Digital Marketing

All Of Our Marketing Services To Help You Succeed!

Internet Marketing emcompasses everything your business needs to do in order to optimize their internet presence, increase traffic and quality of leads obtained online, improve customer perceptions and your business’s reputation. Our Marketing Agency focuses on creating a custom marketing strategy using our proven 8-steps to success, based on your specific goals and target audience. We help create written copy that translates well online and beautiful and engaging websites that reduce bounce rates and increase sales conversions. Our SEO experts make your phones ring and increase sales with our search engine optimization techniques.

What you have heard about content being king-is true. Without solid content, you are wasting your efforts and money on advertisements and campaigns that do not work. This can be damaging to not only your balance sheet, but also customer perceptions. Content Marketing is creating written and graphically designed content for your business to use to display products, promotions, or your business’s brand. Our marketing agency specializes in high-level written copy that helps build trust and transparency-while also improving sales conversions and your business’s reputation. Your business takes the risk of decreasing customer perceptions and sales due to grammatical or spelling errors as well as improperly and unbalanced designed content. Our team of creative, well-written perfectionists will ensure that your content is thoroughly proofread and actually gets your business the results you desire. Our staff consists of highly-trained graphic designers who are experts at creating beautiful content to compliment the written copy for all your marketing needs: web design, social media marketing, email/SMS campaigns, search engine marketing, inbound marketing and more.

Outreach Marketing is when your business focuses on perfecting their efforts when reaching out to prospective and previous customers. There are many methods of outreach like cold-calling, email campaigns, SMS campaigns, advertisements like door hangers, mailers, radio ads, and more. Customized with your company’s values and objectives in mind, we create an extensive outreach marketing strategy including who to target, which outreach methods will be the most effective, what content is the most appropriate for your target audience as well as improving sales conversions, and more. It is imperative to make sure your outreach marketing efforts are properly targeting the correct audience, otherwise your business is wasting valuable time, energy, money, and resources. Our marketing agency conducts extensive market research to ensure that you get maximized results from your efforts. No two businesses are alike. In fact, much of your company’s custom marketing strategy considers how your specific target audience will receive the message. We advise accordingly which increases your return on investment and productivity, in addition to customer perceptions and relationships.

Building a local presence is the first step in creating a national one. Our agency knows what it takes to gain local success and we can guide you through what needs to be done in order to help your business build community relationships, get noticed by local consumers and businesses online and/or at your physical location and how to initiate and maintain local customer loyalty. The first step is conducting local market research and learn as much as we can about your business. We compile all that information and research to generate a customized marketing strategy that implements your values and objectives, our 8 proven steps to success, while also focusing on your local reach and presence. Depending on how big you want to get, we can create a complete, long term marketing strategy focusing on applying the momentum from your local marketing success to create regional, statewide, and even national recognition.

With the constant advancements in technology in addition to the shifts in our cultural climate, having a website is more crucial than ever before. If you do not have a website-you are not in business. Studies have revealed that having a website increases sales, and that there is a very strong relationship between website quality and the consumer’s trust and the perceived value of services or products being offered by the company (Khalil, 2017). Our agency recognizes the importance of having an engaging and effective website that achieves maximum results for your business. We collaborate closely with you and your team to ensure that your website fully represents your brand and has the best content for your target audience. Our team of expert website designers implement strategies that engage and educate consumers as well as lead them naturally into the next step of the sales process whether that is initiating contact or buying an item directly from your online store.

What you have heard about content being king-is true. Without solid content, you are wasting your efforts and money on advertisements and campaigns that do not work. This can be damaging to not only your balance sheet, but also customer perceptions. Content Marketing is creating written and graphically designed content for your business to use to display products, promotions, or your business’s brand. Our marketing agency specializes in high-level written copy that helps build trust and transparency-while also improving sales conversions and your business’s reputation. Your business takes the risk of decreasing customer perceptions and sales due to grammatical or spelling errors as well as improperly and unbalanced designed content. Our team of creative, well-written perfectionists will ensure that your content is thoroughly proofread and actually gets your business the results you desire. Our staff consists of highly-trained graphic designers who are experts at creating beautiful content to compliment the written copy for all your marketing needs: web design, social media marketing, email/SMS campaigns, search engine marketing, inbound marketing and more.

Your business can reach millions of people nowadays because almost everyone has a cell phone with internet on it. Take advantage of this huge opportunity by implementing a well-thought out digital marketing strategy. Anything that is viewed on an electronic device is considered digital media. A digital marketing strategy utilizes digital media resources like online advertisements, articles, websites, social media, email, SMS/texting, videos and graphics to communicate and promote their products or services to a business’s target audience. The possibilities are limitless with today’s technology, so it is important to narrow your company’s focus and create effective digital materials that properly represent and improve your company’s image and brand. Proper implementation of a digital marketing strategy can reach previous and prospective customers, improving customer perceptions, relationships and retention. This type of strategy covers all marketing efforts done digitally-whether it be for inbound or outbound purposes.

Branding is the act of connecting a certain product or service with a specific company and can lead to higher customer awareness and improved customer perceptions. Brand Marketing incorporates other marketing strategies in order to improve their brand recognition. One of the most important elements to building a successful brand is consistency. For example, using your logo, slogan and/or color scheme within all your content, on your website, and on all of your business’s advertisements. We consider your brand in everything we create. Proper branding is done when a company has figured out their target audience and the values in which they want to promote. This makes it easier to create content that is designed with your target audience in mind. For example, if you are targeting young adults and teens for your product, it would be imperative to research the current trends, use modern and bold color schemes, and language that is relevant to that age group. Using formal language on advertisements will likely put off young people, and would be more suited for a more premium type of brand-one that is targeting an older or more educated audience.

No business owner wants to waste a bunch of money on advertisements. However, if you spend the time and resources to learn about your target audience and the best placement and design for your ads-they can be extremely effective. Websites like Facebook and Google allow you to target your ads using keywords and filtering options. For example, if you are selling kayaks and want to advertise on Facebook, you can choose to target users 18-45, who self-identify as outdoor lovers or kayakers. If you are placing a billboard ad, you should ascertain whether the advertisement is easily legible from the distance in which it will be read at as well as the location of the billboard. It is likely to be a waste of money to put a billboard for expensive products in a impoverished neighborhood whereas that same billboard ad would do better in a neighborhood where the average house value or income level is higher. Hiring a professional marketing agency will help you determine how to best allocate your funds for advertising in order to produce the best return on investment.

Search Engine Optimization (SEO) Marketing strategies implement techniques that help your target audience find your business easier when they are actively searching for the products or services that you offer on online search engines like Google or Bing. These efforts are extremely valuable and majorly increase your return on investment because unlike paid advertisements, SEO generates warm and hot leads for your business whereas advertisements are often viewed by people who are doing something completely unrelated, like watching a cooking tutorial on Youtube. If the person is trying to cook, they are probably not trying to buy something. However, if the consumer sees your ad on enough cooking videos, and your product is kitchen related-they may purchase eventually. In contrast, that same person could type in “kitchen accessories” on Google, and easily find your online storefront. They are actively searching for solutions to their problem, and properly optimizing your website so that you show up when that happens-is the art of search engine optimization. It is pivotal to hire a true SEO expert to properly optimize your site which will create a larger quantity of high quality leads for your business and can prove measurable results.

Thousands of people drive and walk around your city, each and every day. When they’re not staring into their phones and devices, you can promote your business with street advertisements. Gain even more exposure with door hangers, signs, billboards, banners, vehicle graphics and wraps, window decals and other print media can help promote brand awareness and improve sales. Even online and home based businesses can benefit from the use of street ads. The possibilities are endless. Our team of graphic designers and marketing experts can help create marketing strategies that use impressive street advertisements that grab the attention of as many passersby as possible while staying true to your brand. You will witness measurable increases in traffic and sales as well as have a better return on investment on your advertising efforts if you hire a professional to help guide you.