Apple Newsroom

Investor update on quarterly guidance

Investor update on quarterly guidance
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contact
Kristin Huguet Quayle,Apple,khuguet@apple.com,(408) 974-2414
tor Relations Contact
Tejas Gala,Apple,tgala@apple.com,(669) 227-2402
© 2020 Apple Inc. All rights reserved. Apple, the Apple logo and iPhone are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple News launches special coverage of the 2020 presidential election

Apple News launches special coverage of the 2020 presidential election
Coverage of the 2020 Election from Trusted News Sources, Curated by Apple News
Press Contacts
Fay Sliger,Apple,fsliger@apple.com,(669) 227-0877
Media Helpline,media.help@apple.com,(408) 974-2042

Apple delivers a new redesigned Maps for all users in the United States

Apple delivers a new redesigned Maps for all users in the United States
New Apple Maps Designed with Better Road Coverage and Pedestrian Data, More Precise Addresses, and Detailed Land Cover
Press Contacts
Nadine Haija,Apple,nhaija@apple.com,(408) 862-6490
Jacqueline Roy,Apple,jacqueline_roy@apple.com ,(408) 862-4386
Media Helpline,media.help@apple.com,(408) 974-2042

Apple Reports Record First Quarter Results

Apple Reports Record First Quarter Results
iPhone, Wearables and Services Drive All-Time Record Revenue and Earnings
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contact
Kristin Huguet Quayle,Apple,khuguet@apple.com,(408) 974-2414
Investor Relations Contact
Tejas Gala,Apple,tgala@apple.com,(669) 227-2402
© 2020 Apple Inc. All rights reserved. Apple and the Apple logo are trademarks of Apple Inc. Other company and product names may be trademarks of their respective owners.

Apple's critically acclaimed anthology series "Little America" now streaming

Apple's critically acclaimed anthology series "Little America" now streaming exclusively on Apple TV+
1 One subscription per Family Sharing group. Plan automatically renews until cancelled. Restrictions and other terms apply; visit  apple.com/promo  for more information.
Press Contacts
Rita Cooper Lee,Apple,rcooperlee@apple.com,(424) 326-4515
Bernadette Simpao,Apple,bsimpao@apple.com,(669) 227-9273
Media Helpline,media.help@apple.com,(408) 974-2042

At-risk youth get a fresh look and a fresh start

At-risk youth get a fresh look and a fresh start
How one Apple team member is giving people in need new beginnings
Press Contacts
Lori Lodes,Apple,llodes@apple.com,(408) 974-1192
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Share your best iPhone Night mode photos

Share your best iPhone Night mode photos
Press Contacts
Renee Felton,Apple,rfelton@apple.com,(669) 276-2182
Alex Kirschner,Apple,alexkirschner@apple.com ,(408) 974-2479
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple rings in new era of Services following landmark year

Apple rings in new era of Services following landmark year
Press Contacts
Katie Clark Alsadder,Apple,kclarkalsadder@apple.com,(408) 974-9976
Fay Sliger,Apple,fsliger@apple.com,(669) 227-0877
Media Helpline,media.help@apple.com,(408) 974-2042

Amazon, Apple, Google, and the Zigbee Alliance to develop connectivity standard

Amazon, Apple, Google, Zigbee Alliance and board members form working group to develop open standard for smart home devices
Project Connected Home over IP Intends to Simplify Development for Device Manufacturers and Increase Compatibility for Consumers
Press Contacts
Jonathan Richardson,Amazon,jonmrich@amazon.com
Nadine Haija,Apple,nhaija@apple.com
Nicol Addison,Google,nicoladdison@google.com
Heather Chesterman,Zigbee Alliance,hchesterman@zigbee.org
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple News teams with ABC News for 2020 presidential election coverage

Apple News teams with ABC News for 2020 presidential election coverage
Coverage of Key Election Moments will be Available in Apple News
Press Contacts
Fay Sliger,Apple,fsliger@apple.com,(669) 227-0877
Media Helpline,media.help@apple.com,(408) 974-2042

Apple launches new "Ultimate Rivals" sports game franchise on Apple Arcade

Apple launches "Ultimate Rivals" from Bit Fry Game Studios, an all-new sports game franchise available today exclusively on Apple Arcade
All-Star Athletes From NHL, NBA, NFL, MLB, WNBA and US Women's National Soccer Team Take to the Ice in "Ultimate Rivals: The Rink"
Press Contacts
Tammy Levine,Apple,tammy_levine@apple.com,(408) 862-8600
Media Helpline,media.help@apple.com,(408) 974-2042

Apple makes history with multiple Golden Globe nominations for "The Morning Show"

Apple makes history with multiple Golden Globe nominations for "The Morning Show"
TV+ Becomes First Streaming Service to Earn Nominations in its Launch Year
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 $4.99/month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.
Press Contacts
Rita Cooper Lee,Apple,rcooperlee@apple.com,(424) 326-4515
Alexandra Finegersh,Apple,afinegersh@apple.com,(424) 325-8069
Media Helpline,media.help@apple.com,(408) 974-2042

Clips now features Memoji and Animoji, new stickers and more

Clips now features Memoji and Animoji, new stickers and more
Press Contacts
Alex Bender,Apple, alex_bender@apple.com,(408) 862-6559
Bill Evans,Apple,bevans@apple.com,(408) 974-0610
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple announces first ever Apple Music Awards

Apple announces first ever Apple Music Awards
Billie Eilish Takes Top Honor as Global Artist of the Year

Music Celebrates with Global, Live-Streamed Performance by Billie Eilish at the Steve Jobs Theater on December 4 at 6:30 p.m. PST
Press Contacts
Jessica Bass,Apple,jessica_bass@apple.com,(310) 895-6508
Brian Bumbery,Apple,bumbery@apple.com,(424) 326-4156
Media Helpline,media.help@apple.com,(408) 974-2042

Apple celebrates the best apps and games of 2019

Apple celebrates the best apps and games of 2019
Press Contacts
Katie Clark Alsadder,Apple,kclarkalsadder@apple.com,(408) 974-9976
Tammy Levine,Apple,tammy_levine@apple.com,(408) 862-8600
Media Helpline,media.help@apple.com,(408) 974-2042

Apple expands Everyone Can Code to bring more coding resources to teachers and students

Apple expands Everyone Can Code to bring more coding resources to teachers and students
Thousands of Today at Apple Coding Sessions Offered in Apple Stores
today unveiled completely redesigned Everyone Can Code curriculum to help introduce more elementary and middle school students to the world of coding. Now available, the new curriculum includes even more resources for teachers, a brand new guide for students and updated Swift Coding Club materials. Today millions of students in more than 5,000 schools worldwide already use Everyone Can Code curriculum to bring their ideas to life and develop important skills including creativity, collaboration and problem solving. Additionally, starting today, learners around the world can register for thousands of free Today at Apple coding sessions taking place in December at all Apple Stores to learn to write their first lines of code to celebrate Computer Science Education Week.
New Everyone Can Code Curriculum
The new Everyone Can Code curriculum builds on existing interactive puzzles, guides and activities to make learning to code even more approachable and connected to students' everyday lives. Everyone Can Code Puzzles is an all-new student guide to Swift Playgrounds where each chapter helps students build on what they already know, experiment with new coding concepts and creatively communicate how coding impacts their lives. A companion teacher guide supports educators in bringing coding into their classrooms with helpful ways to facilitate, deepen and assess student learning. Designed to support all students, the new Everyone Can Code curriculum is optimized for VoiceOver and includes closed-captioned videos and audio descriptions as well as videos in American Sign Language.
The new Everyone Can Code curriculum integrates Apple's Everyone Can Create project guides to help students express what they learn through drawing, music, video and photos. Designed to help unleash kids' creativity throughout their school day, Everyone Can Create gives teachers fun and meaningful tools to easily fold creativity skills into their existing lesson plans in any subject from coding to chemistry.
Celebrating Computer Science Education Week
From December 1-15, Apple Stores worldwide will increase Today at Apple coding sessions to offer thousands of opportunities to celebrate Computer Science Education Week. The free interactive sessions provide opportunities for participants at a variety of skill levels to get started with coding. Sessions help aspiring coders explore block-based coding with robots, while those with more experience can get started using Swift Playgrounds to learn coding concepts or code an augmented reality experience.
Select stores will also offer special sessions for coders of all ages. Preschool-age kids can try creative pre-coding activities in the new Coding Lab with the Helpsters, a team of vibrant monsters who love to solve problems and are featured in the new live-action preschool series, available now on Apple TV+, from the makers of "Sesame Street." Participants of all ages can also learn from Apple Distinguished Educators, Apple Entrepreneur Camp innovators, developers and artists. Customers can register for Code with Apple sessions starting today.
For the seventh year, Apple will also support Hour of Code with a new Hour of Code Facilitator Guide to help educators and parents host sessions using Swift Playgrounds and some of the more than 200,000 educational apps available from the App Store.
Preparing Students for College and Career
For more advanced learners including high school and college students preparing for the workforce, the Develop in Swift curriculum continues to give students the practical tools and techniques they need to qualify for high-demand and high-skill jobs. Develop in Swift is great for students new to coding as well as advancing those with previous experience - and even helps prepare them for a career in programming with a free AP Computer Science Principles course and the opportunity to earn industry recognized certification.
Press Contacts
Andy Bowman,Apple,abowman@apple.com ,(408) 783-0619
Media Helpline,media.help@apple.com,(408) 974-2042

Apple expands in Austin

Apple expands in Austin
Company Breaks Ground on New Campus, Begins Production of All-New Mac Pro
Austin, Texas - Apple today announced the start of construction on its new campus in Austin, Texas, as part of its broad expansion in the city. At a production facility just a short distance away, Apple is preparing to ship the all-new Mac Pro to customers starting in December.
"Building the Mac Pro, Apple's most powerful device ever, in Austin is both a point of pride and a testament to the enduring power of American ingenuity," said Tim Cook, Apple's CEO. "With the construction of our new campus in Austin now underway, Apple is deepening our close bond with the city and the talented and diverse workforce that calls it home. Responsible for 2.4 million American jobs and counting, Apple is eager to write our next chapter here and to keep contributing to America's innovation story."
The all-new Mac Pro was unveiled at Apple's annual Worldwide Developer Conference in June. Mac Pro units are now in production in Austin and will soon ship to customers across the Americas. The 244,000-square-foot Mac Pro facility employs more than 500 people in a range of roles, including electrical engineers and electronics assemblers, who build each unique unit to customers' specifications.
's growth in Austin is part of the company's nationwide expansion - announced in January 2018 - to increase its investment in manufacturing, engineering and other jobs across the US. Apple is on track to contribute $350 billion to the US economy between 2018 and 2023, and during that time will hire an additional 20,000 employees in cities across the country.
in Austin
has broken ground on its new $1 billion, 3-million-square-foot campus. The campus will initially house 5,000 employees, with the capacity to grow to 15,000, and is expected to open in 2022.
is steadily growing in Austin with approximately 7,000 employees in the city - more than a 50 percent increase in the past five years alone.
As part of its commitment to respecting the historical and geographical significance of the area, Apple is partnering with Austin-based Bartlett Tree Experts to preserve and increase the diversity of native trees on the 133-acre property. Thousands of trees spanning over 20 varieties native to Texas are planned for the campus - significantly more than were on the site before construction started. Additionally, the site will be designed to maximize green space, with landscaping covering over 60 percent of the campus, including a 50-acre nature and wildlife preserve that will be open to the public. Like all Apple facilities, the new Austin campus will run on 100 percent renewable energy, including from solar power generated on site.
Earlier this year, Apple launched its Community Education Initiative in Austin, partnering with Austin Community College, Austin area public schools and other community partners to bring Swift coding into the classroom. In addition, Austin Community College was one of the first community colleges in the country to offer App Development with Swift to train its students to design and develop apps.
Making Mac Pro in the US

The all-new Mac Pro is Apple's most powerful machine ever, and 15,000 times faster than the original Mac. Apple and its manufacturing partners invested over $200 million in the Mac Pro facility in Austin, building out the complex assembly line where the Mac Pro is produced. Each Mac Pro travels a distance of 1,000 feet along the production line, with some components requiring precision placement within the width of a human hair.

Like all Apple products, Mac Pro is designed and engineered in California. Apple uses 9,000 suppliers across all 50 states, and Mac Pro contains hundreds of components from companies in 19 states: Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Mexico, New York, Oregon, Pennsylvania, Texas, Vermont and Washington. This includes computer processors from Arizona and Oregon and graphics processors from New York, as well as electrical components from Maine, Pennsylvania and Texas.
The Mac Pro manufacturing site is UL Zero Waste to Landfill Gold certified, and has been recognized by Austin Water for Excellence in Water Conservation and Excellence in Environmental Stewardship.
in the US
is on track to reach its 2018 commitment of contributing $350 billion to the US economy by 2023, and will spend $30 billion in capital expenditures during that same period. The company supports 2.4 million jobs across the US, including 450,000 manufacturing and operations jobs and 90,000 direct employees in all 50 states.
More than $1 billion from Apple's $5 billion Advanced Manufacturing Fund has already been invested in American companies to foster innovation and growth in the US manufacturing sector. That includes $450 million distributed to Corning Incorporated in Harrodsburg, Kentucky, to support its research and development into state-of-the-art glass processes, equipment and materials integral to the delivery of next-generation consumer devices; $390 million awarded to Finisar in Sherman, Texas, to exponentially increase its R&D spending and high-volume production of vertical-cavity surface-emitting lasers; and $10 million allocated to the Elysis aluminum partnership to bring revolutionary advancements in green aluminum manufacturing to the commercial market.
also continues its expansion in Boulder, Culver City, New York, Pittsburgh, San Diego and Seattle.
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Josh Rosenstock,Apple,jrosenstock@apple.com,(408) 862-1142
Fred Sainz,Apple, sainz@apple.com ,(669) 227-0492
Media Helpline,media.help@apple.com,(408) 974-2042

Apple premieres "Servant," coming to Apple TV+ November 28

Apple premieres "Servant," coming to Apple TV+ November 28
Executive Producer and Director M. Night Shyamalan Presents New Apple Original Starring Lauren Ambrose, Toby Kebbell, Rupert Grint and Nell Tiger Free
debuted "Servant" today at the global red carpet premiere for the new, ten-episode series at BAM Howard Gilman Opera House in Brooklyn, New York. "Servant" is a new psychological thriller directed by Academy Award nominated M. Night Shyamalan that follows a Philadelphia couple in mourning after an unspeakable tragedy creates a rift in their marriage and opens the door for a mysterious force to enter their home. The series is created by the British Academy of Film and Television Arts nominated executive producer and writer Tony Basgallop.
Beginning November 28, the first three episodes of "Servant" will be available to watch exclusively on Apple TV+ in over 100 countries and regions around the world. New episodes will continue to roll out weekly, every Friday.
TV+, the first all-original video subscription service and home for today's most imaginative storytellers, launched on November 1 in over 100 countries and regions. The service is available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, as well as select Samsung smart TVs, Roku and Amazon Fire TV devices and online at tv.apple.com , for $4.99 per month with a seven-day free trial. Customers who purchase any new iPhone, iPad, Apple TV, Mac or iPod touch starting September 10, 2019, can enjoy one year of Apple TV+ for free. 1 Beginning November 1, customers can initiate the one-year free offer in the Apple TV app on the device running the latest software.
1 $4.99 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until cancelled. See www.apple.com/promo for restrictions and other terms.
Press Contacts
Sonia Koo Morris,Apple,soniakoo@apple.com,(424) 326-4528
Janice Aguilar-Herrero,Apple,janiceah@apple.com,(424) 230-1357
Media Helpline,media.help@apple.com,(408) 974-2042

Apple partners with 100cameras to teach Chicago students photography with iPhone

Apple partners with 100cameras to teach Chicago students photography with iPhone
Chicago, Illinois is a city with many stories. The Great Fire of 1871. The Pullman Strike of 1894, led by railroad workers that ultimately resulted in the establishment of Labor Day. The 1905 development of the 42-acre Sears, Roebuck and Company campus in North Lawndale on the west side of Chicago, bringing thousands of jobs and new residents to the area.
History seeps from the photogenic skyline to the original Sears Tower, reincarnated today as a community center and hub for North Lawndale residents. In the company's former Power House just across the street, a group of students at DRW College Prep are learning how photography can be used to tell their own stories about growing up in Chicago at a time when its history is being erased by things like gun violence and gentrification.
This fall, 100cameras, a nonprofit organization that teaches adolescents the tools of photography and the power of self expression through visual storytelling, partnered with Apple to equip DRW students with the new iPhone 11 with its advanced camera capabilities, designed for everyone to be a visual storyteller. After each program, prints of the students' photos are sold through 100cameras and 100 percent of proceeds go back to the local community partner organizations they visit.
"As the residents of a neighborhood in Chicago that is often overlooked, being given the new iPhone that had been released just a few weeks prior felt like a momentous opportunity," says Angela Popplewell, 100cameras' co-founder and CEO. Earlier this year, Popplewell, 100cameras' director of program operations Lydia Billings and the team started contemplating how their curriculum could be adapted to be more forward-thinking, relevant and accessible for young people in the US. For Popplewell and her team, the new iPhone, with its built-in sophisticated camera features, was an important tool.
"To see how excited they were to utilize the camera tools specific to this model uplifted their creativity even more," Popplewell says. "It was incredible seeing how they chose to utilize the wide-angle and Portrait modes to really capture their point of view and specific expressions."
"It was amazing to collaborate with 100cameras and the talented and creative students at DRW," said Kaiann Drance, Apple's vice president of iPhone Worldwide Product Marketing. "The iPhone 11 camera with all its intuitive capabilities right there in your hand is such a powerful storytelling tool. To see the photos the students captured of the ways they see the world around them was truly inspiring."
Shot on iPhone 11 by DRW College Prep Students
Over the course of the eight-lesson 100cameras program at DRW, students completed a series of photo drills and photo walks with prompts from 100cameras' crew of volunteers who are professional photographers. Here's a glimpse of the city of Chicago, through their eyes, shot on iPhone 11.
Founded in 2012 as a campus of the Noble Network of Charter Schools, DRW is one of Chicago's top-performing college prep charter public high schools, engaging the students in rigorous math, science and history curriculum, preparing them to attend and succeed in college and beyond. Last year, 100 percent of its graduating seniors were accepted to college.
In North Lawndale, many of the families have lived there for generations, despite a steep, rapid population decline. After 1960, race riots, "white flight," and the closing of the Sears complex left a major scar on the community. By 2000, the population dropped from 124,937 in the '60s to 41,768, according to the Encyclopedia of Chicago. Those who remain have felt its decline, but are also witnessing its rebirth.
"Great effort was put into destroying the will, spirit and resolve of this community," says Amit Khatkhate, a learning specialist at DRW who partnered with Billings and DRW's dean of students Cecilia Alcaraz to establish the program. "You can see that in the mindsets and visions of so many of our students." While the neighborhood was a haven for many in the 19th and 20th centuries, today DRW is working hard to be one for its students.
"Our students and their families have been forgotten and left aside," Khatkhate continues. "At DRW, we have to attempt to correct the generational effects of housing racism, educational racism and employment racism, all the while operating out of the biggest of the former industrial factories! We have to hope and pray that our pitch to our students to take the route of college, trade school, or some other typical post-secondary route is strong enough and sound enough to keep them from taking a different route, one that could lead them to coming in contact with law enforcement and/or taking their life through gun violence."
Despite the loss and hardships, these students are full of pride, hope and optimism about their own and their community's futures. 100cameras teaches them how to use self expression to flip the narrative on how a world of outsiders views their home, and iPhone provides the platform to capture and share their unique points of view.
"There's a lot of memories and history in Chicago," says Bionka, a senior at DRW College Prep and aspiring makeup artist. Bionka is participating in the eight-lesson after-school program with 100cameras. "There's a lot of amazing buildings. And the kindness. I've met a lot of kind people in Chicago and just that alone I feel is what makes a city beautiful."
"Chicago is not one set culture," says J, a junior at DRW who uses photography and his saxophone as his tools for expression. "There are people from all over that combine to make what we are today. You can't necessarily understand what Chicago is if you don't see Chicago for yourself. It's good to see what cultures are there and what is fading away, because you don't know until it's gone."
"Something I've learned is that you don't necessarily have to have the skills or be precise with every shot," J says. "A story tells itself. You just got to capture that story, and then convey that story to others."
As DRW College Prep student Promize describes, "I walked in thinking everything was in black and white. But I walked out seeing that we can all have different emotions and that we can see and interpret differently."
To see more of the DRW College Prep students' photography, visit 100cameras.org .
Press Contacts
Alex Kirschner,Apple,alexkirschner@apple.com ,(408) 974-2479
Andy Bowman,Apple,abowman@apple.com ,(408) 783-0619
Media Helpline,media.help@apple.com,(408) 974-2042

Apple launches three innovative studies today in the new Research app

Apple launches three innovative studies today in the new Research app
The Apple Heart and Movement, Women's Health and Hearing Studies Now Open for Enrollment
Cupertino, California - Apple today announced that customers in the US can enroll in three landmark health studies - the Apple Women's Health Study, the Apple Heart and Movement Study, and the Apple Hearing Study. Conducted in partnership with leading academic and research institutions, these multi-year longitudinal studies are available in the new Research app , which can be downloaded today from the App Store. Now participants can contribute to potentially groundbreaking medical discoveries with iPhone and Apple Watch, and help create the next generation of innovative health products. 1
"Today marks an important moment as we embark on research initiatives that may offer incredible learnings in areas long sought after by the medical community," said Jeff Williams, Apple's chief operating officer. "Participants on the Research app have the opportunity to make a tremendous impact that could lead to new discoveries and help millions lead healthier lives."
Now it's easier than ever to contribute to medical research through a streamlined enrollment process and engaging tasks in a straightforward and secure app. After enrolling in a study, participants using Apple Watch and iPhone can contribute useful data around movement, heart rate and noise levels - captured during everyday activities, from taking a walk to attending a concert. The Research app joins Apple's lineup of products and services that enable medical discovery on a scale never before attempted, including iPhone, Apple Watch, ResearchKit and HealthKit.
The Apple Women's Health Study 
There is a great opportunity to better understand menstrual cycles and how they relate to women's health. The Apple Women's Health Study is the first long-term study of this scale and scope; it aims to advance the understanding of menstrual cycles and their relationship to various health conditions, including polycystic ovary syndrome (PCOS), infertility, osteoporosis and menopausal transition. Conducted in partnership with Harvard T.H. Chan School of Public Health and the NIH's National Institute of Environmental Health Sciences (NIEHS), the study will use iPhone and Apple Watch to collect study-specific data like cycle tracking information, and use monthly surveys to understand each participant's unique menstrual experience. The study seeks to analyze the impact of certain behaviors and habits on a wide breadth of reproductive health topics.
The Apple Heart and Movement Study
Measuring the quality and quantity of a person's movement can provide insight into their current and future health status. The Apple Heart and Movement Study is a broad study of factors that affect heart health and potentially cause deterioration in mobility or overall well-being, in an effort to promote healthy movement and improved cardiovascular health. Users can participate by using the Research app on their iPhone and recording workouts on their Apple Watch Series 1 or later. With Brigham and Women's Hospital and the American Heart Association, Apple is taking on this study to understand how certain mobility signals and details about heart rate and rhythm could serve as potential early warning signs of atrial fibrillation (AFib), heart disease or declining mobility, to build new interventions that could help consumers lead longer, healthier and more active lives. 2
The Apple Hearing Study
The impact of sound exposure on hearing health and stress levels over time is not well understood. The Apple Hearing Study will collect headphone usage and environmental sound exposure data through iPhone and the Noise app on Apple Watch, in order to explore how both can impact hearing over time. Alongside the University of Michigan, the study will also determine how long-term sound exposure can impact stress levels and cardiovascular health. Participants will be randomly assigned to two groups within the study to assess if receiving Health app notifications when loud sound exposure is detected can motivate users to modify their listening behaviors. Data from the study will also be shared with the World Health Organization (WHO)'s Make Listening Safe initiative to raise awareness of safe listening practices with the aim of reducing hearing loss.
As one of its core values, Apple believes that privacy is a fundamental human right. Therefore privacy is built into all products and services from the beginning. The Research app was carefully created to only share data with the chosen studies when the user approves. It also includes a clear enrollment flow with detailed consent that explains how data will be used and allows a user to control the type of data shared with each study.
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 The Research app is available on iPhone 6s or later with iOS 13.2 or later.
2 The Apple Heart and Movement Study requires Apple Watch Series 1 or later with watchOS 6.1 or later.
Press Contacts
Semonti Stephens,Apple,semonti_stephens@apple.com,(408) 974-8473
Media Helpline,media.help@apple.com,(408) 974-2042

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