowed her the freedom to create, regardless of her ability to move.
"Freedom is a lot of things," Boykin says. "As a performer, I can pretend. I can smile with a tear falling, or perform after the death of my father, or feel unworthy and still be able to share something, but it's nice to be able to get lost in your space at times."
"When I can be in a room with several other people, have my phone in my bag and my AirPods in my ears," she says, "and I can lose myself in that space, I'm not tied to a cord, I'm not tied to someone's opinion, I'm not tied to judgement, it's just me, and then I can be as free as I can possibly be."
Press Contacts
Fana Yohannes,Apple,fyohannes@apple.com,(408) 974-2246
Alex Kirschner,Apple,alexkirschner@apple.com ,(408) 974-2479
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Highlights from Apple's keynote event

Highlights from Apple's keynote event
Press Contact
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple unveils Apple TV+, the new home for the world's most creative storytellers

Apple unveils Apple TV+, the new home for the world's most creative storytellers
's Original Video Subscription Service in the All-New Apple TV App will Give Users Access to Exclusive Original Shows, Movies and Documentaries
Cupertino, California - Apple today announced TV+ , the new home for the world's most creative storytellers featuring exclusive original shows, movies and documentaries, coming this fall. Apple TV+, Apple's original video subscription service, will feature a brand new slate of programming from the world's most celebrated creative artists, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more. On the Apple TV app, subscribers will enjoy inspiring and authentic stories with emotional depth and compelling characters from all walks of life, ad-free and on demand.
"We're honored that the absolute best lineup of storytellers in the world - both in front of and behind the camera - are coming to Apple TV+," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "We're thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet."
Additionally, Apple debuted the all-new TV app and Apple TV channels coming in May 2019. The all-new Apple TV app brings together the different ways to discover and watch shows, movies, sports, news and more in one app across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices. Users can subscribe to and watch new Apple TV channels - paying for only services they want, like HBO, SHOWTIME and Starz - all on demand, available on and offline, with incredible picture quality and sound; enjoy sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes movies and TV shows all within the new, personalized Apple TV app.
Beginning in May, customers can subscribe to Apple TV channels à la carte and watch them in the Apple TV app, with no additional apps, accounts or passwords required. Apple TV channels include popular services such as HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services like MTV Hits, with more to be added over time around the world.
The new Apple TV app personalizes what viewers love to watch across their existing apps and services while developing a secure and comprehensive understanding of users' viewing interests. The app will offer suggestions for shows and movies from over 150 streaming apps, including Amazon Prime and Hulu, as well as pay-TV services such as Canal+, Charter Spectrum, DIRECTV NOW and PlayStation Vue. Optimum and Suddenlink from Altice will be added later this year. 1
Additionally, the Apple TV app will become the new home to the hundreds of thousands of movies and TV shows currently available for purchase or rent in the iTunes Store.
Availability
  • Pricing and availability for the Apple TV+ video subscription service will be announced later this fall.

  • The all-new TV app is coming to iPhone, iPad and Apple TV customers in over 100 countries with a free software update this May, and to Mac this fall.

  • Through Family Sharing, users can share Apple TV+ and subscriptions to Apple TV channels.

  • The Apple TV app will be available on Samsung smart TVs beginning this spring and on Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future.

  • Later this year, customers with eligible VIZIO, Samsung, LG and Sony smart TVs will be able to effortlessly play videos and other content from their iPhone or iPad directly to their smart TVs with AirPlay 2 support.

revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 Network and streaming app availability may vary by country.
Press Contacts
Christine Monaghan,Apple, cmonaghan@apple.com ,(408) 974-8850
Rita Cooper Lee,Apple,rcooperlee@apple.com,(424) 326-4515
Media Helpline,media.help@apple.com,(408) 974-2042

Apple introduces Apple Arcade - the world's first game subscription service for mobile, desktop and the living room

Apple introduces Apple Arcade - the world's first game subscription service for mobile, desktop and the living room
Arcade will Feature Brand New, Original Games from Acclaimed Indie Developers, Major Studios and Legendary Creators Hironobu Sakaguchi, Ken Wong and Will Wright
Cupertino, California - Apple today announced  Arcade , a game subscription service that will feature over 100 new and exclusive games, including original releases from renowned creators Hironobu Sakaguchi, Ken Wong, Will Wright and dozens more. Apple Arcade games will redefine games and be curated based on originality, quality, creativity, fun and their appeal to players of all ages. Apple Arcade will give customers the freedom to try any game from its handpicked collection of titles that are all-you-can-play, have no ads, ad tracking or additional purchases, and respect user privacy. 
The App Store is the world's most successful and vibrant gaming platform with nearly 300,000 free and paid games. Free games, supported by advertising or in-app purchases, are enjoyed by hundreds of millions of players around the world. Paid games are often critically acclaimed and beloved by the people who play them, but competing with free is hard, so even the best of these games have only reached a smaller audience. With the simplicity of a single subscription, Apple Arcade will bring games like these to the App Store's more than 1 billion gaming customers. Apple Arcade is the perfect complement to the already enormously popular catalog of free games on the App Store, making iOS the premier gaming platform for players of all ages.
is not just handpicking the games in Apple Arcade, but also contributing to the development costs and working closely with creators to bring the games to life. Made by some of the most critically acclaimed game developers in the world, Apple Arcade games will entertain customers with incredibly fun gameplay and immersive stories, while capturing imaginations with original art and music. The service will feature games from Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman, ustwo games and dozens more.
"The App Store is the world's biggest and most successful game platform. Now we are going to take games even further with Apple Arcade, the first game subscription service for mobile, desktop and the living room," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "We are working with some of the most innovative game developers in the world to create over 100 new and exclusive games to play across iPhone, iPad, Mac and Apple TV. Apple Arcade games will be great for families, respect user privacy and will not have ads or require any additional purchases. We think players of all ages are going to love Apple Arcade."
Arcade will introduce an innovative way to access a collection of brand new games that will not be available on any other mobile platform or in any other subscription service. Rather than pay up front for each game, a subscription to Apple Arcade will give players the opportunity to try any game in the service without risk. Since every game includes access to the full experience, including all game features, content and future updates, no additional purchases will be required. Every game will be playable offline, and many games will offer support for game controllers. Because subscribers can play Apple Arcade games across iPhone, iPad, Mac and Apple TV, they can pick up where they left off in a game, even if they switch devices. New games will be added to the service on a regular basis.
Arcade will launch in fall 2019 in more than 150 countries from a new tab on the App Store across iOS, macOS and tvOS. Developers interested in being considered for Apple Arcade should visit developer.apple.com/apple-arcade .
With the App Store, Apple ignited a worldwide app phenomenon that has revolutionized the way people work, connect, learn and play. The App Store drives the app economy and has earned $120 billion for developers worldwide. Today, the App Store is the world's safest and most vibrant app marketplace, with over half a billion people visiting each week. Privacy, security, quality and curation are fundamental to the App Store. Every app must meet and maintain Apple's strict guidelines to launch and remain on the App Store. For enhanced discoverability, experts create rich editorial content and curated collections of the best apps every day. The App Store is the single best place to explore the world of apps, and is available on iPhone, iPad, Mac, Apple Watch, Apple TV and iMessage.
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Tammy Levine,Apple,tammy_levine@apple.com,(408) 862-8600
Stephanie Saffer,Apple, ssaffer@apple.com ,(408) 974-5160
Media Helpline,media.help@apple.com,(408) 974-2042

Introducing Apple Card, a new kind of credit card created by Apple

Introducing Apple Card, a new kind of credit card created by Apple
Built on Simplicity, Transparency and Privacy, and Designed to Help Customers Lead a Healthier Financial Life
Cupertino, California - Apple today announced Apple Card , an innovative, new kind of credit card created by Apple and designed to help customers lead a healthier financial life. Apple Card is built into the Apple Wallet app on iPhone, offering customers a familiar experience with Apple Pay and the ability to manage their card right on iPhone. Apple Card transforms the entire credit card experience by simplifying the application process, eliminating fees, encouraging customers to pay less interest and providing a new level of privacy and security. Available in the US this summer, Apple Card also offers a clearer and more compelling rewards program than other credit cards with Daily Cash, which gives back a percentage of every purchase as cash on customers' Apple Cash card each day.
"Apple Card builds on the tremendous success of Apple Pay and delivers new experiences only possible with the power of iPhone," said Jennifer Bailey, Apple's vice president of Apple Pay. "Apple Card is designed to help customers lead a healthier financial life, which starts with a better understanding of their spending so they can make smarter choices with their money, transparency to help them understand how much it will cost if they want to pay over time and ways to help them pay down their balance."
A Credit Card Designed for iPhone
Customers can sign up for Apple Card in the Wallet app on their iPhone in minutes and start using it with Apple Pay right away in stores, in apps or online worldwide. Apple Card gives customers easy-to-understand, real-time views of their latest transactions and balance right in Wallet, and Apple Card support is available 24/7 by simply sending a text from Messages.
Easy-to-Understand Spending
Apple Card uses machine learning and Apple Maps to clearly label transactions with merchant names and locations. Purchases are automatically totaled and organized by color-coded categories such as Food and Drinks, Shopping and Entertainment. To help customers better understand their spending, Apple Card provides weekly and monthly spending summaries.
Receive Daily Cash
Customers will receive a percentage of every Apple Card purchase amount back as Daily Cash. Unlike other cash back rewards, Daily Cash is added to customers' Apple Cash card each day and can be used right away for purchases using Apple Pay, to put toward their Apple Card balance or send to friends and family in Messages. Every time customers use Apple Card with Apple Pay, they will receive 2 percent Daily Cash. Customers will also get 3 percent Daily Cash on all purchases made directly with Apple, including at Apple Stores, on the App Store and for Apple services.
No Fees and Lower Interest
There are no fees associated with Apple Card: no annual, late, international or over-the-limit fees. Apple Card's goal is to provide interest rates that are among the lowest in the industry and if a customer misses a payment, they will not be charged a penalty rate. 1
To help customers make informed choices, Apple Card shows a range of payment options and calculates the interest cost on different payment amounts in real time. As a way to pay less interest, Apple Card will also suggest paying a bit more every month and offers the flexibility to schedule more frequent payments.
A New Level of Privacy and Security
A unique card number is created on iPhone for Apple Card and stored safely in the device's Secure Element, a special security chip used by Apple Pay. Every purchase is secure because it is authorized with Face ID or Touch ID and a one-time unique dynamic security code. The unique security and privacy architecture created for Apple Card means Apple doesn't know where a customer shopped, what they bought or how much they paid.
Goldman Sachs and Mastercard
Apple is partnering with Goldman Sachs and Mastercard to provide the support of an issuing bank and global payments network. As a newcomer to consumer financial services, Goldman Sachs is creating a different credit card experience centered around the customer, which includes never sharing or selling data to third parties for marketing and advertising. Mastercard will provide cardholders the ability to shop at merchants around the globe.
"Simplicity, transparency and privacy are at the core of our consumer product development philosophy," said David M. Solomon, chairman and CEO of Goldman Sachs. "We're thrilled to partner with Apple on Apple Card, which helps customers take control of their financial lives."
"We are excited to be the global payments network for Apple Card, providing customers with fast and secure transactions around the world," said Ajay Banga, president and CEO of Mastercard.
A Beautiful Titanium Card
Apple has also designed a titanium Apple Card for shopping at locations where Apple Pay is not accepted yet. With no card number, CVV security code, expiration date or signature on the card, Apple Card is more secure than any other physical credit card. All this information is easily accessible in Wallet to use in apps and on websites. For purchases made with the titanium Apple Card, customers will get 1 percent Daily Cash.
Availability
US customers can now sign up for the latest news about Apple Card on apple.com/apple-card . Apple Card will be available to qualified customers in the US this summer.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 Late or missed payments will result in additional interest accumulating toward the customer's balance.
Press Contacts
Hannah Wong,Apple,hannahw@apple.com,(408) 974-7077
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple launches Apple News+, an immersive magazine and news reading experience

Apple launches Apple News+, an immersive magazine and news reading experience
Subscribers to Enjoy Personalized, Comprehensive Access to Over 300 Publications Within Apple News
Cupertino, California - Apple today announced News+ , a new subscription service that brings together over 300 popular magazines, leading newspapers and digital publishers into a beautiful, convenient and curated experience within the Apple News app. Available in the US and Canada, Apple News+ presents the best and most relevant articles to meet any range of interests from renowned publications such as Vogue, National Geographic Magazine, People, ELLE, The Wall Street Journal and Los Angeles Times. 
News+ adds an even more expansive collection of high-quality stories to the free experience of Apple News, which is the No. 1 news app and delivers current events coverage from trusted sources. 1 All Apple News users in the US, Canada, UK and Australia can continue to enjoy the free news experience within the app on iPhone, iPad and Mac, including access to Top Stories, Trending Stories and a personalized feed of articles.
"We're committed to supporting quality journalism, and with Apple News+, we want to celebrate the great work being done by magazines and news outlets," said Lauren Kern, editor-in-chief of Apple News. "We think the breadth and quality of publications within Apple News+ will encourage more people to discover stories and titles they may never have come across before."
News+ subscribers can access current and past issues and individual articles from magazines such as The Atlantic, Better Homes & Gardens, Bon Appétit, Condé Nast Traveler, ELLE, Entertainment Weekly, ESPN The Magazine, Esquire, Food & Wine, Good Housekeeping, GQ, Health, InStyle, Martha Stewart Living, National Geographic, New York Magazine, The New Yorker, O, The Oprah Magazine, Parents, People, Real Simple, Rolling Stone, Runner's World, Sports Illustrated, TIME, Travel + Leisure, Vanity Fair, Vogue, WIRED and Woman's Day. 2
In addition, Apple News+ includes The Wall Street Journal, Los Angeles Times and Toronto Star, Canada's largest daily newspaper. Apple News+ also provides access to premium online publications such as theSkimm, The Highlight by Vox, New York Magazine's sites Vulture, The Cut and Grub Street, and Extra Crunch from Verizon Media's TechCrunch. 3
News+ showcases magazines in richly designed layouts, featuring animated covers, vivid photography and bold typography optimized for iPhone, iPad and Mac. It makes reading articles even more fun, immersive and convenient. In the Today and News+ tabs, subscribers will be presented with individual article and issue recommendations based on both editorial curation and personalized suggestions that maintain user privacy.
"Apple News+ validates the power of premium content from great and trusted brands, and being a part of it makes good business sense," said Tom Harty, president and CEO of Meredith. "Apple News+ will be an extremely valuable mass platform to attract new paid subscribers to our titles."
"At Hearst Magazines, we are hyperfocused on creating consumer value through our storied brands, high-quality content and great experiences," said Troy Young, president of Hearst Magazines. "Apple News+ amplifies our ability to do this in a premium environment with a key audience, elevating the digital magazine experience for millions of iPhone, iPad and Mac users."
"We're constantly innovating how we connect with our audiences and bring them the content they crave on the platforms they use every day," said Bob Sauerberg, president and CEO of Condé Nast. "Apple News+ represents an exciting opportunity to bring a premium experience to millions more readers, so they can enjoy the conversation-shifting journalism, influential points of view and unparalleled visual storytelling they've come to expect from our brands."
"We are proud to work with Apple, a company that believes in the profound importance of journalism and journalists," said Robert Thomson, chief executive of News Corp. "The Wall Street Journal is certainly the most trusted newspaper in the US and its coverage of politics, business, economics, national news and lifestyle issues is nonpareil. We expect through the Apple platform, our journalism will reach and inform many more millions of readers, viewers and listeners around the country and the world." 
"Apple News+ provides a perfect platform for our expanded coverage of news, analysis and opinion," said Norman Pearlstine, executive editor of Los Angeles Times. "We share a world vision that is informed by our California roots and by our common commitment to innovation and excellence."
Pricing and Availability
News+ is available today in the US for $9.99 a month and in Canada for $12.99 a month. Customers can sign up for a free one-month trial, and the plan automatically renews after the trial ends. To sign up for Apple News+, customers must update to iOS 12.2 or macOS 10.14.4. Through Family Sharing, up to six family members can share one Apple News+ subscription. Apple News+ will be available in the UK and Australia later this year.
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 Based on Comscore data in the US and UK.
2 Availability in Apple News Format begins upon service availability.
3 Title availability varies by country.
Press Contacts
Bernadette Simpao,Apple,bsimpao@apple.com,(669) 227-9273
Christine Monaghan,Apple, cmonaghan@apple.com ,(408) 974-8850
Media Helpline,media.help@apple.com,(408) 974-2042

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