Apple introduces 16-inch MacBook Pro, the world's best pro notebook
Apple introduces 16-inch MacBook Pro, the world's best pro notebook
All-New MacBook Pro Features an Immersive 16-Inch Retina Display, Up to 80 Percent Faster Performance and a New Magic Keyboard
Cupertino, California - Apple today unveiled an all-new 16-inch MacBook Pro - the world's best pro notebook - designed for developers, photographers, filmmakers, scientists, music producers and anyone who relies on a Mac to create their life's best work. The all-new MacBook Pro features a brilliant 16-inch Retina Display, the latest 8-core processors, up to 64GB of memory, next-generation graphics with up to 8GB of VRAM and a new advanced thermal design, making it the most powerful MacBook Pro ever.
Featuring a new Magic Keyboard with a redesigned scissor mechanism and 1mm travel for a more satisfying key feel, the 16-inch MacBook Pro delivers the best typing experience ever in a Mac notebook. The 16-inch MacBook Pro also includes a six-speaker sound system, longer battery life, Touch Bar, Touch ID, the Force Touch trackpad and the Apple T2 Security Chip.
"Our pro customers tell us they want their next MacBook Pro to have a larger display, blazing-fast performance, the biggest battery possible, the best notebook keyboard ever, awesome speakers and massive amounts of storage, and the 16-inch MacBook Pro delivers all of that and more," said Tom Boger, Apple's senior director of Mac and iPad Product Marketing. "With its brilliant 16-inch Retina display, 8-core processors, next-gen pro graphics, even better thermal design, new Magic Keyboard, six-speaker sound system, 100Wh battery, up to 8TB of storage and 64GB of fast memory, the 16-inch MacBook Pro is the world's best pro notebook."

Largest Retina Notebook Display Ever
Pros love the brilliant 500 nit, P3 wide color gamut Retina display on MacBook Pro, and at 16 inches, it's the largest Retina notebook display ever. Featuring a resolution of 3072x1920 and a higher pixel density of 226 ppi, the 16-inch Retina display delivers nearly 6 million pixels and an even more immersive front-of-screen experience. Each display is individually calibrated in the factory for accurate gamma, white point and primary colors.
New Magic Keyboard
The 16-inch MacBook Pro features a new Magic Keyboard with a refined scissor mechanism that delivers 1mm of key travel and a stable key feel, as well as an Apple-designed rubber dome that stores more potential energy for a responsive key press. Incorporating extensive research and user studies focused on human factors and key design, the 16-inch MacBook Pro delivers a keyboard with a comfortable, satisfying and quiet typing experience. The new Magic Keyboard also features a physical Escape key and an inverted-"T" arrangement for the arrow keys, along with Touch Bar and Touch ID, for a keyboard that delivers the best typing experience ever on a Mac notebook.
More Advanced Thermal Design
The 16-inch MacBook Pro uses the most advanced thermal architecture ever in a Mac notebook to enable the system to run at higher power for sustained periods of time. The sophisticated fan design features a larger impeller with extended blades along with bigger vents, resulting in a 28 percent increase in airflow, while the heat sink is 35 percent larger, enabling significantly more heat dissipation than before. Together, these advancements in cooling capacity allow the 16-inch MacBook Pro to sustain up to 12 more watts during intensive workloads than the previous design.
Powerful Processors and Faster Memory
Whether compiling code, editing multi-cam video or doing 3D animation, MacBook Pro customers need pro-level compute power they can take on the go. To deliver blazing fast performance, the 16-inch MacBook Pro features the latest 6- and 8-core 9th-generation processors with Turbo Boost speeds up to 5.0 GHz, which deliver up to 2.1 times faster performance than the quad-core 15-inch MacBook Pro.¹ Its powerful CPUs, combined with faster memory up to 64GB for the first time, and its more advanced thermal design, will enable pro workflows never before possible on a MacBook Pro.
When compared to the fastest quad-core 15-inch MacBook Pro:

Music producers can play back massive multi-track projects with up to 2.1 times more Amp Designer plug-ins in Logic Pro X.
Scientists and researchers will benefit from 2.1 times faster simulation of dynamical systems in MATLAB.
Developers using Xcode can compile code up to 1.8 times faster.
Photographers can apply complex edits to photographs 1.7 times faster in Photoshop.

Next-Generation Graphics
Graphics performance is critical to pros, whether they're creating the next big game title, rendering a complex 3D scene or color grading a blockbuster film. The 16-inch MacBook Pro features new AMD Radeon Pro 5000M series graphics - the first 7nm mobile discrete GPUs for pro users. Paired with GDDR6 video memory and with an 8GB VRAM option for the first time, pro users will be able to tackle GPU-intensive tasks faster than ever. Customers who choose the standard configuration will see 2.1 times faster graphics performance than the previous standard configuration. Those who opt for the highest-end graphics options will see up to 80 percent faster performance than the previous high-end configuration.¹
When compared to the previous-generation 8-core 15-inch MacBook Pro with the highest graphics options:

Video editors using DaVinci Resolve will see up to 1.8 times faster effects rendering when color grading.
Gamers will enjoy smoother gameplay with up to 1.6 times faster performance in games like Fortnite.
In Unity, developers will experience 1.4 times faster fly-through performance during game development.

To power all this performance, MacBook Pro features a 100Wh battery - the largest ever in a Mac notebook - for an additional hour of battery life of up to 11 hours of wireless web browsing or Apple TV app video playback.
First 8TB Notebook
For pros with massive asset libraries and large projects that need even more storage in a notebook, the new MacBook Pro doubles the SSD storage to 512GB and 1TB on standard configurations. And for the first time, MacBook Pro can be configured with a staggering 8TB of storage - the largest SSD ever in a notebook.
Higher Fidelity Audio Experience
The 16-inch MacBook Pro introduces a completely redesigned six-speaker, high-fidelity sound system designed to bring musicians, podcasters and video editors the most advanced audio experience ever in a notebook. New Apple-patented force-canceling woofers use dual opposed speaker drivers to reduce unwanted vibrations that distort sound. As a result, music sounds more clear and natural than ever before, and the bass can go half an octave deeper. An upgraded high-performance mic array delivers a 40 percent reduction in hiss and an improved signal-to-noise ratio that rivals that of popular professional-grade digital microphones, delivering super-clean recordings that capture even the quietest details.
macOS, Designed for Pros
Pro users love the power, reliability and productivity built into macOS - designed to take full advantage of Mac hardware, deliver robust features with the highest possible performance and work seamlessly with other Apple devices. Dark Mode highlights pro content while controls recede into the background on the Mac's stunning Retina display. Sidecar, a new feature in macOS Catalina, lets users leverage iPad as a second display or as a high-precision tablet input device using Apple Pencil. Files on macOS can be quickly browsed with visuals and easy access to metadata with Gallery View in Finder. Along with a robust ecosystem of third-party apps and devices, macOS includes Apple apps like Safari, Mail, Pages, Numbers and Keynote, and supports high-performance apps like Final Cut Pro X, Logic Pro X and Xcode.
Mac Pro and Pro Display XDR
Today, Apple also announced that the all-new Mac Pro, the world's best pro desktop, and Apple Pro Display XDR, the world's best pro display, will be available in December. Designed for maximum performance, expansion and configurability, Mac Pro features workstation-class Xeon processors up to 28 cores, a high-performance memory system with a massive 1.5TB capacity, eight PCIe expansion slots and a graphics architecture featuring the world's most powerful graphics card. Pro Display XDR features a 32-inch Retina 6K display with P3 wide and 10-bit color, 1,600 nits of peak brightness, 1,000,000:1 contrast ratio and a superwide viewing angle, all at a breakthrough price point.
Pricing and Availability

Starting at $2,399 , the 16-inch MacBook Pro is available today through apple.com and the Apple Store app. It will be in Apple Stores and Apple Authorized Resellers in the US later this week and coming soon to stores around the world. Additional technical specifications, configure-to-order options and accessories are available online at apple.com/mac .

Mac Pro starts at $5,999 and Pro Display XDR starts at $4,999 . Both will be available to order in December through apple.com . Additional technical specifications, configure-to-order options and accessories are available at apple.com/mac-pro and apple.com/pro-display-xdr .

Apple premieres "Truth Be Told," coming to Apple TV+ December 6
Apple premieres "Truth Be Told," coming to Apple TV+ December 6
The Apple Original Stars Academy Award Winner Octavia Spencer, Emmy Award Winner Aaron Paul, Lizzy Caplan, Elizabeth Perkins, Michael Beach, Mekhi Phifer, Tracie Thoms, Haneefah Wood and Emmy Award Winner Ron Cephas Jones
celebrated "Truth Be Told" today with the global premiere of the original series at The Samuel Goldwyn Theater in Los Angeles, California. The limited drama series follows podcaster Poppy Parnell (Octavia Spencer) as she is compelled to reopen the murder case that made her a national sensation and comes face-to-face with Warren Cave (Aaron Paul), the man she may have mistakenly helped to put behind bars. Based on the novel by Kathleen Barber, "Truth Be Told" provides a unique glimpse into America's obsession with true crime podcasts and challenges its viewers to consider the consequences when the pursuit of justice is placed on a public stage.
Beginning December 6, the first three episodes of "Truth Be Told" will be available to watch on Apple TV+ in over 100 countries and regions around the world. New episodes will continue to roll out weekly, every Friday.
TV+, the first all-original video subscription service and home for today's most imaginative storytellers, launched on November 1 in over 100 countries and regions. The service is available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, as well as select Samsung smart TVs, Roku and Amazon Fire TV devices and online at tv.apple.com , for $4.99 per month with a seven-day free trial. Customers who purchase any new iPhone, iPad, Apple TV, Mac or iPod touch starting September 10, 2019, can enjoy one year of Apple TV+ for free.¹ Beginning November 1, customers can initiate the one-year free offer in the Apple TV app on the device running the latest software.
¹ $4.99 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until canceled. See www.apple.com/promo for restrictions and other terms.
Press Contacts
Sarah Carragher,Apple,scarragher@apple.com,(424) 326-4502
Ashley Sugarman,Apple,ashley_sugarman@apple.com,(424) 326-4343
Media Helpline,media.help@apple.com,(408) 974-2042

The augmented reality app helping veterans manage anxiety
The augmented reality app helping veterans manage anxiety
Three or four times a week, whenever he needs to calm his mind, Steve Mills launches the Healium AR app on his iPhone. His favorite spot to use it is in a park on the banks of the slowly churning Mississippi River in Memphis, Tennessee.
"Sometimes I walk down to the riverfront here and sit on a bench and look at the water," says Mills, as he motions to the app, open on his phone. "And using this just puts me in a really good state of mind."
Mills starts one of Healium AR's guided meditations by first syncing his Apple Watch, which transmits his heart rate to the app. As he takes deeper breaths, his heart rate slows, and a solar system of planets illuminates in front of him, thanks to the app's use of augmented reality (AR). Healium AR blends storytelling, neuroscience and game design so users can harness their feelings to power virtual worlds and find a sense of calm.
"It's cumulative, it builds up over time but you learn how to deal with it. I have several outlets. Healium AR is one of them."
In these moments, he says, he is able to clear his thoughts, and quiet his memories.
"I'm not afraid of the memories," says Mills, who is a commander in the US Navy. "But I have to control them."
Mills has spent a collective 29 years in the military - 10 as an Air Force firefighter, and 19 in his current role as a Navy chaplain. His service has taken him all over the world, including deployments to Iraq, Afghanistan and long stretches on aircraft carriers where he helped counsel a floating city of thousands of military personnel. He supports families who receive news that their loved ones aren't coming home, and sailors who are waging battles long after they leave the war zone.
In 2008, Mills came back from Iraq and started working to complete his doctorate in ministry, which focused on combat stress. He took a group of Navy veterans through three months of counseling, using Bible verse as a healing tool. While studying how to help others cope with their trauma, he started having panic attacks of his own.
Around the same time, in another part of the country, television journalist Sarah Hill was also confronting anxiety, beginning a chain of events that would lead her to develop Healium AR.
The Missouri native had been reporting on a never-ending stream of violence and tragedies for almost 20 years when her panic attacks began. "I lived by a police scanner," Hill says. "Ultimately, consuming that much negativity made me sick."
She reached out to Dr. Jeff Tarrant, a family friend and licensed psychologist who was exploring what was then an emerging field: neurofeedback. He hooked Hill up to an electroencephalogram (EEG) machine, which uses electrodes placed on the scalp to map electrical activity in the brain. Tarrant paid particular attention to Hill's anterior cingulate cortex (ACC), the part of the brain that is responsible for, among other things, focus and holding attention.
"Anxiety is basically holding a thought or a feeling for too long and repeating it over and over again," says Tarrant. "So the ACC gets overheated because people are hyperfocused on certain thoughts and feelings and they can't let them go. And so we wanted to see, can we quiet this down?"
Tarrant designed a program for Hill to use at home with a laptop and electrodes. She had to keep an animated airplane above a specific threshold on the screen. When she succeeded, it was because she was calming her frontal lobe brain activity, which includes the ACC.
It worked. Over time, Hill was able to stop the panic attacks and start sleeping again.
Inspired by the experience, she eventually left journalism and started working with a veterans organization that used virtual reality (VR) and AR to transport those who were physically unable to travel to Washington, D.C. to visit the city's war memorials. During those experiences, Hill started noticing a physical change in the veterans.
"You would see it in their bodies," Hill says. "[They] would relax, their bodies would soften, their breathing would appear to slow. Now I'm not a scientist, so that's why I reached out to Jeff to say, 'Can you study what these experiences are doing to [veterans'] physiology?'"
Together, they started to explore the effects that VR and AR could have on mood and stress. They coupled that knowledge with the neurofeedback program Tarrant had designed to relieve Hill's anxiety years before. The result: Healium AR.
"That same concept of using neurofeedback is what we built into Healium, combining [Tarrant's] brain-based principles with our stories and game design," says Hill. "But we stripped away all of the barriers to entry and made it easier to understand and more accessible, simply with an Apple Watch and your heart rate."
Earlier this year, Hill attended Apple Entrepreneur Camp, designed to help app-driven businesses founded and led by women. While there, the team workshopped and redesigned Healium AR to help it reach even more users, even more effectively. The updated app recently relaunched in the App Store.
Both Hill and Tarrant are quick to point out that Healium AR is not a replacement for medical therapy or medication. Over the last few years, Tarrant has published three studies with a fourth on the way showing that the app can reduce anxiety and increase a feeling of well-being for users in as little as four minutes.
That comes as no surprise to Mills, who now counts Healium AR as one of the tools he uses to stay healthy - mentally and physically.
"Somebody asked me one time, 'Chaplain how do you deal with all of that death, what do you do?'" Mills says. "It's cumulative, it builds up over time but you learn how to deal with it. I have several outlets. Healium AR is one of them."
That means a great deal to Hill and her team.
"It's emotional for me to hear it has such an impact," Hill says. "What greater gift than to provide something for someone who is sacrificing everything to ensure our safety. It's our honor to do this for our veterans."
Press Contacts
Katie Clark Alsadder,Apple,kclarkalsadder@apple.com,(408) 974-9976
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Health Records on iPhone now available to veterans across the US
Health Records on iPhone now available to veterans across the US
Providing Veterans a Better Understanding of Their Health Across Multiple Providers like Johns Hopkins and University of California San Diego
Apple and the US Department of Veterans Affairs (VA) today announced that veterans across the nation and surrounding territories¹ now have access to the Health Records feature in the Health app on iPhone. The VA gradually launched Health Records to select patients this summer, and now veterans who are iOS users and receive their care through the Veterans Health Administration can see a fuller, more comprehensive picture of their health that includes information from multiple providers.
"Helping veterans gain a better understanding of their health is our chance to show our gratitude for their service," said Jeff Williams, Apple's chief operating officer. "By working with the VA to offer Health Records on iPhone, we hope to help those who served have greater peace of mind that their health care is in good hands."
The VA is the largest medical system in the United States, providing service to more than 9 million veterans across 1,243 facilities, including hospitals and clinics. Today, the VA joins Johns Hopkins, University of California San Diego, Quest Diagnostics, Allscripts and 400 other health care provider organizations, laboratory networks and electronic health records vendors who all support Health Records on iPhone.
By signing into their providers' patient portals in the Health app, veterans can see all of their health records in one place, including medications, immunizations, lab results and more. The Health app continually updates these records giving VA patients access to a single, integrated snapshot of their health profile whenever they want, quickly and privately.
Apple is dedicated to protecting customers' information and medical information contains some of the most sensitive, personal data a user has on their device. All Health Records data is encrypted and protected with the user's iPhone passcode, Touch ID or Face ID.
¹ Available at facilities in Cuba, Guam, Philippines, Puerto Rico and US Virgin Islands.
Press Contacts
Semonti Stephens,Apple,semonti_stephens@apple.com,(408) 974-8473
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple commits $2.5 billion to combat housing crisis in California
Apple commits $2.5 billion to combat housing crisis in California
Cupertino, California - Apple today announced a comprehensive $2.5 billion plan to help address the housing availability and affordability crisis in California. As costs skyrocket for renters and potential homebuyers - and as the availability of affordable housing fails to keep pace with the region's growth - community members like teachers, firefighters, first responders and service workers are increasingly having to make the difficult choice to leave behind the community they have long called home. Nearly 30,000 people left San Francisco between April and June of this year¹ and homeownership in the Bay Area is at a seven-year low.²
"Before the world knew the name Silicon Valley, and long before we carried technology in our pockets, Apple called this region home, and we feel a profound civic responsibility to ensure it remains a vibrant place where people can live, have a family and contribute to the community," said Tim Cook, Apple's CEO. "Affordable housing means stability and dignity, opportunity and pride. When these things fall out of reach for too many, we know the course we are on is unsustainable, and Apple is committed to being part of the solution."
designed its initiative to accelerate and expand new housing production; jump-start long-term developments that would otherwise not be possible; help first-time buyers purchase homes; and support new housing and programs to reduce homelessness, after extensively studying the issue and listening to different perspectives. In partnership with Governor Gavin Newsom, the state of California and community-based organizations, Apple is providing a significant investment that offers statewide housing support as well as funding for projects in Silicon Valley and the Bay Area.
"This unparalleled financial commitment to affordable housing, and the innovative strategies at the heart of this initiative, are proof that Apple is serious about solving this issue. I hope other companies follow their lead," said Gavin Newsom, governor of California. "The sky-high cost of housing - both for homeowners and renters - is the defining quality-of-life concern for millions of families across this state, one that can only be fixed by building more housing. This partnership with Apple will allow the state of California to do just that."
's commitment to the state of California includes:

$1 billion affordable housing investment fund: The $1 billion commitment to the state of California is a first-of-its-kind affordable housing fund that will provide the state and others with an open line of credit to develop and build additional new, very low- to moderate-income housing faster and at a lower cost.

$1 billion first-time homebuyer mortgage assistance fund: Working with the state, this first-time homebuyer fund will provide aspiring homebuyers with financing and down payment assistance. Apple and the state will explore strategies to increase access to first-time homeownership opportunities for essential service personnel, school employees and veterans.

$300 million Apple-owned land will be available for affordable housing: intends to make available land it owns in San Jose worth approximately $300 million for the development of new affordable housing.

The funding commitment to California is expected to take approximately two years to be fully utilized depending on the availability of projects. Capital returned to Apple will be reinvested in future projects over the next five years.
In addition to these initiatives, Apple is working to identify private developers who, with the right financing and investment, are ready to start construction on affordable housing projects in the Bay Area immediately.
will also provide $200 million to support new lower-income housing and help some of the most vulnerable populations in the Bay Area:

$150 million Bay Area housing fund: In a public-private partnership, Apple is launching a new $150 million affordable housing fund with partners including Housing Trust Silicon Valley to support new affordable housing projects. The fund will consist of long-term forgivable loans and grants.

$50 million to support vulnerable populations: will donate $50 million to support Destination: Home's efforts to address homelessness in Silicon Valley. Apple will focus its contribution on driving systemic change across the many factors affecting homelessness. Apple will also be identifying similar efforts in Northern and Southern California, focusing on strategies that both end and prevent homelessness.

"We're so grateful that Apple has made this significant philanthropic commitment towards solving Silicon Valley's growing homelessness crisis," said Jennifer Loving, Destination: Home's CEO. "With this generous contribution, we'll be able to scale two proven strategies for reducing homelessness in our community: the production of more permanently affordable housing for our most vulnerable residents and an expansion of prevention programs that help at-risk families remain stably housed. Apple's contribution serves as an example of how Silicon Valley companies can work in partnership with the public and nonprofit sectors to address this huge challenge, and I hope others will follow their lead in the weeks and months ahead."
One of the first projects Apple will fund as part of its philanthropic commitment to Destination: Home will be an expansion of the organization's Homelessness Prevention System, a network of service providers offering employment assistance, legal aid, rent subsidy, case management and other support to reduce homelessness.
"We have worked closely with leading experts to put together a plan that confronts this challenge on all fronts, from the critical need to increase housing supply, to support for first-time homebuyers and young families, to essential philanthropy to assist those at greatest risk," said Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives. "Apple is committed to being a good neighbor and helping to write the next chapter of the region that has been a great home of innovation and creativity for generations."
By putting its $2.5 billion investment to use across multiple initiatives and partners, Apple's housing initiative offers a comprehensive and multi-pronged approach to address some of the most urgent challenges facing affordable housing in California. This initiative is a major step, and Apple will continue looking for ways to support communities and affordable housing.
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
¹ According to real estate news and analysis website Redfin .
² According to US Census Bureau data analyzed by Mercury News .
Press Contacts
Lori Lodes,Apple,llodes@apple.com,(408) 974-1192
Media Helpline,media.help@apple.com,(408) 974-2042

Apple TV+ is now available
Apple TV+, home of Apple Originals from the world's greatest storytellers, is now available
Enjoy Apple TV+ on the Apple TV App for $4.99 per Month or Free with a New Apple Device or Apple Music Student Plan
Starting today, audiences in over 100 countries and regions can watch Apple TV+ on the Apple TV app, featuring new, exclusive original shows, movies and documentaries from today's most imaginative storytellers. Customers can enjoy Apple TV+ on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung smart TVs, Roku and Amazon Fire TV devices, as well as on the web at tv.apple.com .
Originals available now through Apple TV+ include "The Morning Show," "See" and "For All Mankind," all of which have debuted their first three episodes and will release a new episode weekly every Friday on the Apple TV app. Additionally, all episodes of "Dickinson," as well as kids and family shows "Helpsters," "Snoopy in Space" and "Ghostwriter," are available to watch now. Customers can also enjoy the documentary film "The Elephant Queen," as well as the first installment of "Oprah's Book Club," featuring Oprah Winfrey in conversation with Ta-Nehisi Coates discussing his novel "The Water Dancer."¹
"Audiences in over 100 countries and regions can now enjoy Apple TV+, home to an all-original lineup of powerful shows and movies from today's greatest storytellers," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "It was important for us to make it easy for everyone to watch across all their favorite screens, so Apple TV+ is the most broadly available Apple service ever from day one."
"I'm beyond proud and so excited to introduce Emily Dickinson to a new generation with this series," said Hailee Steinfeld, star and executive producer of "Dickinson." "Emily is complex and inspiring and fearless. I can't wait for audiences around the world to enjoy this amazing take on her life, crafted from the incredibly creative mind of Alena Smith. Being a part of this series with Apple and the debut of Apple TV+ truly feels like being a part of history."
"I have loved working with Apple. I have never felt such freedom and support," said Kerry Ehrin, showrunner and executive producer of "The Morning Show." "It is a place to breathe as an artist. Not only have they been tremendous creative colleagues, but it also feels like family in the best ways. I'm very proud to be working with them. They are special."
"I knew immediately when I signed on to 'The Morning Show,' it was going to be special, which to all of us meant it needed to be shared with the world in an equally as meaningful way," said Mimi Leder, director and executive producer of "The Morning Show." "Apple has been a tremendous partner from the time we first announced this project through release. We couldn't be more thrilled to share the show with the world."
"For All Mankind' is an optimistic idea of what could have been and what still could be. It is about the way that reaching out into space can lift people up and give people something to hope for, to give themselves over to an idea that is bigger than now, and a sense of unity and moving forward for all mankind," said Ronald D. Moore, creator, writer and executive producer of "For All Mankind." "I think it's a hopeful story that is painting a picture of society that we can all aspire to one day. In a sense, a story is alive when you first show it to people, and working with Apple we are able to share our story around the world."
"This project is extremely personal to me, as I am blind, my mother is blind, and I have numerous relatives who are blind. Apple's 'See' gave me the opportunity to impact the portrayal of blindness on the largest scale ever imagined," said Joe Strechay, associate producer of "See." "I have spent the last 16 years trying to improve opportunities for individuals who are blind or low vision, and 'See' gave me the opportunity to create accessibility in the work environment for actors, stunt performers and background actors who are blind or low vision. All of these individuals were chosen for their talents, and our show is better for it. Apple's 'See' changed my life."
New Apple Originals debuting in the coming months include series "Servant" (November 28), "Truth Be Told" (December 6) and "Little America," and movies "Hala" and "The Banker."
To subscribe to Apple TV+ and watch Apple Originals, customers can simply open the Apple TV app or visit tv.apple.com to sign up for the service for $4.99 per month with a seven-day free trial. Customers who purchase a new iPhone, iPad, Apple TV, iPod touch or Mac starting September 10, 2019 will receive one year of Apple TV+ for free. In addition, students around the world who subscribe to the Apple Music student plan can enjoy Apple TV+ for free on the Apple TV app or at tv.apple.com .
TV+ subscribers can watch Apple Originals ad-free and on demand, both online and offline, on the Apple TV app, which is already on iPhone, iPad, Apple TV, iPod touch and Mac. Apple TV+ is also available on the Apple TV app on select Samsung smart TVs and Roku and Amazon Fire TV devices. Customers with AirPlay 2-enabled Samsung, LG and VIZIO smart TVs can play Apple Originals from the Apple TV app on iPhone, iPad, iPod touch or Mac directly to their smart TVs. Apple TV+ is also available on the web at tv.apple.com . With Family Sharing, up to six family members can share one Apple TV+ subscription and watch using their own Apple ID and password on their own devices.
The Apple TV app will come to LG, Sony and VIZIO platforms in the future. Customers with eligible Sony smart TVs will be able to enjoy AirPlay 2 support later this year.
Audiences worldwide can stream Apple TV+ originals subtitled and/or dubbed in nearly 40 languages, including Subtitles for the Deaf and Hard-of-Hearing (SDH) or closed captions. Apple Originals are also available with audio descriptions in eight languages.
Pricing and Availability

TV+ is available on the Apple TV app for $4.99 (US) per month with a seven-day free trial for new subscribers starting today on iPhone, iPad, Apple TV 4K, Apple TV HD, Apple TV (3rd generation), iPod touch and Mac. To subscribe to Apple TV+, customers must update to iOS 12.3 or later, tvOS 12.3 or later and macOS Catalina.

TV+ is also available on the Apple TV app on all 2018, 2019 and newer Samsung smart TVs and select Roku and Amazon Fire TV devices, and will be coming to LG, Sony and VIZIO platforms in the future.

Customers can also subscribe to and watch Apple TV+ at tv.apple.com .

Customers with AirPlay 2-enabled Samsung, LG and VIZIO smart TVs must update to iOS 12.3 or later or macOS Catalina to play Apple TV+ originals from the Apple TV app on iPhone, iPad, iPod touch or Mac directly to their smart TVs. Customers with eligible Sony smart TVs will be able to enjoy AirPlay 2 support later this year.

For a limited time, customers who purchase a new iPhone, iPad, Apple TV, Mac or iPod touch starting September 10 can enjoy one year of Apple TV+ for free (one offer per Apple ID). $4.99 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until cancelled. Restrictions and other terms apply; visit apple.com/promo for more information.

All Apple Music student plan subscribers will get free access to Apple TV+ for a limited time. This includes students who have signed up for the Apple Music student plan prior to the launch of Apple TV+. To get free access to Apple TV+, Apple Music student plan subscribers simply need to sign in with their Apple ID to the Apple TV app or on tv.apple.com . Offer good for verified college students only and does not extend to a Family Sharing group.

For press materials and more information about Apple TV+, please visit apple.com/tvpr .

¹ "Oprah's Book Club" is available in select countries.
Press Contacts
Bernadette Simpao,Apple,bsimpao@apple.com,(669) 227-9273
Alexandra Finegersh,Apple,afinegersh@apple.com,(424) 325-8069
Media Helpline,media.help@apple.com,(408) 974-2042

Apple Reports Fourth Quarter Results
Apple Reports Fourth Quarter Results
Services Revenue Reaches All-Time High of $12.5 Billion
EPS Sets New Fourth Quarter Record of $3.03
Cupertino, California - October 30, 2019 - Apple today announced financial results for its fiscal 2019 fourth quarter ended September 28, 2019. The Company posted quarterly revenue of $64 billion, an increase of 2 percent from the year-ago quarter, and quarterly earnings per diluted share of $3.03, up 4 percent. International sales accounted for 60 percent of the quarter's revenue.
"We concluded a groundbreaking fiscal 2019 with our highest Q4 revenue ever, fueled by accelerating growth from Services, Wearables and iPad," said Tim Cook, Apple's CEO. "With customers and reviewers raving about the new generation of iPhones, today's debut of new, noise-cancelling AirPods Pro, the hotly-anticipated arrival of Apple TV+ just two days away, and our best lineup of products and services ever, we're very optimistic about what the holiday quarter has in store."
"Our strong business performance drove record Q4 EPS of $3.03 and record Q4 operating cash flow of $19.9 billion," said Luca Maestri, Apple's CFO. "We also returned over $21 billion to shareholders, including almost $18 billion in share repurchases and $3.5 billion in dividends and equivalents, as we continue on our path to reaching a net cash neutral position over time."
is providing the following guidance for its fiscal 2020 first quarter:

revenue between $85.5 billion and $89.5 billion
gross margin between 37.5 percent and 38.5 percent
operating expenses between $9.6 billion and $9.8 billion
other income/(expense) of $200 million
tax rate of approximately 16.5 percent

's board of directors has declared a cash dividend of $0.77 per share of the Company's common stock. The dividend is payable on November 14, 2019 to shareholders of record as of the close of business on November 11, 2019.
will provide live streaming of its Q4 2019 financial results conference call beginning at 2:00 p.m. PDT on October 30, 2019 at www.apple.com/investor/earnings-call/ . This webcast will also be available for replay for approximately two weeks thereafter.
periodically provides information for investors on its corporate website, apple.com , and its investors relations website, investor.apple.com . This includes press releases and other information about financial performance, reports filed or furnished with the SEC, information on corporate governance and details related to its annual meeting of shareholders.
This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include without limitation those about the Company's estimated revenue, gross margin, operating expenses, other income/(expense), tax rate, and plans for return of capital. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation: the effect of global and regional economic conditions on the Company's business, including effects on purchasing decisions by consumers and businesses; the ability of the Company to compete in markets that are highly competitive and subject to rapid technological change; the ability of the Company to manage frequent introductions and transitions of products and services, including delivering to the marketplace, and stimulating customer demand for, new products, services and technological innovations on a timely basis; the effect that shifts in the mix of products and services and in the geographic, currency or channel mix, component cost increases, increases in the cost of acquiring and delivering content for the Company's services, price competition, or the introduction of new products or services, including new products or services with higher cost structures, could have on the Company's gross margin; the dependency of the Company on the performance of distributors of the Company's products, including cellular network carriers and other resellers; the risk of write-downs on the value of inventory and other assets and purchase commitment cancellation risk; the continued availability on acceptable terms, or at all, of certain components, services and new technologies essential to the Company's business, including components and technologies that may only be available from single or limited sources; the dependency of the Company on manufacturing and logistics services provided by third parties, many of which are located outside of the US and which may affect the quality, quantity or cost of products manufactured or services rendered to the Company; the effect of product and services design and manufacturing defects on the Company's financial performance and reputation; the dependency of the Company on third-party intellectual property and digital content, which may not be available to the Company on commercially reasonable terms or at all; the dependency of the Company on support from third-party software developers to develop and maintain software applications and services for the Company's products; the impact of unfavorable legal proceedings, such as a potential finding that the Company has infringed on the intellectual property rights of others; the impact of complex and changing laws and regulations worldwide, which expose the Company to potential liabilities, increased costs and other adverse effects on the Company's business; the ability of the Company to manage risks associated with the Company's retail stores; the ability of the Company to manage risks associated with the Company's investments in new business strategies and acquisitions; the impact on the Company's business and reputation from information technology system failures, network disruptions or losses or unauthorized access to, or release of, confidential information; the ability of the Company to comply with laws and regulations regarding data protection; the continued service and availability of key executives and employees; political events, international trade disputes, war, terrorism, natural disasters, public health issues, and other business interruptions that could disrupt supply or delivery of, or demand for, the Company's products; financial risks, including risks relating to currency fluctuations, credit risks and fluctuations in the market value of the Company's investment portfolio; and changes in tax rates and exposure to additional tax liabilities. More information on these risks and other potential factors that could affect the Company's financial results is included in the Company's filings with the SEC, including in the "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" sections of the Company's most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.
revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contact
Kristin Huguet Quayle,Apple,khuguet@apple.com,(408) 974-2414
Investor Relations Contacts
Nancy Paxton,Apple,paxton1@apple.com,(408) 974-5420
Tejas Gala,Apple,tgala@apple.com,(669) 227-2402
© 2019 Apple Inc. All rights reserved. Apple and the Apple logo are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

AirPods Pro arrive in stores around the world
AirPods Pro arrive in stores around the world
ds Pro went on sale on Wednesday, October 30, around the world. AirPods Pro join the AirPods family and feature Active Noise Cancellation, Transparency mode, sweat and water resistance, and superior, immersive sound, in an all-new lightweight, in-ear design.
Apple Fifth Avenue, New York
Apple Regent Street, London
Apple Piazza Liberty, Milan
Apple �-京东路, Shanghai
Apple 表参道, Tokyo
Press Contacts
Nick Leahy,Apple, nleahy@apple.com, (408) 862-5012
Ashley Rivera,Apple,ashley_rivera@apple.com,(408) 862-1381
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple celebrates "The Morning Show," coming to Apple TV+ November 1
Apple celebrates "The Morning Show," coming to Apple TV+ November 1
The Original Series Stars Jennifer Aniston, Reese Witherspoon, Steve Carell, Billy Crudup, Mark Duplass, Gugu Mbatha-Raw, Nestor Carbonell, Bel Powley, Karen Pittman, Desean K. Terry and Janina Gavankar
celebrated "The Morning Show" today at the global premiere of the original series at Josie Robertson Plaza and David Geffen Hall, Lincoln Center for the Performing Arts in New York City. Written by Kerry Ehrin and directed by Mimi Leder, "The Morning Show" explores the cutthroat world of morning news and the lives of the people who help America wake up in the morning. Told through the lens of two complicated women working to navigate the minefield of high-octane jobs while facing crises in both their personal and professional lives, "The Morning Show" is an unapologetically candid drama that looks at the power dynamics between women and men, and women and women, in the workplace.
Beginning November 1, the first three episodes of "The Morning Show" will be available to watch on Apple TV+ in over 100 countries and regions around the world. New episodes will continue to roll out weekly, every Friday.
TV+, the first all-original video subscription service and home for today's most imaginative storytellers, will launch November 1 in over 100 countries and regions. The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, as well as select Samsung smart TVs, Roku and Amazon Fire TV devices and online at tv.apple.com , for $4.99 per month with a seven-day free trial. Customers who purchase any new iPhone, iPad, Apple TV, Mac or iPod touch starting September 10, 2019, can enjoy one year of Apple TV+ for free.¹ Beginning November 1, customers can initiate the one-year free offer in the Apple TV app on the device running the latest software.
¹ $4.99 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until cancelled. See www.apple.com/promo for restrictions and other terms.
Press Contacts
Sarah Carragher,Apple,scarragher@apple.com,(424) 326-4502
Corina Galdamez,Apple,cgaldamez@apple.com,(424) 326-7629
Media Helpline,media.help@apple.com,(408) 974-2042

Apple reveals new AirPods Pro, available October 30
Apple reveals new AirPods Pro, available October 30
All-New Design Features Active Noise Cancellation for Immersive Sound
Cupertino, California - Apple today announced AirPods Pro , an exciting addition to the AirPods family that features Active Noise Cancellation and superior, immersive sound in an all-new lightweight, in-ear design. AirPods Pro are available to order on apple.com and the Apple Store app starting today and in stores beginning Wednesday, October 30.
"AirPods are the best-selling headphones in the world. The one-tap setup experience, incredible sound and iconic design have made them a beloved Apple product, and with AirPods Pro, we're taking the magic even further," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "The new in-ear AirPods Pro sound amazing with Adaptive EQ, fit comfortably with flexible ear tips and have innovative Active Noise Cancellation and Transparency mode. We think customers are going to love this new addition to the AirPods family."
AirPods Pro join the existing AirPods line in delivering an unparalleled wireless audio experience. Each model uses advanced technology to reinvent how people listen to music, make phone calls, enjoy TV shows and movies, play games and interact with Siri. The magical setup experience customers love with today's AirPods extends to AirPods Pro. By opening the charging case near an iOS or iPadOS device and giving it a simple tap, AirPods Pro are immediately paired to all the devices signed into a user's iCloud account, including iPhone, iPad, Mac, Apple Watch, Apple TV and iPod touch.
All-New Design
AirPods revolutionized the wireless audio experience with a breakthrough design, and now AirPods Pro take it even further with a new class of lightweight, in-ear headphones engineered for comfort and fit. Each earbud comes with three different sizes of soft, flexible silicone ear tips that conform to the contours of each individual ear, providing both a comfortable fit and a superior seal - a critical factor in delivering immersive sound. To further maximize comfort, AirPods Pro use an innovative vent system to equalize pressure, minimizing the discomfort common in other in-ear designs. AirPods Pro are sweat- and water-resistant, making them perfect for active lifestyles.¹
Active Noise Cancellation
Active Noise Cancellation on AirPods Pro uses two microphones combined with advanced software to continuously adapt to each individual ear and headphone fit. This removes background noise to provide a uniquely customized, superior noise-canceling experience that allows a user to focus on what they're listening to - whether it's a favorite song or a phone conversation.
The first microphone is outward-facing and detects external sound to analyze environmental noise. AirPods Pro then create an equivalent anti-noise that cancels out background noise before it reaches the listener's ear. A second inward-facing microphone listens toward the ear, and AirPods Pro cancel remaining noise detected by the microphone. Noise cancellation continuously adapts the sound signal 200 times per second.
Immersive Sound
AirPods Pro deliver superior sound quality with Adaptive EQ, which automatically tunes the low- and mid-frequencies of the music to the shape of an individual's ear - resulting in a rich, immersive listening experience. A custom high dynamic range amplifier produces pure, incredibly clear sound while also extending battery life, and powers a custom high-excursion, low-distortion speaker driver designed to optimize audio quality and remove background noise. The driver provides consistent, rich bass down to 20Hz and detailed mid- and high-frequency audio.
Transparency Mode
Transparency mode provides users with the option to simultaneously listen to music while still hearing the environment around them, whether that's to hear traffic while out for a run or an important train announcement during the morning commute. Using the pressure-equalizing vent system and advanced software that leaves just the right amount of noise cancellation active, Transparency mode ensures that a user's own voice sounds natural while audio continues to play perfectly.
Switching between Active Noise Cancellation and Transparency modes is simple and can be done directly on AirPods Pro using a new, innovative force sensor on the stem. The force sensor also makes it easy to play, pause or skip tracks, and answer or hang up phone calls. Users can also press on the volume slider in Control Center on iPhone and iPad to control settings, or on Apple Watch by tapping on the AirPlay icon while music is playing.
Performance and Battery Life
The size and performance of AirPods Pro are made possible by a revolutionary system-in-package (SiP) design with the Apple-designed H1 chip at its core. The H1 features 10 audio cores and powers everything from sound to Siri. The extremely low audio processing latency of H1 enables real-time noise cancellation, delivers high-quality sound using adaptive technology and responds to hands-free "Hey Siri" requests - all at once.
AirPods Pro feature the same great battery life as AirPods with up to five hours of listening time. In Active Noise Cancellation mode, AirPods Pro deliver up to four and a half hours of listening time and up to three and a half hours of talk time on a single charge. Through additional charges from the Wireless Charging Case, AirPods Pro deliver over 24 hours of listening time or over 18 hours of talk time.² Charging is as simple as placing the AirPods case on a Qi-certified charging mat or using the Lightning port while on the go.
Additional Features

The Ear Tip Fit Test helps ensure users get the best audio experience from AirPods Pro by testing the quality of the seal and identifying the best ear tip size for them. After placing AirPods Pro in each ear, advanced algorithms work together with the microphones in each AirPod to measure the sound level in the ear and compare it to what is coming from the speaker driver. In just seconds, the algorithm detects whether the ear tip is the right size and has a good fit, or should be adjusted to create a better seal.
Voice-activated Siri uses the H1 chip to enable hands-free "Hey Siri" to play a song, increase the volume, make a call or get directions.
Audio Sharing makes it easy to listen to the same song or watch the same movie with a friend by simply bringing a second pair of AirPods close to iPhone or iPad.³
Announce Messages automatically and conveniently speaks incoming messages as soon as they arrive, and when on a phone call or sharing media via Audio Sharing, Siri knows not to interrupt.⁴

Pricing and Availability

AirPods Pro will be available for $249 (US) and are available to order from apple.com and in the Apple Store app in the US and more than 25 other countries and regions. AirPods Pro will start shipping on Wednesday, October 30 and be available in stores beginning later this week (varies by country and region).

AirPods Pro require Apple devices running iOS 13.2 or later, iPadOS 13.2 or later, watchOS 6.1 or later, tvOS 13.2 or later, or macOS Catalina 10.15.1 or later.

AirPods with Charging Case are available for $159 (US) and AirPods with Wireless Charging Case are available for $199 (US). Customers can order the standalone Wireless Charging Case for $79 (US).

Customers can add personal engraving to AirPods Pro, AirPods with Charging Case and AirPods with Wireless Charging Case for free on apple.com and the Apple Store app.

revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
¹ AirPods Pro are sweat- and water- resistant for non-water sports and exercise and have a rating of IPX4 under IEC standard 60529.
² Battery life varies by use and configuration. See apple.com/batteries for details.
³ Audio Sharing works with iPhone 8 or later and iPod touch (7th generation) with the latest version of iOS; and 12.9-inch iPad Pro (2nd generation or later), 11-inch iPad Pro, 10.5-inch iPad Pro, iPad (5th generation or later), iPad Air (3rd generation), and iPad mini (5th generation) with the latest version of iPadOS.
⁴ Works with AirPods Pro and second-generation AirPods. Siri is available on iPhone 4s or later, iPad Pro, iPad (3rd generation or later), iPad Air or later, iPad mini or later, and iPod touch (5th generation or later). Siri may not be available in all languages or in all areas, and features may vary by area. Internet access required. Cellular data charges may apply.
Press Contacts
Jacqueline Roy,Apple,jacqueline_roy@apple.com ,(408) 862-4386
Nadine Haija,Apple,nhaija@apple.com,(408) 862-6490
Media Helpline,media.help@apple.com,(408) 974-2042

First year of Apple Entrepreneur Camp offers invaluable experiences to 100 innovators
First year of Apple Entrepreneur Camp offers invaluable experiences to 100 innovators
Today marks the completion of Apple Entrepreneur Camp's first year with its fourth cohort of 2019. Apple Entrepreneur Camp is specifically designed for organizations founded and led by women, and dedicated to helping entrepreneurs as they work on the next generation of cutting-edge apps. The camp offers a hands-on technology lab, one-on-one code-level guidance from Apple experts and engineers as well as mentorship, inspiration and insights from top Apple leaders. After the lab concludes, participants get ongoing support and become part of a growing community of exceptional alumni who can help create and build businesses.
Women leaders and their teams from 42 companies have taken part in the cohorts that take place once a quarter. Apple engineers and experts work directly with participants on topics including app development, design, the latest advances in machine learning and augmented reality and, if desired by the attendees, tips for public relations and marketing. Companies are also invited to attend WWDC so they can develop their apps on Apple's most advanced platforms and continue to build community with industry leaders.
"I'm in awe of the passion and drive of our first year of Entrepreneur Camp innovators. They are using apps to impact peoples' lives and solve problems, from building connections for underrepresented groups in tech to making solar power affordable and giving people tools to improve mental health," said Esther Hare, Apple's senior director of Worldwide Developer Marketing and executive sponsor of Women@Apple. "It's great to hear incredible women leaders telling us their experience at Camp has helped them make their apps even better, and given them the confidence and the tools to build new connections, form support networks and raise rounds of venture capital. And we're just getting started."
Meet sisters Jhanvi and Ketaki Shriram, participants in the second cohort of Apple Entrepreneur Camp. They are the founders and creators of Krikey, a mobile augmented reality app that bridges the natural and digital worlds to inspire a sense of empathy that helps people feel closer to nature. In hearing about Apple Entrepreneur Camp, Jhanvi and Ketaki wondered at first if they were were experienced enough to apply. They soon found out that the cohort was geared for developers at several different levels and company leaders at different stages of building their businesses. This was a chance to get support from Apple experts as well as their fellow entrepreneurs.
"It's about potential versus proof," says Jhanvi Shriram, CEO of Krikey, Inc. "Often, as women we are asked to constantly prove ourselves and defend our achievements even if we've earned a Ph.D. or MBA. The Apple Entrepreneur Camp was really a place where we were truly supported, and seen for our potential."
During the cohort, Jhanvi and Ketaki were developing "Gorillas!," a multiplayer, augmented reality game that immerses players in the Rwandan jungle with a family of mountain gorillas. Created in partnership with The Ellen Fund, "Gorillas!" aims not only to entertain, but to build empathy, and inspire conservation. Krikey was developed using the powerful tools and capabilities in ARKit and Metal creating immersive habitats and ecosystems. During the cohort, Jhanvi and Ketaki had the opportunity to demo "Gorillas!" with Apple experts.
"Working directly with the Apple team, we got feedback on design methodology that helped us solve a problem in our app we knew we had, but had no idea how to fix," said Ketaki Shriram, chief technical officer of Krikey, Inc. "We made some significant improvements based on what we learned, including adding a preview mode so players can try the game before they sign up. That's been really successful for us."
So far, Apple Entrepreneur Camp has welcomed 100 participants from 13 different countries. The next cohort is planned for January 28 to February 5, 2020, and applications will be accepted until November 15 at developer.apple.com/entrepreneur-camp .
Here are the companies who have participated in Apple Entrepreneur Camp 2019:
Abylight Studios
BetterMe
Boxies
Create2Thrive, Inc.
CUCO Health
Deepr Dating
D'efekt
Dirty Dog Software
eBibelot, Inc.
Estudio Chispa
expeet
Flame Soft AB
Frogg
Gurbani
Hopscotch Technologies Inc.
Iceclip
imagiLabs AB
Krikey, Inc.
LactApp Women Health
Lake Coloring
Literacy Matters Foundation
Ohhh, Inc.
Peekaboo Studios
Peppy Pals
Quin
SALT for my Squid
Seneca Women
Shine
StoryUP Studios
Struct Club Inc.
The Dots
Train Your Eyes
TRASH INC.
treebetty
Trill Project, Inc.
True Wine
Virtue
warehouse apps LLC
WeParent
WishUpon
Wysa
Zimela
Press Contacts
Katie Clark Alsadder,Apple,kclarkalsadder@apple.com,(408) 974-9976
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple premieres "See," coming to Apple TV+ November 1
Apple premieres "See," coming to Apple TV+ November 1
The Show Stars Jason Momoa, Alfre Woodard, Hera Hilmar, Sylvia Hoeks, Christian Camargo, Archie Madekwe, Nesta Cooper and Yadira Guevara-Prip
premiered "See" today at the Regency Village Theater in Los Angeles, California. Written and created by Steven Knight and directed by Francis Lawrence, "See" takes place in the distant future, after a deadly virus decimated humankind. Those who survived emerged blind. Jason Momoa stars as Baba Voss - the father of twins born centuries later with the mythic ability to see - who must protect his tribe against a powerful yet desperate queen who wants the twins destroyed. Alfre Woodard stars as Paris, Baba Voss's spiritual leader.
"See" features an incredible cast and crew, many of whom are blind or have low vision, who helped bring this epic story to life.
Beginning November 1, the first three episodes of "See" will be available to watch on Apple TV+ in over 100 countries and regions around the world. New episodes will continue to roll out weekly, every Friday.

TV+, the first all-original video subscription service and home for today's most imaginative storytellers, will launch November 1 in over 100 countries and regions. The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online ( tv.apple.com ), for $4.99 per month with a seven-day free trial. Customers who purchase any new iPhone, iPad, Apple TV, Mac or iPod touch starting September 10, 2019, can enjoy one year of Apple TV+ for free.¹ Beginning November 1, customers can initiate the one-year free offer in the Apple TV app on the device running the latest software.
¹ $4.99 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until cancelled. See www.apple.com/promo for restrictions and other terms.
Press Contacts
Ashley Sugarman,Apple,ashley_sugarman@apple.com,(424) 326-4343
Anne Chun Hathaway,Apple,annech@apple.com,(424) 326-4365
Media Helpline,media.help@apple.com,(408) 974-2042

Apple celebrates "Dickinson," coming to Apple TV+ November 1
Apple celebrates "Dickinson," coming to Apple TV+ November 1
Starring Hailee Steinfeld, Jane Krakowski, Toby Huss, Adrian Blake Enscoe, Anna Baryshnikov and Ella Hunt
celebrated "Dickinson" today with its global premiere at St. Ann's Warehouse in Brooklyn, New York. Coming exclusively to Apple TV+ on November 1, "Dickinson" is a half-hour comedy series that audaciously explores the constraints of society, gender and family from the perspective of rebellious young poet Emily Dickinson. Written and created by Alena Smith, the series is a coming-of-age story, set in the 19th century, that finds Emily to be the unexpected hero for our millennial generation.
Beginning November 1, the complete season, including all 10 episodes, will be available to stream in over 100 countries and regions around the world.
TV+, the first all-original video subscription service and home for today's most imaginative storytellers, will launch November 1 in over 100 countries and regions. The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online ( tv.apple.com ), for $4.99 per month with a seven-day free trial. Customers who purchase any new iPhone, iPad, Apple TV, Mac or iPod touch starting September 10, 2019, can enjoy one year of Apple TV+ for free.¹ Beginning November 1, customers can initiate the one-year free offer in the Apple TV app on the device running the latest software.
¹ $4.99 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until cancelled. See www.apple.com/promo for restrictions and other terms.
Press Contacts
Corina Galdamez,Apple,cgaldamez@apple.com,(424) 326-7629
Virginia McMillian,Apple,virginia@apple.com,(424) 326-7631
Media Helpline,media.help@apple.com,(408) 974-2042

Apple premieres "For All Mankind," coming to Apple TV+ November 1
Apple premieres "For All Mankind," coming to Apple TV+ November 1
Hailing from Golden Globe Nominee and Emmy Award Winner Ronald D. Moore, "For All Mankind" Stars Joel Kinnaman, Michael Dorman, Sarah Jones, Shantel VanSanten, Wrenn Schmidt and Jodi Balfour
premiered "For All Mankind" today at the Regency Village Theater in Los Angeles, California. Coming exclusively to Apple TV+ on November 1, "For All Mankind" is a captivating "what if" take on history from Golden Globe nominee and Emmy Award winner Ronald D. Moore. Told through the lives of astronauts, engineers and their families, "For All Mankind" imagines a world in which the global space race never ended and the space program remained the cultural centerpiece of America's hopes and dreams.
Beginning November 1, the first three episodes of "For All Mankind" will be available to watch on Apple TV+. New episodes will continue to roll out weekly, every Friday.
TV+, the first all-original video subscription service and home for today's most imaginative storytellers, will launch November 1 in over 100 countries and regions. The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online ( tv.apple.com ), for $4.99 per month with a seven-day free trial. Customers who purchase any new iPhone, iPad, Apple TV, Mac or iPod touch starting September 10, 2019, can enjoy one year of Apple TV+ for free.¹ Beginning November 1, customers can initiate the one-year free offer in the Apple TV app on the device running the latest software.
¹ $4.99 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until cancelled. See www.apple.com/promo for restrictions and other terms.
Press Contacts
Anne Chun Hathaway,Apple,annech@apple.com,(424) 326-4365
Media Helpline,media.help@apple.com,(408) 974-2042

macOS Catalina is available today
macOS Catalina is available today
Features Apple Arcade on Mac, All-New Entertainment Apps and Sidecar, which Expands Mac Workspace with iPad
Catalina, the latest version of the world's most advanced desktop operating system, is now available as a free software update. With Catalina , users are able to enjoy Apple Arcade, a groundbreaking new game subscription service featuring new, exclusive games from some of the world's most creative developers. Adding to great entertainment on the Mac, Catalina also features all-new Mac versions of Apple Music, Apple Podcasts and Apple TV apps. A new feature called Sidecar extends Mac desktops with iPad as a second display, or tablet input device using Apple Pencil with Mac apps. Voice Control, a transformative accessibility feature, allows Mac to be controlled entirely by voice. With Mac Catalyst, a new technology in Catalina that makes it easy for third-party developers to bring iPad apps to Mac, users will begin to see their favorite iPad apps in Mac versions, including Twitter, TripIt, Post-It, GoodNotes and Jira, with more to come. And for the first time, Screen Time comes to Mac, giving users insight into how they spend time in apps and on websites, and the ability to decide how to spend their time.
Apple Arcade: Now on Mac App Store
With a subscription to Apple Arcade for $4.99 per month, users get unlimited access to an unprecedented catalog of games on Mac, all of which can also be played on iPhone, iPad, iPod touch and Apple TV. Games can even be played across devices, so players can pick up from their last game save, whether they're at home or on the go. On Mac, games can be played with keyboard and trackpad or mouse, and many games support controllers as well, including Xbox Wireless Controllers with Bluetooth and PlayStation DualShock 4.
Apple Arcade subscribers get the full version of every game including all updates and expansions, without any ads or additional in-game purchases. Instead of paying up front for each game, subscribers can download any Apple Arcade game right from the Mac App Store's brand-new Arcade tab. From action and adventure games to party and puzzle games, Apple Arcade features games for players of all ages, so everyone can find something they'll love. The service is launching with a 30-day free trial and a single subscription includes access for up to six family members with Family Sharing. The full catalog of 100 games will be available in the weeks ahead, with more games to come every month, including exciting new action, adventure, RPG, racing and strategy games.
New Entertainment Apps: Apple Music, Apple Podcasts and Apple TV
Three all-new apps - Apple Music, Apple Podcasts and Apple TV- replace iTunes and make it easy and fun to discover and enjoy music, TV shows, movies and podcasts on Mac. The new Music app is fast and features over 50 million songs, playlists and music videos. Users will have access to their entire music library and new music can still be purchased from the iTunes Store.
Apple Podcasts offers more than 700,000 shows in its catalog and the option to automatically be notified of new episodes as soon as they become available. The app also features new show categories, curated collections and advanced search tools to allow users to search episodes by current events, people and even phrases.
The Apple TV app brings together different ways to find and watch movies and TV shows into one powerful app, and features Apple TV channels, personalized recommendations and over 100,000 iTunes movies and TV shows to browse, buy or rent. And now Apple TV+, Apple's original video subscription service, will also be available in the Apple TV app for Mac starting November 1.
Sidecar: Expand Mac Workspace and Creativity with iPad
The new Sidecar feature extends a user's Mac workspace by using iPad as a second display, allowing them to spread out their work. With Sidecar, you can use an iPad display for tablet input to draw, sketch or write with Apple Pencil in any Apple or third-party Mac app that supports stylus input. Sidecar runs on a wired connection so users can charge their iPad as they work, or on a wireless connection for greater mobility, using everything from illustration apps and video editing apps to 3D apps, like Photoshop, Illustrator and ZBrush.
Accessibility: Empowering Everyone to Get the Most from Their Mac
Catalina introduces transformative accessibility features to enable users with disabilities to get the most out of their devices. Voice Control is a whole new way for users to control Mac and iOS devices entirely with their voice. It uses the latest version of Siri speech recognition technology to transcribe spoken text and enable editing text via voice. New numbers and grids provide the tools to interact with virtually any app, and audio processing happens entirely on device. For users with impaired vision, Hover Text displays high-resolution text in a dedicated window when hovering over text and UI elements, and Zoom Display keeps one monitor tightly zoomed in while another at the standard resolution.
Mac Catalyst: Even More Great Apps on Mac
Also available with macOS Catalina is Mac Catalyst, a new technology that lets app developers easily build Mac versions of their shipping iPad apps. The iPad ecosystem comprises over a million iPad apps, and now users will see more of their favorite titles come to Mac than ever before, including apps like Twitter, GoodNotes, TripIt from SAP, Post-it, Morpholio Board, Rosetta Stone, Jira, Proloquo2Go and others. These titles and more will be available, starting as early as today, on the Mac App Store for users to download and enjoy, and other exciting Mac Catalyst-developed apps will be released in the weeks ahead.
Screen Time: Monitor Mac Activity For The Entire Family
Catalina brings Screen Time to Mac for the first time, providing insight into how users are spending time with apps and websites. Downtime lets users schedule time away from their Mac, and App Limits allow control over how much time users spend with specific apps, websites and categories of apps. With iCloud, Screen Time combines all usage and syncs Downtime settings and App Limits across devices. And with Family Sharing, Screen Time gives parents visibility for their kids' activities across all of their Apple devices.
Security and Privacy: More User Control Than Ever
Security improvements in Catalina better protect macOS from tampering, help ensure apps are safe, and give users greater control over access to their data. macOS Catalina now runs on a dedicated, read-only system volume, which means it is completely separate from all other data, and nothing can accidentally overwrite critical operating system files. Gatekeeper, Apple's technology to ensure only trusted software runs on a Mac, now checks all apps for known security issues, while new data protections require all apps to get permission before accessing user documents. Every Mac with the Apple-designed T2 Security Chip now supports Activation Lock, just like on iPhone or iPad, so if a Mac is ever misplaced or stolen, only the owner can erase and reactivate it. Approve with Apple Watch also lets users approve specific security prompts by simply tapping the side button on their Apple Watch.
Additional Features in macOS Catalina

The new Find My app combines Find My iPhone and Find My Friends into a single, easy-to-use app on Mac, iPad and iPhone. Find My can help users locate a missing Mac even if it's offline and sleeping by sending out Bluetooth signals that can be detected by Apple devices in use nearby, and then relaying the detected location of the Mac to iCloud so a user can can locate it in the Find My app.

Photos features a beautiful new browsing experience that intelligently showcases the user's best pictures.

Safari has an updated start page that uses Siri Suggestions to elevate frequently visited sites, bookmarks, iCloud tabs, Reading List selections and links sent in Messages.

Mail in macOS Catalina adds the ability to block email from a specified sender, mute an overly active thread and unsubscribe from commercial mailing lists.

Notes now has a brand new Gallery View, more powerful search tools and additional collaboration options.

Reminders has been redesigned with an all-new user interface that makes it easier to create, organize and track reminders.

Availability
Catalina is available today as a free software update for Macs introduced mid-2012 or later. Some features may not be available in all regions or languages. For more information, visit apple.com/macos/catalina .
Press Contacts
Starlayne Meza,Apple, starlayne meza@apple.com ,(408) 974-3391
Alex Bender,Apple, alex bender@apple.com,(408) 862-6559
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Final Cut Pro X update introduces new Metal engine for increased performance
Final Cut Pro X update introduces new Metal engine for increased performance
New Version Includes Optimizations for Mac Pro and Pro Display XDR
Today, Apple updated Cut Pro X with a new Metal engine that delivers performance gains across a wide range of Mac systems and takes advantage of the tremendous power of the all-new Mac Pro and the high-resolution, high-dynamic-range viewing experience of Apple Pro Display XDR. Apple is also releasing updates to Motion and Compressor that feature the same modern Metal engine with performance optimizations for Mac Pro and support for Pro Display XDR.
Metal-Powered Performance
Today's update to Final Cut Pro delivers a new Metal-based engine that improves playback and accelerates graphics tasks including rendering, real-time effects and exporting on Metal-compatible Mac computers. Video editors with 15-inch MacBook Pro, the most popular system for Final Cut Pro users, will benefit from performance that's up to 20 percent faster, while editors using iMac Pro will see gains up to 35 percent.¹
Sidecar Support with Catalina
Cut Pro works with the innovative new Sidecar feature of macOS Catalina that enables users to extend their Mac workspace by using iPad as a second display to show the browser or viewer. Video editors can use Sidecar with a cable or they can connect wirelessly for even greater flexibility - whether they are working on the go with a Mac notebook or in the edit suite with a Mac desktop.
Unprecedented Power with Mac Pro
Cut Pro will leverage the enormous power of Mac Pro, offering support for multiple GPUs and up to 28 CPU cores. This means that rendering is up to 2.9 times faster and transcoding is up to 3.2 times faster than on the previous-generation 12-core Mac Pro. And Final Cut Pro utilizes the new Afterburner card for unparalleled performance when working with ProRes and ProRes RAW - the groundbreaking format from Apple that combines the image quality and flexibility of RAW video with the performance of ProRes. This allows editors to simultaneously play up to 16 streams of 4K ProRes 422 video or work in cutting-edge 8K resolution with support for up to three streams of 8K ProRes RAW video.
Dynamic Range to the Extreme with Pro Display XDR
With a massive 32-inch, Retina 6K display, P3 wide color and extreme dynamic range, Pro Display XDR provides an immersive and true-to-life viewing experience. Final Cut Pro users can view, edit, grade and deliver high dynamic range video with 1,000 nits of full screen sustained brightness, 1,600 nits peak brightness and a 1,000,000:1 contrast ratio. Pro Display XDR easily connects to the Mac through a single Thunderbolt cable, and pros using Final Cut Pro on Mac Pro can simultaneously use up to three Pro Display XDR units - two for the Final Cut Pro interface and one as a dedicated professional reference monitor.
Additional New Features in Final Cut Pro 10.4.7

Grade high dynamic range video with enhanced color mask and range isolation tools.
View high dynamic range video tone-mapped to compatible standard dynamic range displays when using Final Cut Pro, Motion or Compressor on macOS Catalina.
Select which internal or external GPU is used to accelerate graphics processing.

Cut Pro companion apps, Motion and Compressor, also benefit from the new Metal-based render engine, resulting in improved playback and accelerated graphics. Both apps are designed to take advantage of multiple GPUs and up to 28 CPU cores in Mac Pro, tap into the power of Afterburner and support professional HDR workflows on Pro Display XDR.
Pricing and Availability
Cut Pro 10.4.7 is available today as a free update for existing users, and for $299.99 (US) for new users on the Mac App Store. Motion 5.4.4 and Compressor 4.4.5 are also available today as free updates for existing users, and for $49.99 (US) each for new users on the Mac App Store. Education customers can purchase the Pro Apps Bundle for Education for $199.99 (US). For more information, please visit: apple.com/final-cut-pro .
¹ Testing conducted by Apple in September 2019 using shipping 2.3GHz 18-core Intel Xeon W-based 27-inch iMac Pro systems with 256GB of RAM and Radeon Pro Vega 64X graphics with 16GB of HBM2, as well as shipping 2.4GHz 8-core Intel Core i9-based 15-inch MacBook Pro systems with 32GB of RAM and Radeon Pro Vega 20 graphics with 4GB of HBM2. Prerelease Final Cut Pro X tested on prerelease macOS Catalina, using a complex 2-minute project with a variety of media up to 3840 x 2160 resolution. Performance tests are conducted using specific computer systems and reflect the approximate performance of iMac Pro and MacBook Pro.
Press Contacts
Alex Bender,Apple, alex bender@apple.com,(408) 862-6559
Starlayne Meza,Apple, starlayne meza@apple.com ,(408) 974-3391
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Students across Europe learn Swift to unlock new opportunities
Students across Europe learn Swift to unlock new opportunities
This October, in classrooms across Europe celebrating EU Code Week, students of all ages are living proof that coding opens doors to opportunities never before possible. At Layton Primary School in Blackpool, England, coding principles are helping 5- and 6-year-olds track down a rogue dinosaur. And in Italy, at Milan's Institute De Amicis, coding is the key that unlocked a life-changing career for 28-year-old Belinda Tagariello.
These schools are part of a growing number of European institutions relying on the power and versatility of iPad, Mac and Apple's Everyone Can Code and App Development with Swift curricula to teach coding to a new generation of students. Both schools say the programs have led to more engaged, innovative learning with proven results.
"There will be an output if they put in an input - they are more resourceful in terms of being able to tackle problems."
Meet teachers Alice Nutt and Clare Scott. They were introduced to coding only two years ago, and now use Swift Playgrounds to incorporate coding principles into every subject they teach to their young pupils at Layton Primary School in Blackpool, England. The school, located in one of the most deprived areas of the country, has seen a remarkable change in its students since the program began.
"Children would sit there [before] and wait for things to happen," says Scott, 45, who has been teaching for more than 20 years. "But children with a coding mentality know that if they do something, something will happen. There will be an output if they put in an input - they are more resourceful in terms of being able to tackle problems."
That coding mentality has proliferated every area of the school, and students apply coding principles to all subjects, most often through Swift Playgrounds.
"We realized we'd already been using the skills of coding everywhere in the curriculum," says Nutt, 28. "When we write, we go back and edit and improve it - we were debugging. We sequence stories, we sequence events and things that we do in our everyday lives. So it's just making everyone at the school realize that coding really is all around you."
In Scott's classroom, her 5- and 6-year-old students practice coding skills in tasks both ordinary and extraordinary. She posed a problem to them: how do you get an escaped dinosaur back into the zoo? Her students decided they would make jam sandwiches and leave them out for the creature.
Scott brought in bread, butter and jam and asked her students to give her step-by-step instructions on how to construct the sandwich. The exercise introduced them to the individual commands required to execute a coding sequence.
"We then left the jam sandwich outside the classroom overnight," says Scott. "And obviously the dinosaur came back and ate it - the next day there was just a crust."
In Italy, Belinda Tagariello spent most of her 20s bouncing from one unfulfilling job to another. In 2017, she enrolled in a government-funded course that taught Swift, Apple's powerful and easy-to-use programming language, to under- and unemployed young adults at the Institute De Amicis in Milan. As a first-time coder, Tagariello learned coding basics in Swift Playgrounds on iPad and quickly advanced to App Development with Swift on the Mac to start building something of her own.
Fast forward to today and Tagariello now teaches that same course, has one app already on the App Store, and is working on developing her second.
"When I started to develop the app, I started to feel free because I could do it myself," says Tagariello. "When I found this, I found my way."
Forty-one students have completed the course and collectively they have produced 14 apps in two short years. Sixteen of the graduates have found jobs in the tech industry, and five have decided to enroll in university.
This October, Tagariello will welcome the third cohort of 29 students, most of whom have no coding experience. But their teacher says they shouldn't be dissuaded by that - and she speaks, of course, from experience.
"[When I started] I didn't know anything about coding so they could take me as an example," says Tagariello, who first introduces her students to coding through Apple's fun and engaging Swift Playgrounds app for iPad and gradually progresses to App Development with Swift curriculum on Mac. "If they apply themselves to this course they could go very far, farther than me - they could find their way."
Apple's Everyone Can Code helps students from kindergarten to college and beyond learn coding to solve problems and prepare them for the workforce. With teacher guides and lessons, students learn the basics on iPad with Swift Playgrounds and App Development with Swift helps aspiring developers build their first iOS apps. Today more than 5,000 schools, community colleges and technical colleges worldwide are using Everyone Can Code curriculum. Find out more at apple.com/everyone-can-code .
Press Contacts
Laura Bonney,Apple,lbonney@apple.com,+44-203-2846290
Andy Bowman,Apple,abowman@apple.com ,(408) 783-0619
Apple Media Helpline,media.help@apple.com,(408) 974-2042

Apple Antara opens its doors to Mexico City
Apple Antara opens its doors to Mexico City
opened Apple Antara in Mexico today, welcoming thousands of customers in the vibrant Polanco district of Mexico City.

Press Contacts
Nick Leahy,Apple, nleahy@apple.com, (408) 862-5012
Ashley Rivera,Apple,ashley_rivera@apple.com,(408) 862-1381
Media Helpline,media.help@apple.com,(408) 974-2042

Apple Antara opens Friday in Mexico City
Apple Antara opens Friday in Mexico City
Antara opens Friday at 5 p.m. in the heart of Mexico City's vibrant Polanco district. Opening amidst museums, cultural landmarks and premier shopping, the store will welcome customers through 23-foot-tall sliding glass doors to experience all the best of Apple in Mexico. Visitors can discover all of Apple's latest products, get advice from a Genius and unlock their creativity in a Today at Apple session at Apple's newest store.
"We are thrilled to open our stunning new store in central Mexico City and now welcome even more customers to Apple across this bustling city," said Deirdre O'Brien, Apple's senior vice president of Retail + People. "Our amazing team can't wait to welcome everyone to Apple Antara for the first time on Friday."
Antara is the first Apple Store of its kind in Latin America, and features a pavilion design. Taking full advantage of Mexico City's mild climate, the large sliding doors open to create a 20-foot-wide entrance to welcome visitors in from the public plaza outside. A thin profile metal roof hovers above limestone-clad walls and curved corner glass panels to create a bright great hall. The interior trees blur the boundary between inside and out, where the community can gather on stone benches in the plaza along Boulevard Miguel de Cervantes Saavedra.
The Forum and video wall sit at the center of the store and are home to Today at Apple. Apple Antara will host world-class creators to lead sessions, kicking off opening weekend with artists, photographers and musicians, adding to the cultural and educational experiences offered in the neighborhood. Apple's Creative Pros lead free, daily sessions focused on photography, music, art and design, coding, health and fitness and more.
Over 100 new store team members join Apple in Mexico with the opening of Apple Antara - many of whom are bilingual. Half of the Apple Antara team joins from Apple's first store in Mexico at Apple Via Santa Fe to serve customers at this new location. The team is ready to welcome visitors from around the world to experience the new store.
Antara opens Friday at 5 p.m. To sign up for Today at Apple sessions visit apple.com/mx/today .
Press Contacts
Ashley Rivera,Apple,ashley_rivera@apple.com,(408) 862-1381
Nick Leahy,Apple, nleahy@apple.com, (408) 862-5012
Media Helpline,media.help@apple.com,(408) 974-2042

New version of the most popular iPad starts shipping tomorrow
New version of the most popular iPad starts shipping tomorrow
Featuring a 10.2-Inch Retina Display, Smart Keyboard and Apple Pencil Support
iPadOS Now Available With Powerful Multitasking and Creative Capabilities
The new seventh-generation iPad starts shipping on Wednesday, September 25 and will arrive in stores beginning later this week.¹ Starting at just $329, the new iPad brings more screen area and support for the full-sized Smart Keyboard,² as well as a new iPad experience with iPadOS. The upgrade packs even more value into the most popular and affordable iPad, featuring a stunning 10.2-inch Retina display and the latest innovations including Apple Pencil³ support, the fast A10 Fusion chip, advanced cameras and sensors, unmatched portability and connectivity, ease of use and great all-day battery life.⁴ iPadOS is available today as a free software update for iPad Air 2 and later, all iPad Pro models, iPad 5th generation and later and iPad mini 4 and later.

Bigger Display in a Powerful and Portable Design
The new 10.2-inch Retina display iPad has nearly 3.5 million pixels and a wide viewing angle making it a vivid canvas for creative expression and perfect for immersive augmented reality (AR) experiences that take advantage of its enhanced cameras and advanced sensors. Featuring the powerful A10 Fusion chip, the new seventh-generation iPad brings up to two times faster performance over the top-selling Windows PC⁵ for powerful multitasking and smooth gameplay in Apple Arcade.
Designed to be ultra-portable and durable, iPad weighs about one pound and for the first time features an enclosure made from 100 percent recycled aluminum with the same strength, durability and beautiful finish as the aluminum in all Apple products.⁶ Staying connected is easy on iPad with ultra-fast wireless performance and support for Gigabit-class LTE connectivity - delivering three times faster⁷ cellular data connections.⁸ With Touch ID, unlocking iPad is simple and secure using just a finger, to keep important information safe.
The Most Complete iPad Family Ever
The newest, most affordable iPad joins iPad mini, iPad Air and the most advanced iPad Pro models, offering the best, most versatile iPad lineup ever. The complete lineup includes Apple Pencil support, best-in-class performance, advanced displays and all-day battery life for an experience unmatched by any other tablet. Whether customers prioritize portability, screen size, power or price, there's an iPad for everyone. Learn more about the iPad family at apple.com/ipad/compare .
New iPadOS Available Today
iPadOS is a powerful operating system designed with new capabilities and intuitive features for the large display and versatility of iPad. iPadOS brings new ways to work with apps in multiple windows, more information at a glance on a redesigned Home screen and more natural ways to use Apple Pencil. iPadOS also gets a dramatic new Dark Mode, a simple way to sign in to websites that protects your privacy with Sign in with Apple, and new tools to edit and view your photos.
New Home Screen
The Home screen has been redesigned with a new layout to show more apps on each page. Today View can now be added to the Home screen, allowing quick access to widgets for at-a-glance information, including headlines, weather, calendar, events, tips and more.
Do More with Split View and Slide Over
iPad users can now work with multiple files and documents from the same app simultaneously with updates to Split View, or can quickly view and switch between multiple apps in Slide Over. For example, customers can compose an email while viewing another email side by side or access multiple apps like Messages or Calendar with just a swipe. App Exposé provides a quick view of just the open windows for any one app with a simple tap.
More Ways to Use Apple Pencil
With iPadOS, Apple Pencil is even more integrated into the iPad experience. Customers can now mark up and send entire webpages, documents or emails on iPad by swiping Apple Pencil from the bottom corner of the screen. A redesigned tool palette gives quick access to tools, color palettes, shapes, object eraser, a new pixel eraser for removing any part of a stroke and a ruler for drawing perfectly straight lines. Apple Pencil feels even more natural, using advanced prediction algorithms and optimizations to reduce its industry-leading latency to as low as 9 milliseconds.
More Powerful Files App
The Files app is a central place to quickly access and manage documents, and with iPadOS, it gets even better with iCloud Drive support for folder sharing.⁹ Anyone with access to a shared folder will see it in iCloud Drive and will always have the ability to access the latest version. iPadOS also supports external drives, allowing users to easily plug in USB drives, SD cards or log into an SMB file server, all from within the Files app. A new Column View with high-resolution previews helps users navigate directories, while support for Quick Actions such as mark up, rotate and create PDF make it easy to be more productive on iPad. iPadOS also introduces local storage, zip and unzip, and new keyboard shortcuts.
Desktop-Class Browsing with Safari
Safari is more powerful than ever on iPad. iPadOS automatically presents the desktop version of the website, scaled appropriately for the iPad display, and optimizes it for touch, so web apps like Google Docs, Squarespace and WordPress work great in Safari on iPad. Safari also delivers new features such as a download manager, 30 new keyboard shortcuts and enhancements to tab management.
Improved Text Editing
Text editing on iPad receives a major update with iPadOS, making it easier and faster to point with even more precision and speed, select text with just a swipe and use new gestures to cut, copy, paste and undo.
Learn more about iPadOS at apple.com/ipados .
Pricing and Availability

The new seventh-generation iPad comes in silver, space gray and gold finishes in 32GB and 128GB configurations. iPad starts at $329 (US) for the Wi-Fi model and $459 (US) for the Wi-Fi + Cellular model from apple.com , in the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary).

The new iPad is available to order from apple.com and in the Apple Store app in the US and more than 25 other countries and regions. iPad will start shipping on Wednesday, September 25 and be available in stores beginning later this week (varies by country and region).

iPadOS ships for free with the new seventh-generation iPad and is available as a free software update for iPad Air 2 and later, all iPad Pro models, iPad 5th generation and later, and iPad mini 4 and later.

Apple Pencil (1st generation) is available for purchase separately for $99 (US).

The Smart Keyboard is a full-size keyboard that connects to the 10.2-inch iPad with the Smart Connector. It is available for purchase separately for $159 (US) with layouts for over 30 languages, including simplified Chinese, French, German, Japanese and Spanish.

Schools can purchase iPad starting at $299 (US) and Apple Pencil for $89 (US).

Polyurethane Smart Covers are available for $39 (US) for iPad in charcoal gray, white, pink sand and a new Alaskan blue.

Customers in the US can trade in their eligible device for an Apple Store Gift Card or a refund on their purchase. If the device isn't eligible for credit, Apple will recycle it for free.¹⁰

When customers buy online from Apple, they can make their new iPad their own with free engraving.

Customers get 3 percent Daily Cash when they buy iPad from Apple with Apple Card.

Customers can extend their limited warranty with AppleCare+ and get 24/7 priority access to technical support.

Every customer who buys iPad from Apple can enjoy free Personal Setup in-store or online, and receive guidance on how to customize their iPad, set up email, find new apps from the App Store and more.

Apple Arcade on the App Store is available with iOS 13 as a subscription for $4.99 per month and is launching with a one-month free trial.¹¹ Users get unlimited access to the entire catalog of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV.

Apple TV+ will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online ( tv.apple.com ), for $4.99 per month with a seven-day free trial. Starting today, customers who purchase any iPad can enjoy one year of Apple TV+ for free.¹²

Apple Arcade on the App Store and Apple TV+ on the Apple TV app join Apple's breakthrough services that include Apple Music, Apple News+, Apple Pay and iCloud.

Anyone who wants to learn more or go further with iPad or iPadOS can sign up for free Today at Apple sessions at apple.com/today .

¹ The new iPad is available to order from apple.com and in the Apple Store app in the US and more than 25 other countries and regions. iPad will start shipping on Wednesday, September 25 and be available in stores beginning later this week (varies by country and region).
² Smart Keyboard sold separately.
³ The first-generation Apple Pencil sold separately.
⁴ Battery life depends on device settings, usage and other factors. Actual results may vary.
⁵ When compared to the top-selling Windows PC laptop in the US for the first half of 2019.
⁶ Recycled material claim applies to the enclosure and is based on auditing done by UL LLC.
⁷ When compared to the previous 9.7-inch iPad.
⁸ Network speeds are dependent on carrier networks.
⁹ iCloud Drive support for folder sharing coming later this fall.
¹⁰ Trade-in values vary based on the condition, year and configuration of your trade-in device, and may also vary between online and in-store trade-in. You must be at least 18 years old. Offer may not be available in all countries. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apple's trade-in partners may apply.
¹¹ $4.99 per month after free trial. No commitment. Plan automatically renews after trial until cancelled.
¹² $4.99 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until cancelled. Restrictions and other terms apply.
Press Contacts
Cat Franklin,Apple,cfranklin3@apple.com,(669) 276-1209
Andy Bowman,Apple,abowman@apple.com ,(408) 783-0619
Apple Media Helpline,media.help@apple.com,(408) 974-2042

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